This is the second half of an interview conducted with Samantha Adams Becker, President at SAB Creative & Consulting and former New Media Consortium Publications & Communications Senior Director, for my book Change the World Using Social Media (Rowman & Littlefield; projected publication date is autumn 2018). Part 1 of this interview is accessible on “Building Creative Bridges” through this link. The entire interview was conducted online using a shared Google Doc, and has been lightly edited.
What major differences (positive and negative)—if any—do you see between your use of Twitter and Facebook?
I think I’m far more liberal in terms of what I share on Twitter. I view it as more of platform for experiments and iteration of thoughts. That’s interesting because my twitter profile is public while my Facebook one is private. You’d think I’d be more discerning about sharing in a public platform but that’s the exact principle that makes me more prone to share on Twitter. It’s a public, come-as-you-are community. Things move so fast that typos are par for the course.
On Facebook, because it’s private, I’m specifically friends with people who have requested a friendship or whose friendship I have requested. It’s more personal in that regard, so my posts are generally about my personal life—photos of my baby, my dog, my vacation. And I try not to post too many times per day out of fear of saturating people’s newsfeeds. Social media politeness! On Twitter, as I mentioned above, it’s not uncommon to tweet five times in a row in the span of a couple minutes—which makes it far more conversational.
And I think that’s the gist—to me, Facebook is more of a one-way street for personal use whereas Twitter is a vibrant continuous conversation!
What is one strikingly positive example of a way that you’ve used or seen Twitter used to promote social change?
The #MeToo movement is an obvious, but powerful, one. Suddenly, people who were scared to share something deeply personal were empowered to tell their stories because other people were doing it. I don’t think that movement could have spread as rapidly on any other platform because of continuous conversation factor. There’s Snapchat, Instagram, and new social platforms emerging all the time, but Twitter has remained loyal to the idea of words. And in spite of the growth of videos and infographics, etc. words. Are. Still. Powerful currency.
Tips to readers of this book who are interested in knowing how to most effectively use Twitter to facilitate social change?
Start by following people you are genuinely interested in. Some percentage of those people will follow you back and become part of your community.
Don’t just tweet how you are feeling, what you believe, etc.—pay attention to what other people are saying and doing. It’s a two-way street. You’d never have a conversation with a friend that’s just you sharing about your life; you’d ask questions and you’d listen to their responses thoughtfully.
If you’re interested in a subject, a simple Internet search of what related hashtags are popular will open up a whole world to you to learn more on that subject. And, if you use those hashtags in your own tweets, they (and you!) become more discoverable.
Anything else I haven’t asked that you think we should be discussing in terms of introducing Twitter for social change to the readers of this book?
Nobody likes an egghead. [The egg icon is the default image accompanying a new account until a user provides a customized image, so the egg suggests a new, inexperienced user to those familiar with Twitter.] Add a real profile photo!
Also, if you’re just starting out on Twitter as an individual or a business, do not purchase followers. You may get a lot of followers, but will they really be interested and prone to act on your calls to action? Relevance is key. You want to surround yourself with people relevant to your work life/personal life etc. Authenticity! Quality over quantity, every time.
N.B. — Paul is currently writing Change the World Using Social Media, scheduled for publication by Rowman & Littlefield in Winter/Spring 2019. This is the eighth in a continuing series of excerpts from and interviews for the manuscript in progress.