NMC17: Joining the Edunauts

June 12, 2017

A well-run conference like the annual NMC (New Media Consortium) Summer Conference always sends me into the stratosphere. And the one that officially opens tomorrow in the Boston area with pre-conference workshops has already thrust me into the lovely lofty heights of the teaching-training-learning-doing endeavors I pursue as part of my own lifelong-learning efforts.

NMC17--LogoArriving a couple of days early and rooming with Apple Distinguished Educator/Henderson Prize Winner/Future-U Founder/entrepreneur/innovator/NMC Ambassador/colleague/friend (yes, I am a bit fond and in awe of him) guaranteed that I would be flying high very early this time around. As we sat down to dinner last night here in Cambridge an hour after I arrived, Jonathan began telling me about his latest creation, Future-U, and his efforts to “build a framework to scaffold the next phase of work and education into a thriving future.”

The three-hour workshop he will be facilitating here tomorrow afternoon (June 13, 2017) will more fully explore the themes he and I discussed last night, and his workshop description captured the essence of what we discussed:

“With up to 70% of future jobs under threat, education systems need to do more than provide digital skills. A new mindset is needed to help students bypass the ‘know-what game’ that is being mastered by artificial intelligence. Instead, the future belongs to those who can think, unthink, and rethink well enough to make their own jobs. This workshop will benefit anyone interested in unpacking this proposition by canvasing the ‘Agile Thinking’ approach, the Future-u.org framework, and NMC Horizon Reports to build out discussion of where education is heading and how it can get there.

One of the many elements that always intrigues me about the conversations I have with Jonathan and other NMC colleagues/co-conspirators as we are drawn together at NMC summer conferences is the way they zoom back and forth between views that seem to be at the 33,000-feet-above-ground level while never failing at some point to dive to ground zero with an eye toward responding in concrete ways to real challenges we face. The initial conversation in 2014 with Jonathan,  Palm Beach State College Director of Innovation and Instructional Technology/NMC Ambassador Lisa Gustinelli, and others initiated a discussion that has literally extended with numerous training-teaching-learning-doing colleagues over a three-year period in a variety of onsite, online, and blended environments: trying to find a word or group of words that adequately describe what we all do.

Belshaw--8_DigLit_ElementsIt was an exploration that continued last night as Jonathan described the work he is doing through Future-U on “future literacies” (which to my eyes seems to share turf with what Doug Belshaw has described in terms of eight elements of digital literacy and other ideas I’ve encountered over the past few years) and Jonathan mentioned, almost in passing, the term “edunaut” that he has been using to describe “educators, experts, and [others] who are ahead of the curve and working to aid a transition to a successful tomorrow.”

Looking to see if others had stumbled on to the same term this afternoon as I was writing this piece, we struck gold in a Czech-language site that described edunauts as people “who are continuing to find new teaching methods, new skills and new learning objects, daringly venturing into places where no teacher has ever been…” and a Danish-language site that describes edunauts as ‘teachers, educators, and executives who will create strong visions, new knowledge and change of educational practice.”

future-u_logoSo, there we are: a word that for me captures so much of what I see in training-teaching-learning-doing environments that include onsite and online gatherings of colleagues in ATD (the Association for Talent Development). And similar gatherings of colleagues who are working in libraries—onsite and online environments that are an essential part of our lifelong learning landscape. And so many other gatherings of friends, colleagues, and acquaintances who share a passion for helping create a world that works better.

Yes, the thoughts are flowing. The colleagues are arriving. And the best is yet to come here at the NMC 2017 Summer Conference at this latest convocation of the edunauts.

N.B.—Those interested in meeting other edunauts can request an invitation to the private community space at https://future-u.mn.co/

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ALA Midwinter Meeting 2017: The Stuff You Don’t Plan For

January 22, 2017

Anyone familiar with the richly rewarding experience of attending an association’s conference knows that the most precious gems often are those we don’t anticipate.

alamw17_logoWe fall into a business deal we didn’t even know existed. We see someone we didn’t even know was there and, as a result, rekindle a relationship. We learn about an innovation that directly and positively affects the work we do. We discover and quickly act upon opportunities to better serve the onsite and online communities we absolutely adore.

everylibrary_logoAnd that, to absolutely nobody’s surprise, is what has been happening for some of us here in Atlanta since the American Library Association (ALA) 2017 Midwinter Conference formally opened yesterday. I know, from the numerous intensively action-oriented conversations I had throughout the day yesterday and today and well into the evening hours, that there were abundant enticing opportunities—expected and unexpected—to pursue. Several colleagues and I, as a result of chance encounters, continued the conversations (inspired by our EveryLibrary co-conspirators) designed to help us identify and take positive, concrete, results-generating action in response to opportunities to build productive, meaningful collaborations between libraries/library staff members and other stakeholders in our extended, multi-faceted, tapestry-like onsite-online communities. These were and are not pipe-dream “wouldn’t it be nice” discussions; each of them ended with commitments to taking small-scale individual as well as collaborative steps that, when combined with similar steps within our extended communities, will lead to community collaborations with potentially far-reaching impacts. (The 2017 EveryLibrary Agenda, on the organization’s “Leaving Our Silos — Coalition Work in 2017” page, is a seminal online document that offers an opportunity to become engaged and is a wonderful call to action for those within the library world as well as to those who currently are not; friends and colleagues can expect to be hearing plenty from me about what this offers us and those we serve.)

signorelli200x300[1]But it gets even more personal. A wonderfully serendipitous encounter in the ALA Store resulted in another sale of the book Lori Reed and I co-wrote a few years ago (Workplace Learning & Leadership) and an impromptu, tongue-in-cheek book-signing for the buyer of that book. Which then unexpectedly led to a conversation about potential involvement in another results-oriented training-teaching-learning project scheduled to happen during the second half of this year. And, as if this were all being choreographed for the muse of publication, I then found myself involved in a conversation about writing a new book—a conversation that ended with a tentative agreement to pursue the project as soon as we can take care of all the elements that are part of codifying a formal contract leading to publication of a book.

The day continued at this frenetic, almost dream-like level well into the evening. More discussions. More confirmed opportunities for positive engagement with members of my ALA professional family. More reminders that, even in the most troubled of times, we never are really alone. And a reminder that the aforementioned precious gems often arrive when they are most needed.

For, in the midst of all this positive engagement, I was also fully engaged in that most horrible, inevitable rites of passage: the impending loss of a loved one.

The news that my lovely, vibrant, dynamic, inspirational mother—my lifelong parent, mentor, friend, confidante, and fellow chocoholic—is in the final days or even hours of life on the other side of the country was not unexpected. (A sign of how much I rely on her: after initially receiving the news that she might be in her last 72 hours of her life, I quickly ran through the short list of people I could call for comfort, immediately thought of her, and then found myself laughing as the words “Oh, wait, she already knows about this” ran through my mind.) She has been suffering from congestive heart failure for several months now, and the options for providing her with comfort and any acceptable quality of life have been dwindling rapidly during the past two weeks. Receiving “the call” from home shortly after I arrived in Atlanta was a nightmare emerging into a darkening day: she was back in a hospital emergency room, where my father and others were onsite to be with her during what a Franciscan friar I know once referred to as “the most sacred of times.” The subsequent calls involving arrangements for hospice care quickly followed. And then the news this morning, just before all the conversations and activities I’ve described in this post took place, that the hospice plan had been abandoned because treatment that might have offered her another 72 hours of comfort were failing. We were quickly reaching the point where we were counting hours rather than days.

When you have two parents who have led wonderfully blessed lives for 80 or 90 years, you’re always aware that each day could be the last. You go out of your way, as I have for more than a decade, to thank them every time—every damned time—you talk to them and let them know in very specific terms how grateful you are for all that they have given you. And yet “the call” is always as shocking as you know it’s going to be. Always overwhelming. And yet somehow manageable because you viscerally understand that, at that horrible and devastating moment, you are right where you were meant to be. Like here, in Atlanta, among some of the best friends, colleagues, and confidantes I have. Caring. Understanding. Sympathetic. And capable of shining sparkling-gem light where only darkness would otherwise seem to reign.

So I’ve had a day of precious gems that included wonderful stories from friends. Plenty of cross-country conversations that had me right there with my family even though we remain physically nearly 2,500 miles apart. Time spent working with wonderfully sympathetic and responsive United Airlines representatives arranging for an earlier-than-expected return to California. Positive paid and volunteer opportunities that I will be pursuing for months, if not years. Just as my mother and father always encouraged me to do. And as I prepare to try to catch a bit of sleep, I relish the bittersweet words a member of my ALA family shared during a conversation earlier today: It’s always the stuff you don’t plan for that has the greatest impact—for better or for worse.

[Deepest gratitude to my former writing coach/mentor Margo Perin, who always insisted that the best writing was that which was most difficult, honest, and drawn directly from the heart. This piece would not exist if she had not led me, nearly 20 years ago, through the process of working through a dark night.]

Addendum: In loving memory of Josephine V. Signorelli, August 5, 1925 – January 22, 2017. She lived and passed with grace.


ALA Midwinter Meeting 2017: The Transformative, Action-Oriented Conversations Continue Here

January 19, 2017

“The conversation starts here…” is a long-standing tagline for American Library Association conferences such as the one beginning this week here in Atlanta. But I would suggest the reality is much deeper: The conversations continue playfully, creatively, thoughtfully, and productively from conference to conference and are valuable as much for their inspiration as for the positive transformations they produce.

alamw17_logoSome begin (or resume) when we unexpectedly meet up in shuttles on the way to airports across the country. Others happen as we run into cherished colleagues in check-in lines at our hotels. Many take place in the wonderful Networking Uncommons meeting area that ALA staff so diligently and generously maintains from conference to conference, while others seem to leap to life on their own from conference hallway to conference hallway, restaurant to restaurant, coffee shop to coffee shop, and online through a variety of platforms including Twitter, Facebook, and LinkedIn—this really is a first-rate example of early 21st-century blended conference (seamless interactions between colleagues onsite and online) practices and explorations. (ALA staff members Mary Mackay and many others reach out consistently to all Association members to remind those who are “left behind” that they can participate through online platforms, and many of us onsite maintain an online presence to draw our offsite colleagues into the action. It’s just the way trainer-teacher-learner-doers are made—and library staff members are among the best learning facilitators I know.

My ALA 2017 Midwinter Meeting onsite conversations began less than an hour after I reached Atlanta—three hours later than expected because of a much-delayed cross-country flight—last night. Two cherished colleagues were kind enough to wait until nearly 10 pm so we could have dinner together, catch up a bit, and dive into a topic that I’m sure will be pursued assiduously over the next several days: what each of us individually and collectively can do over the next four years to be sure that libraries and library staff members across the country remain positive players in the communities we serve by facilitating conversations; providing safe meeting places for all members of our communities regardless of their political views, backgrounds, and myriad other elements that could potentially divide them/us rather than provide common ground to explore solutions to the challenges we face; and respond to anyone who needs what libraries and library staff members provide.

everylibrary_logoThe library directors, staff members, and consultants I know did not wait long after the 2016 presidential election concluded to initiate this very conversation; our colleagues in the EveryLibrary political action committee had, within 24 hours, created a private forum on Facebook that attracted over 200 library directors, staff members, and consultants to pursue the topic. One-on-one and group conversations developed face to face and online across the country to explore what the transfer of power would mean to those served by libraries across the United States.

Some of the initial rudimentary ideas explored in that forum (e.g., collecting and disseminating library-users’ stories about the emotionally rich and deeply moving ways in which libraries and library staff members positively impact their lives; promoting the availability of multi-faceted resources, from a variety of points of view, that are available to anyone who wants to draw upon them; promoting libraries onsite and online as relatively safe places for people willing to share ideas and listen to those that might be the most comfortable of ideas for them to explore; and providing adaptable examples for trainer-teacher-learner-doers in industries outside of our own) were literally on the table last night.

ATD_LogoThat deeply-rewarding and inspirational exchange of ideas continued for me throughout the day today as I met with colleagues I had planned to meet. They extended into chance encounters that I could not have possibly anticipated—but that are a staple of the meet-ups and explorations familiar to those of us who have been shaping ALA conferences (and so many others, including those organized by ATD and NMC) for many years simply through the combined actions of showing up, listening, and asking “so what are we gonna do about that?”

And they will, no doubt, gain momentum and produce positive results far beyond the physical and virtual walls of #alamw17. Because that’s the sort of life libraries, librarians, and others involved in lifelong learning foster. With your collaboration.

 


NMC 2016: Transformative Ideas, Exploding Minds, and Hyper-normals

June 15, 2016

The first full day of the NMC (New Media Consortium) 2016 Summer Conference here in Rochester, New York is far from over, but we’re already seeing signs that it’s a wonderfully transformative gathering of educator/trainer/ed-tech innovators from all over the world.

NMC_2016_Summer_Conference_LogoOur minds are exploding with ideas coming from formal sessions, informal hallway and over-meal conversations, and online interactions with colleagues who are here even though they’re actually participating via Twitter and other online platforms rather than traveling hundreds or thousands of miles to join the party. Our vocabulary and our approach to teaching-training-learning-doing is growing as a result of the exchanges—one person in the “Rethinking Digital Literacy” session I facilitated earlier this afternoon, for example, expanded our richly-descriptive vocabulary by observing that “I’m in a room with a bunch of ‘hyper-normals.’” And many of us are already committing to concrete actions we will take, when we return to our day-to-day learning landscapes, as a result of what we are learning/experiencing/discussing here.

As always, the learning begins at the moment we arrive in the conference city. Many of us start running into each other in hotel lobbies, coffee shops, restaurants, or local cultural centers even before the first formal onsite session begins. We also begin interacting via conference backchannels on Twitter; through our own pre-conference preparation including reading and blogging; pre-conference meals; and, sometimes, through phone calls with colleagues who cannot be here or are not yet here. It continues through the formal keynote/plenary sessions, like the engaging and inspiring “Games, Learning, and Society” presentation by Constance Steinkuehler that opened the NMC 2016 Summer Conference this morning.

Steinkuehler set a wonderful tone for the learning through numerous pithy, insightful observations, including the ideas that all game are models and simulations of something; that games are architecture for engagement—designed to be sticky; that games are vehicles for interest-based learning; and that games can make students care about what they’re learning by sparking curiosity.

NMC_Creating_Authentic_Learning_Opps

A 2015 webinar title captures the essence of the current conference

Breakout sessions on a variety of topics have offered—and will continue to offer—engaging opportunities to hear our best colleagues bringing us up to date on ed-tech trends, challenges, and developments. A lunch-time town-hall meeting gave us an opportunity to discuss and influence the future of NMC onsite as well as online through an NMCNext website. A playful “Five Minutes of Fame” session later today will expose us to a variety of cutting-edge case studies. And informal “Idea Lab” offerings tomorrow capture “the best in big thinking from the NMC community” so we can “learn about the latest edtech projects through interactives, posters, and all kinds of formats that showcase how the future of learning is happening right now,” conference organizers tell us in the official conference program booklet.

All of this is what NMC as a highly-focused, extremely collaborative, and forward-thinking community of learning does best. It provides us with a blended onsite-online platform to engage and explore opportunities for thinking and for action in the ed-tech arena. It brings us together in ways we would not otherwise convene and encounter and interact with each other. It supports a process of contributing to positive transformation at a local, regional, national, and international level. And it knows enough to make sure that all of this is fun, inspiration, and capable of producing concrete results.


ALA 2016 Midwinter Meeting: Associations and the Size of the Room

January 8, 2016

The power of association—and associations—is never more clear to me than when I’m participating in an association conference, so I’m in Association/Associations Heaven right now as the 2016 American Library Association (ALA) Midwinter Meeting is blossoming here in Boston.

alamw16--logoWhile I often hear colleagues—generally those who opt out of participating in the professional associations that represent and bring together colleagues within their professions—cite all the reasons why they don’t see value in joining and being active in their industry’s association, I can’t imagine not being part of ALA, ATD, and others that facilitate the critically important connections and opportunities that the act of associating and associations themselves so effectively foster.

And even though I’m currently benefitting from being among thousands of colleagues arriving here in Boston, I also recognize that association is no longer something that is at all completely dependent on physical proximity. Anyone with Internet access quickly realizes that the size of our conference “room” is expansive, that the room is permeable, and that it is fairly inclusive; it includes the physical meeting spaces, as well as the extensive set of corridors in which so much important and rewarding associating occurs, and can extend to being a regional, national, and international association space if we’re a bit creative in the way we approach the act of associating.

The latest associating—via the very active #alamw16 hashtag that is bringing offsite and onsite colleagues together in a variety of ways—began for me several days before I arrived. It has also been facilitated through the use of a well-designed and highly-used conference app that allows us not only to browse schedules and access a treasure-trove of conference information and learning resources, but to locate and contact conference attendees through a list of those who registered.

T is for Training Logo

T is for Training Logo

Those who care about associating and about this Association conference also are welcome participants in the conversations via their/our exchanges on what is increasingly an incorrectly-named hashtag (#alaleftbehind), for the very act of interacting via #alaleftbehind means they are not as far out of the loop as they may initially feel they are. I have, in fact, written extensively about being on both sides of the “left behind” equation—about participating virtually and about helping draw in participants who are not onsite. I remain excited by the many opportunities we can be exploring together in an effort to make sure no interested colleague is completely left behind. And, in the spirit of bringing onsite and offsite colleagues together, a couple of us, as I’m writing this piece, just finished our latest experiment in virtual conference engagement by having a conversation that started here in the conference Networking Uncommons and linked us to our T is for Training colleague Maurice Coleman via a phone call that brought the conference into the taping of Episode 176  of his long-running podcast series.

To give credit where credit is due, let’s not overlook the critically important role association management and staff play in fostering strong association through an association. ALA Marketing Director Mary Mackay, for instance, has done her usual first-rate job of reaching out to offsite Association members via LinkedIn and other social media platforms with a series of tips on how to keep up with the onsite activities via a variety of social media and Association resources (posted January 6, 2016). But much of it comes back to our own desire and longing for connection and the connections that come from being part of an association and contributing to the strength of that association through active participation.

If you haven’t yet engaged in this level of association, and want to try it, there are several easy steps to take. Identify the conference hashtag (in this case, #alamw16) and interact at a meaningful level; retweet interesting tweets you see from onsite colleagues and, more importantly, comment in a way that adds to the conversation, e.g., by adding a link to a resource that extends the conversation. (Don’t be surprised when onsite colleagues, seeing your comments, ask the inevitable question: “Are you here?” And revel in the idea that in a very significant way, you are here/there.)  Watch for links to blog posts from conference attendees, then post responses and share links to those posts so the conversations—and the learning—grow rhizomatically. If you read those posts days, week, or months after they are initially posted, remember that it’s never too late to join the very-extended synchronously asynchronous conversation by posting responses and/or sharing links. And if you have onsite colleagues who are willing to be among your conduits to the onsite action, don’t hesitate to “go onsite” with them via a Google Hangout, Skype, or even a phone call.

There’s a role for everyone in this process of associating and expanding the size of the room. If you’re reading this while you at the ALA Midwinter Conference (or any other conference), you can contribute by reaching out to those you know are interested. And, with any luck, you (and the rest of us) will expand the connections that already are at the heart of successful associations—and association.


AEJMC 2015 Annual Conference: MOOCs, Journalism, and Learning

August 14, 2015

When someone talks about actually having several thousand people come to class, I’m all ears—as I was again last weekend while serving on a panel discussion on the closing day of the Association for Education in Journalism and Mass Communications (AEJMC)  98th Annual Conference here in San Francisco.

AEJMC_2015--Logo[2]The conversation, built around the question of how massive open online courses (MOOCs) are changing universities, gave moderator Amanda Sturgill (Elon University School of Communications) and the four of us serving as panelists a wonderful opportunity to explore, with session attendees, some of the pleasures and challenges of designing and facilitating these still-evolving learning opportunities. Each of the four of us—my colleagues on the panel included David Carlson (University of Florida College School of Journalism and Communications), Daniel Heimpel (University of California, Berkeley Goldman School of Public Policy), and Bozena Mierzejewska (Fordham University Gabelli School of Business)—has had hands-on experience with designing and facilitating MOOCs. Each of us, with little discussion, agreed that we see MOOCs augmenting rather than posing a threat to higher education. We acknowledged that preparing for a MOOC is a time-consuming, intense experience requiring plenty of collaboration and coordination of efforts. And we seemed to be in agreement that a MOOC can be means to an end: a MOOC on journalism for social change, for example, engages learners as journalists whose work has the possibility of being published, and a MOOC on educational technology and media engages trainer-teacher-learners in the act of learning about ed-tech by exploring and using ed-tech while ultimately (and unexpectedly) leading to a sustainable community of learning that continues to evolve long after the formal coursework ends.

But perhaps the most meaningful observations were those that took us to the heart of why we are engaged in designing, delivering, and promoting MOOCs: we became teacher-trainer-learners because we want to help people, and MOOCs are a great way to achieve that goal if learners have access to the content and if they are supported in learning how to learn in our online environments. Furthermore, MOOCs provide additional ways to meet the ever-growing lifelong-learning needs so many of us encounter. As each of us discussed projects in which we have been involved, we and our audience members gained a deeper appreciation for the variety of explorations currently underway.

Journalism_for_Social_Change_MOOCHeimpel, for example, brought a couple of his own somewhat overlapping worlds together to the benefit of learners in his solutions-based journalism course, Journalism for Social Change, earlier this year. Combining the platform he has through UC Berkeley’s Goldman School of Public Policy with his role as publisher at The Chronicle of Social Change, he was able to nurture course participants in their explorations of a specific social issue (child abuse) while providing publication opportunities for those whose work reached professional levels.

Open_Knowledge_MOOCMierzejewska, in her position at Fordham, had an entirely different opportunity: the chance to work with colleagues at four other academic institutions (Autonomous University of the State of Mexico, Kwame Nkrumah University of Science and Technology, Simon Fraser University, and Stanford University) in an Open Knowledge: Changing the Course of Global Learning MOOC while creating something that another of my colleagues (Jeff Merrell, at Northwestern University) has been exploring—a MOOC that has its expected online presence along with onsite interactions among some of the learners. Her preliminary report online is a fabulous case study of what this type of blended learning produces; it includes her up-front observation that being involved in the MOOC “was actually very inspiring and eye-opening to what students can learn online only and how you can enrich those experiences with classes that are flipped.”

Musics_Big_Bang_MOOCCarlson was our resident rock star with his description of what went into the making and delivery of his Music’s Big Bang: The Genesis of Rock ‘n’ Roll MOOC that attracted 30,000 registrations and brought several thousand of those potential learners into his virtual classroom. He mentioned challenges that many of us face—producing engaging videos, having to coordinate his efforts with a variety of colleagues to bring a massive undertaking of that nature to fruition, and the attention to detail required while making videos (e.g., if videos shot on different days were later edited together, obvious discontinuities such as the fact that he was wearing different outfits or had hair that changed in length from shot to shot became obvious).

But while all of us in that room last weekend might have laughed together over the small challenges of clothing changes and changing hair lengths, few of us could have walked away thinking MOOCs were any less than an important and still growing part of our learning landscape—one with tremendous potential to augment our short- and long-term learning opportunities for willing and able to explore them.


AEJMC 2015 Annual Conference: Journalism, Supporting Communities, and Learning Online

August 12, 2015

There were plenty of intriguing juxtapositions for teacher-trainer-learners to observe and absorb last week while attending the Association for Education in Journalism and Mass Communications (AEJMC)  98th Annual Conference here in San Francisco—not the least of which was differing attitudes expressed toward serving audiences onsite and online.

AEJMC_2015--Logo[2]It’s a familiar and sometimes far-from-necessary either-or dilemma that exists in many of our contemporary venues—e.g., printed vs. online publication, onsite vs. online learning, onsite vs. online communities and collaboration—and often ignores the idea that looking for ways to blend those two proffered choices into something much more far-reaching and magnificent is sometimes (but not always) possible.

The context for the first of the two stimulating panel discussions was the topic “Who Will Serve the Civic Communication Needs of Cities?: Legacy Media, New Media and Community Discourse in Urban Life,” while the second, “The Experiment: Stopping All Print and Moving a College Newsroom Over to Medium and Twitter,” offered the compelling story of how a journalism instructor and her students transformed an unread print publication into an online multi-platform publication reaching a global audience.

Given the difference in focus—Civic Communication focused on the roles journalism plays in fostering community at a local level, particularly in urban metropolitan areas, while The Experiment was a success story drawing upon lessons learned by staff of the community college newspaper at Mt. San Antonio College in Southern California—there was plenty to be considered for those of us interested in contemporary journalism as well as for those of us committed to providing first-rate training-teaching-learning opportunities to those we serve.

Iris-Chyi--Trial_and_Error--CoverCivic Communication was a spirited conversation involving moderator Gary Gumpert (Urban Communication Foundation) and five other panelists (Chris Barr, Knight Foundation; H. Iris Chyi, University of Texas at Austin; Sharon Dunwoody, University of Wisconsin-Madison; Peter Gade, Gaylord College; and Jan Schaffer, American University), so there was far from complete agreement. There was, however, a strong foundation laid during the initial parts of the conversation suggesting that media outlets are making a huge mistake if they ignore the power print publications play in fostering community—particularly at that mid-level metropolitan newspaper level of operation. Among the concerns mentioned by panelists were the short duration of visits to newspaper websites (4.4 minutes); research showing that information read online doesn’t stick with us the same way information read in printed publications does; and an overall sense that online content is “inferior” to printed content—what Chyi referred to as the equivalent of Ramen Noodles as opposed to more nutritious products.

Others on the panel suggested that the whole concept of “mass media” needs to be rethought as our online resources provide access to powerful niches well worth serving within markets/communities. Media today, one suggested, are networked, social, connective, and niche; the quality of the audience is every bit as important as the idea of reaching a mass audience—all of which suggests that journalists need a new “knowledge base” that allows them to engage with members of the communities they serve and to foster citizen participation within those communities. It’s a theme with parallels in our training-teaching-learning environments: we continue to seek ways to engage learners and foster learner-centric, learner-driven engagement that produces positive results within local, regional, national, and global communities through our blended onsite-online interactions.

sac.mediaMoving to the conversation within the Mt. San Antonio College session, we heard instructor Toni Albertson and student journalists Albert Serna, Talin Hakopyan, and Jennifer Sandy describe how they responded to their target audience’s preference for online rather than printed publications by taking the campus paper online across a variety of platforms—and how that affected their approach to identifying and covering newsworthy events. Creating “sac.media: College news without the ink,” the student journalists took on a newly-found enthusiasm for what they did, covering a variety of issues, including how journalism itself is taught and fostered. They also carried their publication across platforms including Medium, Twitter (through @SAConScene), and YouTube so they could give each story the attention and platform they felt it deserved. They also were—and remain—innovative in reaching out to their target audience: when promoting stories they believe are significant, each staff member identifies 12 potential readers who might be interested in that story, then uses Twitter to reach out to those readers—a nice echo of the Civic Communication panel discussion about the need for journalists to more directly engage with members of their communities. The result, according to Nieman Lab writer Dan Reimold, is “one of the most daring college media outlets in the United States.” And if any of us manages to learn from and be inspired by what those Mt. San Antonio college colleagues are doing, perhaps our own writing-training-teaching-learning efforts will be the better for our having encountered them.


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