NMC 2016: Transformative Ideas, Exploding Minds, and Hyper-normals

June 15, 2016

The first full day of the NMC (New Media Consortium) 2016 Summer Conference here in Rochester, New York is far from over, but we’re already seeing signs that it’s a wonderfully transformative gathering of educator/trainer/ed-tech innovators from all over the world.

NMC_2016_Summer_Conference_LogoOur minds are exploding with ideas coming from formal sessions, informal hallway and over-meal conversations, and online interactions with colleagues who are here even though they’re actually participating via Twitter and other online platforms rather than traveling hundreds or thousands of miles to join the party. Our vocabulary and our approach to teaching-training-learning-doing is growing as a result of the exchanges—one person in the “Rethinking Digital Literacy” session I facilitated earlier this afternoon, for example, expanded our richly-descriptive vocabulary by observing that “I’m in a room with a bunch of ‘hyper-normals.’” And many of us are already committing to concrete actions we will take, when we return to our day-to-day learning landscapes, as a result of what we are learning/experiencing/discussing here.

As always, the learning begins at the moment we arrive in the conference city. Many of us start running into each other in hotel lobbies, coffee shops, restaurants, or local cultural centers even before the first formal onsite session begins. We also begin interacting via conference backchannels on Twitter; through our own pre-conference preparation including reading and blogging; pre-conference meals; and, sometimes, through phone calls with colleagues who cannot be here or are not yet here. It continues through the formal keynote/plenary sessions, like the engaging and inspiring “Games, Learning, and Society” presentation by Constance Steinkuehler that opened the NMC 2016 Summer Conference this morning.

Steinkuehler set a wonderful tone for the learning through numerous pithy, insightful observations, including the ideas that all game are models and simulations of something; that games are architecture for engagement—designed to be sticky; that games are vehicles for interest-based learning; and that games can make students care about what they’re learning by sparking curiosity.

NMC_Creating_Authentic_Learning_Opps

A 2015 webinar title captures the essence of the current conference

Breakout sessions on a variety of topics have offered—and will continue to offer—engaging opportunities to hear our best colleagues bringing us up to date on ed-tech trends, challenges, and developments. A lunch-time town-hall meeting gave us an opportunity to discuss and influence the future of NMC onsite as well as online through an NMCNext website. A playful “Five Minutes of Fame” session later today will expose us to a variety of cutting-edge case studies. And informal “Idea Lab” offerings tomorrow capture “the best in big thinking from the NMC community” so we can “learn about the latest edtech projects through interactives, posters, and all kinds of formats that showcase how the future of learning is happening right now,” conference organizers tell us in the official conference program booklet.

All of this is what NMC as a highly-focused, extremely collaborative, and forward-thinking community of learning does best. It provides us with a blended onsite-online platform to engage and explore opportunities for thinking and for action in the ed-tech arena. It brings us together in ways we would not otherwise convene and encounter and interact with each other. It supports a process of contributing to positive transformation at a local, regional, national, and international level. And it knows enough to make sure that all of this is fun, inspiration, and capable of producing concrete results.


ALA 2016 Midwinter Meeting: Associations and the Size of the Room

January 8, 2016

The power of association—and associations—is never more clear to me than when I’m participating in an association conference, so I’m in Association/Associations Heaven right now as the 2016 American Library Association (ALA) Midwinter Meeting is blossoming here in Boston.

alamw16--logoWhile I often hear colleagues—generally those who opt out of participating in the professional associations that represent and bring together colleagues within their professions—cite all the reasons why they don’t see value in joining and being active in their industry’s association, I can’t imagine not being part of ALA, ATD, and others that facilitate the critically important connections and opportunities that the act of associating and associations themselves so effectively foster.

And even though I’m currently benefitting from being among thousands of colleagues arriving here in Boston, I also recognize that association is no longer something that is at all completely dependent on physical proximity. Anyone with Internet access quickly realizes that the size of our conference “room” is expansive, that the room is permeable, and that it is fairly inclusive; it includes the physical meeting spaces, as well as the extensive set of corridors in which so much important and rewarding associating occurs, and can extend to being a regional, national, and international association space if we’re a bit creative in the way we approach the act of associating.

The latest associating—via the very active #alamw16 hashtag that is bringing offsite and onsite colleagues together in a variety of ways—began for me several days before I arrived. It has also been facilitated through the use of a well-designed and highly-used conference app that allows us not only to browse schedules and access a treasure-trove of conference information and learning resources, but to locate and contact conference attendees through a list of those who registered.

T is for Training Logo

T is for Training Logo

Those who care about associating and about this Association conference also are welcome participants in the conversations via their/our exchanges on what is increasingly an incorrectly-named hashtag (#alaleftbehind), for the very act of interacting via #alaleftbehind means they are not as far out of the loop as they may initially feel they are. I have, in fact, written extensively about being on both sides of the “left behind” equation—about participating virtually and about helping draw in participants who are not onsite. I remain excited by the many opportunities we can be exploring together in an effort to make sure no interested colleague is completely left behind. And, in the spirit of bringing onsite and offsite colleagues together, a couple of us, as I’m writing this piece, just finished our latest experiment in virtual conference engagement by having a conversation that started here in the conference Networking Uncommons and linked us to our T is for Training colleague Maurice Coleman via a phone call that brought the conference into the taping of Episode 176  of his long-running podcast series.

To give credit where credit is due, let’s not overlook the critically important role association management and staff play in fostering strong association through an association. ALA Marketing Director Mary Mackay, for instance, has done her usual first-rate job of reaching out to offsite Association members via LinkedIn and other social media platforms with a series of tips on how to keep up with the onsite activities via a variety of social media and Association resources (posted January 6, 2016). But much of it comes back to our own desire and longing for connection and the connections that come from being part of an association and contributing to the strength of that association through active participation.

If you haven’t yet engaged in this level of association, and want to try it, there are several easy steps to take. Identify the conference hashtag (in this case, #alamw16) and interact at a meaningful level; retweet interesting tweets you see from onsite colleagues and, more importantly, comment in a way that adds to the conversation, e.g., by adding a link to a resource that extends the conversation. (Don’t be surprised when onsite colleagues, seeing your comments, ask the inevitable question: “Are you here?” And revel in the idea that in a very significant way, you are here/there.)  Watch for links to blog posts from conference attendees, then post responses and share links to those posts so the conversations—and the learning—grow rhizomatically. If you read those posts days, week, or months after they are initially posted, remember that it’s never too late to join the very-extended synchronously asynchronous conversation by posting responses and/or sharing links. And if you have onsite colleagues who are willing to be among your conduits to the onsite action, don’t hesitate to “go onsite” with them via a Google Hangout, Skype, or even a phone call.

There’s a role for everyone in this process of associating and expanding the size of the room. If you’re reading this while you at the ALA Midwinter Conference (or any other conference), you can contribute by reaching out to those you know are interested. And, with any luck, you (and the rest of us) will expand the connections that already are at the heart of successful associations—and association.


AEJMC 2015 Annual Conference: MOOCs, Journalism, and Learning

August 14, 2015

When someone talks about actually having several thousand people come to class, I’m all ears—as I was again last weekend while serving on a panel discussion on the closing day of the Association for Education in Journalism and Mass Communications (AEJMC)  98th Annual Conference here in San Francisco.

AEJMC_2015--Logo[2]The conversation, built around the question of how massive open online courses (MOOCs) are changing universities, gave moderator Amanda Sturgill (Elon University School of Communications) and the four of us serving as panelists a wonderful opportunity to explore, with session attendees, some of the pleasures and challenges of designing and facilitating these still-evolving learning opportunities. Each of the four of us—my colleagues on the panel included David Carlson (University of Florida College School of Journalism and Communications), Daniel Heimpel (University of California, Berkeley Goldman School of Public Policy), and Bozena Mierzejewska (Fordham University Gabelli School of Business)—has had hands-on experience with designing and facilitating MOOCs. Each of us, with little discussion, agreed that we see MOOCs augmenting rather than posing a threat to higher education. We acknowledged that preparing for a MOOC is a time-consuming, intense experience requiring plenty of collaboration and coordination of efforts. And we seemed to be in agreement that a MOOC can be means to an end: a MOOC on journalism for social change, for example, engages learners as journalists whose work has the possibility of being published, and a MOOC on educational technology and media engages trainer-teacher-learners in the act of learning about ed-tech by exploring and using ed-tech while ultimately (and unexpectedly) leading to a sustainable community of learning that continues to evolve long after the formal coursework ends.

But perhaps the most meaningful observations were those that took us to the heart of why we are engaged in designing, delivering, and promoting MOOCs: we became teacher-trainer-learners because we want to help people, and MOOCs are a great way to achieve that goal if learners have access to the content and if they are supported in learning how to learn in our online environments. Furthermore, MOOCs provide additional ways to meet the ever-growing lifelong-learning needs so many of us encounter. As each of us discussed projects in which we have been involved, we and our audience members gained a deeper appreciation for the variety of explorations currently underway.

Journalism_for_Social_Change_MOOCHeimpel, for example, brought a couple of his own somewhat overlapping worlds together to the benefit of learners in his solutions-based journalism course, Journalism for Social Change, earlier this year. Combining the platform he has through UC Berkeley’s Goldman School of Public Policy with his role as publisher at The Chronicle of Social Change, he was able to nurture course participants in their explorations of a specific social issue (child abuse) while providing publication opportunities for those whose work reached professional levels.

Open_Knowledge_MOOCMierzejewska, in her position at Fordham, had an entirely different opportunity: the chance to work with colleagues at four other academic institutions (Autonomous University of the State of Mexico, Kwame Nkrumah University of Science and Technology, Simon Fraser University, and Stanford University) in an Open Knowledge: Changing the Course of Global Learning MOOC while creating something that another of my colleagues (Jeff Merrell, at Northwestern University) has been exploring—a MOOC that has its expected online presence along with onsite interactions among some of the learners. Her preliminary report online is a fabulous case study of what this type of blended learning produces; it includes her up-front observation that being involved in the MOOC “was actually very inspiring and eye-opening to what students can learn online only and how you can enrich those experiences with classes that are flipped.”

Musics_Big_Bang_MOOCCarlson was our resident rock star with his description of what went into the making and delivery of his Music’s Big Bang: The Genesis of Rock ‘n’ Roll MOOC that attracted 30,000 registrations and brought several thousand of those potential learners into his virtual classroom. He mentioned challenges that many of us face—producing engaging videos, having to coordinate his efforts with a variety of colleagues to bring a massive undertaking of that nature to fruition, and the attention to detail required while making videos (e.g., if videos shot on different days were later edited together, obvious discontinuities such as the fact that he was wearing different outfits or had hair that changed in length from shot to shot became obvious).

But while all of us in that room last weekend might have laughed together over the small challenges of clothing changes and changing hair lengths, few of us could have walked away thinking MOOCs were any less than an important and still growing part of our learning landscape—one with tremendous potential to augment our short- and long-term learning opportunities for willing and able to explore them.


AEJMC 2015 Annual Conference: Journalism, Supporting Communities, and Learning Online

August 12, 2015

There were plenty of intriguing juxtapositions for teacher-trainer-learners to observe and absorb last week while attending the Association for Education in Journalism and Mass Communications (AEJMC)  98th Annual Conference here in San Francisco—not the least of which was differing attitudes expressed toward serving audiences onsite and online.

AEJMC_2015--Logo[2]It’s a familiar and sometimes far-from-necessary either-or dilemma that exists in many of our contemporary venues—e.g., printed vs. online publication, onsite vs. online learning, onsite vs. online communities and collaboration—and often ignores the idea that looking for ways to blend those two proffered choices into something much more far-reaching and magnificent is sometimes (but not always) possible.

The context for the first of the two stimulating panel discussions was the topic “Who Will Serve the Civic Communication Needs of Cities?: Legacy Media, New Media and Community Discourse in Urban Life,” while the second, “The Experiment: Stopping All Print and Moving a College Newsroom Over to Medium and Twitter,” offered the compelling story of how a journalism instructor and her students transformed an unread print publication into an online multi-platform publication reaching a global audience.

Given the difference in focus—Civic Communication focused on the roles journalism plays in fostering community at a local level, particularly in urban metropolitan areas, while The Experiment was a success story drawing upon lessons learned by staff of the community college newspaper at Mt. San Antonio College in Southern California—there was plenty to be considered for those of us interested in contemporary journalism as well as for those of us committed to providing first-rate training-teaching-learning opportunities to those we serve.

Iris-Chyi--Trial_and_Error--CoverCivic Communication was a spirited conversation involving moderator Gary Gumpert (Urban Communication Foundation) and five other panelists (Chris Barr, Knight Foundation; H. Iris Chyi, University of Texas at Austin; Sharon Dunwoody, University of Wisconsin-Madison; Peter Gade, Gaylord College; and Jan Schaffer, American University), so there was far from complete agreement. There was, however, a strong foundation laid during the initial parts of the conversation suggesting that media outlets are making a huge mistake if they ignore the power print publications play in fostering community—particularly at that mid-level metropolitan newspaper level of operation. Among the concerns mentioned by panelists were the short duration of visits to newspaper websites (4.4 minutes); research showing that information read online doesn’t stick with us the same way information read in printed publications does; and an overall sense that online content is “inferior” to printed content—what Chyi referred to as the equivalent of Ramen Noodles as opposed to more nutritious products.

Others on the panel suggested that the whole concept of “mass media” needs to be rethought as our online resources provide access to powerful niches well worth serving within markets/communities. Media today, one suggested, are networked, social, connective, and niche; the quality of the audience is every bit as important as the idea of reaching a mass audience—all of which suggests that journalists need a new “knowledge base” that allows them to engage with members of the communities they serve and to foster citizen participation within those communities. It’s a theme with parallels in our training-teaching-learning environments: we continue to seek ways to engage learners and foster learner-centric, learner-driven engagement that produces positive results within local, regional, national, and global communities through our blended onsite-online interactions.

sac.mediaMoving to the conversation within the Mt. San Antonio College session, we heard instructor Toni Albertson and student journalists Albert Serna, Talin Hakopyan, and Jennifer Sandy describe how they responded to their target audience’s preference for online rather than printed publications by taking the campus paper online across a variety of platforms—and how that affected their approach to identifying and covering newsworthy events. Creating “sac.media: College news without the ink,” the student journalists took on a newly-found enthusiasm for what they did, covering a variety of issues, including how journalism itself is taught and fostered. They also carried their publication across platforms including Medium, Twitter (through @SAConScene), and YouTube so they could give each story the attention and platform they felt it deserved. They also were—and remain—innovative in reaching out to their target audience: when promoting stories they believe are significant, each staff member identifies 12 potential readers who might be interested in that story, then uses Twitter to reach out to those readers—a nice echo of the Civic Communication panel discussion about the need for journalists to more directly engage with members of their communities. The result, according to Nieman Lab writer Dan Reimold, is “one of the most daring college media outlets in the United States.” And if any of us manages to learn from and be inspired by what those Mt. San Antonio college colleagues are doing, perhaps our own writing-training-teaching-learning efforts will be the better for our having encountered them.


AEJMC 2015 Annual Conference, Day 1: On Homecomings, Digital Literacy, and Lifelong Learning

August 7, 2015

For trainer-teacher-learners with backgrounds in journalism—and I suspect there are plenty of us—attending the Association for Education in Journalism and Mass Communications (AEJMC)  98th Annual Conference (held here in San Francisco this year) is a bit of a homecoming.

AEJMC_2015--Logo[2]It’s not just the joy of being around more than 2,000 thoughtful, innovative colleagues from all over the world as we explore trends, challenges, and developments in journalism and mass communication; it’s an opportunity to see how our training-teaching-learning colleagues in a vitally important part of our contemporary world are continuing to hone their own skills while fostering the next generation(s) of professionals who will shape the face of the industry and the world it serves.

As is the case with any ambitiously-designed conference, the number of sessions to explore is overwhelming and hints at the importance of incorporating at least a couple of digital-literacy skills into the experience of treating conferences as part of our lifelong-learning experiences: the skill of sifting through torrents of information (in this case, to initially identify what is most likely to contribute to our own lifelong-learning needs), and an ability to use digital resources to enhance our learning. These skills, I might add, are clearly essential not just to the journalism and mass communications colleagues whose company I’m currently enjoying, but to any of us involved in the constantly-evolving world of training-teaching-learning.

The sifting, in this case, takes place at a variety of levels. Access to the online schedule before arriving onsite at the conference gave us an opportunity to make preliminary decisions regarding which sessions would most likely meet our learning needs. Receiving the printed copy of the 270-page conference book onsite allows us to fine-tune those choices a bit more. Following the Twitter feed from the conference draws our attention to colleagues’ recommendations for opportunities we might otherwise have missed. And hallway conversations add the icing to the conference cake by giving us opportunities to meet presenters whose sessions might otherwise not have made it onto our must-attend lists.

Rethinking_Digital_Literacy--Course_GraphicUsing digital resources to enhance our learning not only while we’re here but long after the conference formally concludes is something equally worth noting and exploring. The simple act of tweeting highlights from sessions we attend pays off at several levels: we produce a set of online notes to which we later can return to continue our learning; we see onsite colleagues’ tweets from those sessions and others we are not physically able to join, thereby increasing the breadth and scope of our conference/learning experience; we occasionally engage online with colleagues who couldn’t be here physically but feel less “left behind” because of our online exchanges; and the natural inclination to occasionally, while a session is underway, go online to find a site that further explains what is being discussed means we are extending the reach of these physical learning spaces well into the virtual world to create an onsite-online classroom that is limited only by our imaginations and access to the Internet.

This plays out nicely, as I saw during a “State of the Industry” panel discussion—the first session I was able to attend at the conference—yesterday afternoon. At the heart of the learning experience was a first-rate set of panelists: panel moderator Bob Papper, Director, RTDNA (Radio Television Digital News Association) /Hofstra University Annual [Industry] Survey; Teri Hayt, Executive Director, American Society of News Editors (ASNE); David Smydra, Executive Producer, Google Play Newstand; and Robert Hernandez, Associate Professor of Professional Practice at USC Annenberg. Adding to the experience was our ability, while tweeting highlights of the session, to see tweets from colleagues in other sessions where subject matter occasionally complemented what we were absorbing—which provided an opportunity, at a limited level, to actually create a much larger virtual learning space than any of us might have anticipated. Another element—common to what I experience while attending conferences these days—was the opportunity to extend that virtual classroom to include online resources that could provide additional background to unfamiliar topics the panelists were presenting.

Connected_China--FathomThe online-resources-as-extension-of-learning-space opportunity was particularly rewarding when Smydra introduced us to the concept of Structured Journalism—something he described as being “what digital media wants journalism to be” in that it makes the various bits and pieces of data (in various media) collected by journalists and the numerous resources going into news stories more accessible and reusable than they otherwise might be. While he was valiantly attempting to describe this somewhat complex concept in a brief period of time by providing visually-appealing examples (e.g., the Thomson Reuters Connected China project), I continued to listen to him and glance at his slides while also doing a quick online search to see whether he had any online resources providing a more in-depth exploration of the topic. And there, among the gems, was the article “Structured journalism offers readers a different kind of story experience,” written by Chava Gourarie for the Columbia Journalism Review and including quotes form Smydra, including this one that captures the concept beautifully: “It not only produces incredible stories but creates this reservoir of material that reporters and readers can call upon for future stories.”

AEJMC_2015--logoIt was at that moment that I realized I was experiencing a key learning moment described by so many of our best training-teaching-learning colleagues: that moment of learning that builds upon what we previously learned. As a blogger (as opposed to the broader role of writing articles and co-writing a book), I’ve come to appreciate the obvious and unique art form online writing offers: the ability to develop a cohesive piece of work that, through hyperlinks, allows readers to read start-to-finish or take as many detours as they care to take—and if I also make the piece more visually stimulating by embedding photographs or images of videos that include live links, I’ve further taken advantage of what this particular art form offers me and those who read my work. Smydra’s comments inspired an instantaneous building-upon-previous-learning leap from what I have been seeing in blogging to what I was beginning to see in Structured Journalism: a form that includes writing, imagery, video work, and more combined as unique, innovative, creative mash-ups providing another cohesive form of work/writing/journalism—with the added benefit of producing additional unique elements/source material that could be repurposed elsewhere.

As I continue thinking about what Smydra and his colleagues provided through their presentations, I continue taking advantage of the numerous streams of information and other resources that make conferences so richly rewarding as part of our lifelong learning landscape. There are the tweets. The conversations over a meal during an opening-night reception last night. The Storify recap of conference highlights from sessions yesterday. The bookmarked websites I accessed to write this piece as well as the websites to which I haven’t yet had time to return. My own stream of conference-related tweets (August 6 – 9, 2015) through my @trainersleaders Twitter account. And links to PowerPoint slide decks and other resources allowing us to draw upon our digital-literacy skills to continue the learning that is proving so rewarding in this and expanded moments of learning. All of which makes me suspect that Structured Journalism is already claiming a place in my training-teaching-learning-writing world.

N.B. – This report from the AEJMC 2015 Annual Conference is also the fifth in a series of reflections inspired by our ALA Editions “Rethinking Digital Literacy” course.


ALA 2015 Annual Conference: Community, Pride, and Hugs

July 2, 2015

Anyone who still sees libraries primarily as places to borrow books certainly wasn’t onsite for the opening general session of the American Library Association (ALA) 2015 Annual Conference here in San Francisco last Friday afternoon. It was an event that set the tone for the entire conference for many of us. It reminded us how interwoven libraries and library staff members are with the communities they serve. And it was a perfect way to celebrate the larger events unfolding around us.

ALA_San_Francisco--2015_LogoThose of us arriving onsite early in the day for a variety of preconference activities and informal conversations with friends and colleagues were primed for certain levels of excitement. We were about to see more than 22,000 members of our community from all over the United States and other parts of the world. We knew there would be plenty of festivities centered on SF Pride activities (including the Pride Parade) all weekend. And we knew that ALA staff was doing its usual first-rate job of creating a conference guaranteed to inspire onsite as well as offsite Association members by offering more than 2,400 learning opportunities over a five-day period.

We could not, however, have anticipated that we would be together here in San Francisco on the morning that the U.S. Supreme Court ruling on marriage equality would be announced and the afternoon that Roberta Kaplan, a key player in the efforts to achieve marriage equality, would be serving as a keynote speaker onsite. News about the ruling quickly spread around the conference site—Moscone Center—that morning, priming us for a major celebration at the opening session—and Kaplan didn’t let us down with her from-the-heart description of her personal and professional investments in promoting marriage equality.

Kaplan--Then_Comes_MarriageDrawing heavily from the opening pages of her upcoming (October 2015) book (with Lisa Dickey), Then Comes Marriage: United States v. Windsor and the Defeat of DOMA [the Defense of Marriage Act], she recalled the far-from-encouraging moment when she abruptly and unexpectedly came out to her parents. Visiting her in New York City (in 1991) during the weekend of the annual Gay Pride Parade, they were in her apartment as her mother became increasingly, openly critical of the parade and those who supported it. After Kaplan repeatedly, unsuccessfully told her mother to stop offering those unwelcome comments, Kaplan ended up coming out to her parents by responding to her mother’s question, “What’s the matter? Are you gay or something?” with a blunt “Yes,” and then walked out of her own apartment as her mother continued literally beating her own head against one of the walls.

The overall story she briefly told us (and which remains available, in part, on the American Libraries website), of how she went from being a closeted lesbian to being the litigator who successfully argued before the U.S. Supreme Court in United States v. Windsor, unfolds nicely and in much more detail in Then Comes Marriage, as many of us who received advance uncorrected proofs of the book at the ALA Annual Conference are learning now that we have time to read it. And the ample causes for celebration that afternoon—and now—included Kaplan’s comment that the entire struggle for marriage equality has left us with something significant to celebrate: our ability to grow and change just as—she noted—her mother has grown and changed in coming to accept Kaplan as a lesbian and, again, a cherished daughter.

It would have been difficult to predict that there could have been anything to rival the power and inspiration of Kaplan’s presentation on that particular day, in this particular city. Our ALA staff colleagues, however, managed to find it by concluding the opening general session with the first-ever People First Award, sponsored by Tech Logic and given to the Pennsylvania Avenue Branch of Baltimore’s Enoch Pratt Free Library. Congresswoman Nancy Pelosi and ALA 2014-2015 President Courtney Young were onsite to deliver the award to Melanie Townsend-Diggs (whose extraordinary commitment to the library and her community earned the award) and to Carla Hayden, Chief Executive Officer of the Enoch Pratt Free Library.

Receiving the People First Award (photo from @PrattLibrary Twitter feed)

Receiving the People First Award (photo from @PrattLibrary Twitter feed)

Tech Logic’s press release captures the thought behind the award: Staff demonstrated “exemplary leadership during several days of riots, which were concentrated at the intersection of North and Pennsylvania Avenues. On April 27, violence ensued after the funeral of Freddie Gray, an African American man who died in police custody earlier that month. As tensions increased and buildings surrounding the library burned, Enoch Pratt Library remained open, providing a safe haven for patrons inside.

“‘I did not feel threatened, but wanted people to know this was serious,’ recalls Branch Manager Melanie Townsend-Diggs, who ultimately made the decision to stay open. ‘It’s in my instinctive nature to keep people safe and calm,’ she says. ‘It’s my responsibility to make sure that everybody stayed safe. I try not to be too proud, but I am definitely grateful.’”

There’s plenty more to say about the conference and the people who contributed to its success, and I was still thinking about that opening general session a few days later after repeatedly running into and talking with a wonderful colleague with whom I usually have all too little time to sit and chat. As our third extended conversation in one day was drawing to a close, I told him how much I had enjoyed the exchanges we had had, and he immediately responded by suggesting “a 20-second hug”—a concept new to me and that quite literally is nothing more than an embrace that, in lasting for at least 20 seconds, seems to magically slow us down, deliver a sense of comfort and trust, and reminds us that some things—like enjoying the company of those we love—just cannot be rushed.

ala_leftbehindAs we reluctantly disengaged from the initial 20-second hug—and then, for good measure, immediately fell into another—I couldn’t help but think about how the interweaving of community, pride, and hugs combined to create a sort of tapestry of what ALA 2015 meant to me and to so many colleagues with whom I have spoken during the past several days. It was also yet another reminder that libraries always have been and always will be about far more than books and other elements of the collections. ALA members and guests came together, worked to be sure we included those who would otherwise have been left behind, and left that conference with an even stronger sense of community and pride than any of us could have imagined having—which is, of course, one of the greatest gifts an association can give its members as those members contribute to the making of the gift itself.

N.B. – This is the second in a series of reflections inspired by the American Library Association 2015 Annual Conference in San Francisco.


ALA 2015 Annual Conference: When Being Left Behind Is Not an Option

June 25, 2015

Kudos, once again, to our colleagues in the American Library Association (ALA). Where many professional associations that offer onsite conferences focus their attention almost exclusively on the paying members who are physically attending, ALA’s commitment to use social media tools to include those who would otherwise be left behind is again on display this week.

ALA_San_Francisco--2015_LogoThe efforts Association staff makes are well worth citing and quoting as an example to other associations or organizations—particularly any that are seeing membership numbers plummet for lack of engagement. ALA Marketing Director Mary Mackay reached out to all Association members a few days ago via email and a LinkedIn posting (which you can read here if you’re on LinkedIn and have joined the ALA LinkedIn group) to explicitly offer a variety of free opportunities to engage virtually with the 19,000 onsite attendees expected to be at the ALA 2015 Annual Conference, which formally opens here in San Francisco tomorrow. Here is part of what Mary offered:

“You can get insights into library transformation, future thinking, the hot book and author news, and more from hundreds of programs, conversations, events, and the 900+ exhibitors by following American Libraries coverage at http://americanlibrariesmagazine.org/tag/alaac15/ and the show daily, Cognotes, at http://alaac15.ala.org/cognotes/.”

Mary notes other ways to keep up:

This is clearly an association that is interested in long-term relationships with all its members even if not all of them can support the Association through payment of conference registration fees; expenditures for food, travel, and lodgings; time spent preparing for and participating in conference activities including countless hours of work on committees; and other volunteer efforts that contribute to the strength of the Association and its work.

It’s tremendously encouraging to see the various levels at which conference attendees and Association staff members work to support their offsite as well as their onsite colleagues. Dozens of onsite participants set aside at least two or three hours to volunteer as Ambassadors in the Annual Conference program I manage for ALA Membership Development. Available side-by-side with ALA staff members in the ALA Lounge onsite as well as in a variety of conference areas as “Roaming Ambassadors,” they work enthusiastically to answer logistical questions (e.g., where events are taking place, where conference shuttle buses arrive and depart, where coat check and first aid stations are) as well as deeper questions about the Association’s numerous divisions, round tables, sections, and other opportunities for involvement in sustaining the Association and preparing it for its future. A few also contribute resources available to first-time as well as experienced conference attendees.

Live #alaac15 Twitter feed on display

Live #alaac15 Twitter feed on display

But it’s not just the organized efforts that make this work. Hundreds of onsite participants will reach each other and their offsite colleagues through tweets ranging from whimsical observations to solid 140-character reports summarizing content from many of the more than 2,400 sessions that will be offered while the conference is underway—in essence drawing offsite colleagues into the room and encouraging offsite colleagues to participate through responses as well as questions that occasionally are passed on to presenters so the size of the room extends well beyond what we see here in Moscone Center. And there are always signs of new innovations: large electronic boards displaying the latest tweets from the conference Twitter feed were, for the first time, spread throughout the conference halls today as if to remind us that part of the conference is happening in rooms housing individual sessions, part of the conference is happening though interactions via Twitter among onsite participants, and part of the conference is happening via the interactions between onsite and offsite colleagues.

There seems to be something for everyone, and those of us lucky enough to live here in the city that is hosting the conference are the luckiest of all in that we have already been reaping the benefits of having much-cherished additional time with friends and colleagues who arrived a few days early. Our conversations are magnificent opportunities to share information and to catch up with friends and colleagues we see all too rarely. Our conversations are also the individual moments that, like the bricks in an enormous and attractive structure, serve as the raw materials shaping the vitality of the entire Association itself.

I’m looking forward to contributing—via tweets, blog postings, and other online offerings—to the continuing strength and growth of this professional family, and hope onsite and offsite colleagues will do the same so no one will be left behind.

N.B. – This is the first in a series of reflections inspired by the American Library Association 2015 Annual Conference in San Francisco.


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