EntreEd Forum 2018: When Those Who Teach Also Do What They Teach (Part 3 of 3)

October 3, 2018

It’s one thing to sit through conference presentations designed to help you learn more about a field that interests you; it’s quite another to participate in a conference which offers you opportunities to practice what you’re learning—which is exactly what happened wonderfully, helpfully, and engagingly during the second half of the three-day 2018 EntreEd Forum near Pittsburgh over the weekend.

The conference, organized through EntreEd (the National Consortium for Entrepreneurship Education)—an organization dedicated to “providing advocacy, leadership, networking, technical assistance, and resources nationally for [entrepreneurship] students and teachers”—was an incredibly immersive experience from start to finish. It offered a perfect approach for a gathering of educators interested in learning how to more effectively incorporate entrepreneurship into the work we do with learners across the United States. We spent our first morning together in a Student Entrepreneurship Showcase that gave us a wonderful opportunity to talk with those budding entrepreneurs who were onsite to describe and sell products they had made in school. We began that first afternoon learning from Grable Foundation Executive Director Gregg Behr’s keynote address about the intersection of entrepreneurship, learning, and community in Pittsburgh, then spent time in breakout groups exploring a variety of topics related to embedding entrepreneurship training into every possible setting within our education system.

Another keynote address on the second morning was followed by our participation in a variety of breakout sessions facilitated by conference attendees. By the time we finished hearing the lunchtime keynote address delivered by Nick Staples, the young entrepreneur who created the quickly-growing West Virginia-based Zenergy Cycling company, we were primed for the moment of transition: when participants were given the afternoon to develop pitches for entrepreneurial projects to be funded through cash prizes during a pitch contest to be held on the final morning we were to be together.

EntreEd representatives worked with the prospective competitors throughout the afternoon to help them develop the five-minute pitches they would deliver the following morning. And, as is the case with any great learning opportunity, this one was firmly grounded in producing something that could not only be used during the pitch contest, but long after the prospective entrepreneurs returned to their communities regardless of whether they actually won any of the cash prizes ($1,000, $750, and $500) to be awarded.

Projects pitched onsite, after a final keynote session on Preparing Teachers & Students for the Future world of work, included:

*A snack cart offering students nutritious snacks throughout the day; snacks have informational nutrition tags so students learn while snacking

*VRJ (Viking Restorative Justice) program, featuring community business leaders working with students; students apply lessons learned to develop pitches to improve their school

*A program to support high-school students who have taken on role of primary caregivers at home and often have to skip their classes; funding would allow them to spend more time in school

*Creating Opportunities Youth Conference, a one-day conference by youths for youths to foster entrepreneurial skills

*Art through the Ages, for disadvantaged elementary school students (often homeless) to collaborate on creating art they can sell; products based on that art would be produced by middle-schoolers

*Entrepreneur Night, during which students could pitch and sell products they create themselves so they become aware of business opportunities in a county where employment opportunities are extremely limited

*The Collaboratory, a maker zone in a school library to allow students to explore, build and tinker in ways that would nurture essential workplace skills; the project was pitched as a catalyst for future change

*A program fostering entrepreneurship among those who have lost their jobs

*Appalachian STEMS: Blossoming STEM Interest Among Appalachian Girls to make them #STEMStrong

*Student-designed, student-produced Koozies created within the context of a school textiles class

*BBQ (Begin, Build, Quit), a proposal to create a community BBQ pit that becomes a meeting place and site for events to strengthen community that has a very high death rate from overdoses

When the three judges returned to announce the results, they provided an unexpected example of entrepreneurship in action: having decided that they could not make a decision between two equally strong second-prize candidates, one of them—Rebecca Corbin, Executive Director at The National Association for Community College Entrepreneurship (NACCE)—offered to provide a second $750 second-place cash award through her organization so that four educator-entrepreneurs could return to their communities with funding for their projects.

Seeing what will come from the efforts of the winners—which included the first-prize award to BBQ—will carry the work of the conference forward. Seeing what will come from sharing these ideas among our peers and others we know will extend, even more, the reach of EntreEd, the 2018 EntreEd Forum, and those who were inspired by the event.

N.B. – This is the third of three posts inspired by attendance at the2018 EntreEd Forum, near Pittsburgh. Next: Encouraging Teachers of Entrepreneurship to Work as Entrepreneurs

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EntreEd Forum 2018: EveryLibrary, Entrepreneurship, and Makerspaces (Part 2 of 3)

September 30, 2018

I have never before tried to turn a conference session space into a makerspace, nor have I ever been part of conference that, essentially, turned into a makerspace. But that’s what magically and seamlessly happened here just outside of Pittsburgh this weekend during the 2018 EntreEd Forum, organized through EntreEd (the National Consortium for Entrepreneurship Education)—an organization dedicated to “providing advocacy, leadership, networking, technical assistance, and resources nationally for [entrepreneurship] students and teachers.”

EveryLibrary Founder/Executive Director John Chrastka, teacher/librarian/Foundry Makerspace Fellow Heather Lister, and I were here with support from EveryLibrary to facilitate a 45-minute session on the topic of “Entrepreneurship, Schools, & Library Makerspaces.” John, Heather, and I—with encouragement and plenty of enthusiasm from EntreEd Executive Director Gene Coulson and The EdVenture Group Senior Program Manager Jennifer Wotring—designed a highly-interactive session meant to help participants increase their awareness of the possibilities for incorporating makerspaces into their ongoing efforts to help learners develop entrepreneurial skills that will serve them well as they enter our quickly-evolving work environment.

There was nothing upfront to hint that the hotel conference room we were using was about to become a makerspace. And, frankly, the three of us facilitating the session did not walk into that room with the intention of creating a makerspace where we could help colleagues better understand how makerspaces and entrepreneurship can quickly and easily be interwoven. But after we provided initial reminders that makerspaces do not have to be high-cost endeavors—a theme that ran through many conversations here this weekend—and are not necessarily as much about 3D printers and other high-tech tools as they are about creating spaces where we learn by creating, we turned the conference room into a no-cost, low-tech, highly productive makerspace through three simple actions you can easily replicate:

*Declaring the room a makerspace

*Asking session participants—our co-learners, co-creators, co-conspirators in learning—to quickly rearrange their chairs so they would all see, interact with, and collaborate with each other for the remainder of the session

*Proposing the idea that what we would make together was a rudimentary plan for how each of them could apply makerspace concepts to their own schools as soon as they returned home

The transformation was immediate. Our co-creators took a few minutes sharing, with everyone else in the room, experiences they had with makerspaces; some of the questions they had about makerspaces; and ideas for how little they have needed or would need to create a makerspace to meet their learners’ needs. Among the resources Heather, John, and I added to the makerspace were slides showing how makerspaces support entrepreneurship—including images taken a day earlier of students at the EntreEd 2018 Forum Student Entrepreneurship Showcase displaying their own wares that were at least partially created through school and school-library makerspaces (with strong support from their teachers and school librarians). And with less than 10 minutes remaining in the session, we went around the temporary makerspace to give our co-conspirators in learning an opportunity to tell us what they would do as a result of having been part of the session—in essence giving them the opportunity to put the finishing touches on the rudimentary plans of action they were collaboratively creating in that makerspace.

This story could have easily ended at that moment, but the EntreEd Forum organizers had previously planned the conference activity that inadvertently made the entire conference, from my point of view, a makerspace: an afternoon of activities designed to help these teacher-maker-innovators prepare pitches designed to gain funding for projects that would allow them to more effectively foster entrepreneurship among the learners they serve—a topic to be more fully explored in the next in this three-part set of reflections on the 2018 EntreEd Forum.

John.

Looking  back on the set of experiences I have had here at the conference, I realize there is one other not-yet-acknowledged makerspace: the virtual one (phone calls and email exchanges) that allowed John, Gene, Jennifer and me to create the structure for the session, and the extension of that makerspace into the Google Drive presentation deck that Heather, John, and I created (online and asynchronously, not face to face) for use during the session—a wonderful reminder that, like so many words in our vocabulary, “makerspace” is one that continues to evolve in ways we are just beginning to explore and limited only the limits of our—and your—imaginations. (For more information about EveryLibrary’s efforts to foster entrepreneurship, please visit the organization’s “Entrepreneurs” site on Medium.)

N.B. – This is the second of three posts inspired by attendance at the2018 EntreEd Forum, near Pittsburgh. Next: Encouraging Teachers of Entrepreneurship to Work as Entrepreneurs


Innovator’s Mindset MOOC (#IMMOOC): 461 Words About the #OneLittleWord Challenge

January 3, 2018

I may have been overthinking the challenge a bit after first coming across references to the #OneLittleWord and #OneWord2018 challenge a few days ago on the #IMMOOC (the Innovator’s Mindset massive open online course) Facebook page. After all, how difficult can or should it be for a somewhat self-reflective writer/wordsmith to identify and agree to adopt the one word that will serve as a guide and source of inspiration for the upcoming year?

As it turns out, it was more difficult than I anticipated it would be. Looking at examples from others who had already chosen their One Little Word for 2018—now there’s a possibility: “overachiever”—was daunting: “Adventure.” “Appreciate.” “Brave.” “Create.” “Engaged.” “Find.” “Forward.” “Gumption.” “Hope.” “Kindness.” “Passion.” “Peace.” “Present.” “Transformation.” “Unfold.” So many choices; so little space to house the right one. It felt as if I were trying to select and love one solitary bird when my real love was for the beauty of the entire flock.

“Creativity” quickly pulled itself into my intellectual driveway as an option that always looms large for me when I think about what gives me pleasure. But, somehow, it felt too easy—not enough of a challenge.

“Completion” came knocking at my door soon after I found a parking place for “Creativity.” After all, this is the year when I have committed to completing an entire manuscript for a new book (Change the World Using Social Media, to be published in autumn 2018) for my wonderfully supportive colleagues at Rowman & Littlefield. But “Completion” seemed to be putting the horse before the creative cart in the sense that it focused on the destination more than on the journey—an element of creative writing that I very much adore.

“Exploration” briefly took its place among the contenders as I found myself thinking about how the act of exploring Rich, Intriguing, Inspiring (three more options!) Options (yet another possibility) for the role of One Little Word this year.

“Writing,” “Collaboration,” “Creativity,” “Improvisation,” “Partnerships,” “Friendship,” “Creativity,” “Learning,” and “Creativity” all offered themselves up at one point or another (are we seeing a trend here?), but none of them carried the promise and spontaneity that so often leads an inveterate over-planner like me to the most unexpectedly fruitful and rewarding experiences that feed my soul. None of them felt Spontaneous enough to leave me open to the Spontaneous choices that so fully satisfy me.

Except for the word “Spontaneity” itself—which, of course, spontaneously became my #OneWord2018.

I would love to assure you that, in the spirit of the #OneLittleWord and #OneWord2018 challenge, I will be writing throughout the year about how Spontaneity is leading me down some lovely paths. But we’ll just have to wait a bit to see where that #OneLittleWord carries us.


Innovator’s Mindset MOOC (#IMMOOC): At the Intersection of Innovation, Community, and Zombies

October 17, 2017

Yet another article—this one from Inside Higher Ed—is purportedly documenting the idea that MOOCs (massive open online courses) are dead—again. Which is news to those of us who are current relishing and being transformed in dynamically positive ways by George Couros’s #IMMOOC (the Innovator’s Mindset massive open online course). #IMMOOC and others are far from being the educational equivalent of the zombies inhabiting the mythical Land of the Living Dead Learning Opportunity; in the best of situations, they are dynamic learner-centric, inspiration-laden learning spaces where communities of learning can and do develop.

My experiences with #etmooc (the Educational Technology & Media MOOC) a few years ago provided numerous surprises that I’ve documented extensively on this blog and elsewhere: it showed me that online learning is every bit as productive and rewarding as the best of my onsite learning experiences have been. It helped me realize that creating seamless blended (onsite and online) learning spaces was far from a dreamy never-in-our-lifetimes possibility. It has helped me foster an appreciation for an extended use of blended learning among colleagues and other learners. And it has transformed the way I approach my own training-teaching-learning-doing endeavors.

One of the most unexpected and rewarding aspects was the realization that the communities of learning that develop in a course (onsite or online) could, as soon as they become learner-driven by those who see themselves as “co-conspirators” in the learning process rather than sponges striving for little more than a grade or a certificate of completion, take on a life that can and will continue far beyond the timeframe of any individual course or other learning opportunity. The #etmooc community continued actively online for more than three years; it was only when numerous key members of the community changed jobs or retired that the impetus community members had for continuing to meet vanished and the community became dormant.

Yet another unexpected and rewarding aspect came with the realization that the community of learning fostered by a well-designed and well-facilitated is not a closed community. Many of us in #etmooc found that our course-based explorations put us in touch with others who were not in the course—but who became interested in the #etmooc community—because of the two-way (and sometimes multi-way) face-to-face and online conversations that started in #etmooc, continued via social media tools and other resources, and further added to the development of the #etmooc community by drawing those non-#etmooc players into the land of #etmooc. For me, it was a wonderfully expansive example of what Frans Johansson so clearly described as “The Intersection” in The Medici Effect—the type of third place (e.g., a pub) where strangers briefly come together, exchange ideas (involving plenty of listening as well as talking), then disperse and help disseminate those ideas among others whose paths they cross long after the original pub discussions (or MOOC community of learning discussions) took place.

I saw this in action again last week in terms of the #IMMOOC community expanding beyond its tremendously permeable walls when I helped initiate a one-hour conversation about one particular aspect of The Innovator’s Mindset with colleagues who meet online to record sessions of Maurice Coleman’s podcast T is for Training. The conversation began with little more than participants having a link to an online resource—“8 Characteristics of the Innovator’s Mindset (Updated)”—that George Couros wrote and eventually incorporated into his book. We summarized the resource during the first few minutes of that episode of T is for Training, then used it as a springboard for a discussion exploring how it could be incorporated into the library training-learning programs that we help shape and facilitate.

The result was that, by the end of the hour, we were energized and ready to transforms the words from The Innovator’s Mindset into concrete actions designed to support innovative approaches to learning within the organizations we serve. We had also created a new learning object—the archived recording of the discussion—that contributes to the resources available to those exploring the topic—including those of us participating as co-conspirators in #IMMOOC. And we had created a new, ready-to-expand Intersection whereby the T is for Training community and the #IMMOOC community might meet and grow together. And the next possibility—that others who have not participated in T is for Training or #IMMOOC might now begin interacting with the fostering the positive actions both communities support—is a possibility ready to spring to life. Which is not, all things considered, a bad result coming from a form of learning that has just, once again, been declared dead and active only as one of an ever-increasing league of Zombies of Learning.

N.B. — This is the sixth in a series of posts inspired by Season 3 of #IMMOOC.


Innovator’s Mindset MOOC (#IMMOOC): Sorry, I Don’t Do That Anymore

October 16, 2017

The last person who tried to convince me I should learn about something that, to me, held no value probably pushed me well down the road of transition from lecturing and advocating to facilitating, listening, and co-learning—something I remembered while attempting to answer the questions “What is one thing you used to do in education that you no longer do or believe in? Why the change?” as part of my participation in the third season of George Couros’s #IMMOOC (the Innovator’s Mindset massive open online course) last week.

She was a wonderful colleague, deeply immersed in and a strong proponent of using Twitter. And she seemed to believe, in her social media heart of hearts, that anyone not using Twitter was somehow leading a sadly diminished existence somewhat akin to living in the gray, war-devastated zone of a dystopian novel. So, while we sat side by side during two days of meetings, she attempted to convince me that I, too, should be using Twitter. She tried all sorts of things: telling me how great it was. (I wasn’t convinced.) Telling me what it could do for me. (Other social media tools were already doing those things for me.) Talking about who else was using it and how I could be in touch with them via Twitter. (I was already in touch with them in many other ways—including sitting with them in that room during the dynamic conversations we were having during that two-day period.) And finally—after nearly a day and a half of friendly cajoling and strong advocacy on behalf of Twitter, she asked a question that resonated: if I wanted a relatively quick answer to a question or situation that was stumping me, would I want quick and easy access to thousands of people who might be able to provide that answer? When she pointed out that Twitter could provide that level of access, she—and Twitter—had me.

What she also had was a learner who could see how the (minimal amount of) effort required to learn about and use Twitter might provide magnificent, appealing, productive results. So I was won over to Twitter. But not—as I realized at the time and now again as I recall that moment—by her zealous advocacy. It was the act of finally identifying an unfilled need and offering a proposed way to fill that need that finally led me to my long-standing engagement with colleagues through Twitter as one medium for that engagement.

I walked away from that experience with at least two valuable transformations: a willingness to adopt and embrace Twitter as one of many tools I use every day to work and play (including the weekly tweet chats that are an integral part of participating in #IMMOOC), and a visceral understanding of and appreciation for the power a trainer-teacher-learner-doer wields in fostering positive transformations through collaboration more than through wordy explanations and coercion.

It’s a lesson that actually embedded itself into the “Rethinking Social Media” course I have taught many times and will again be teaching in November 2017 for ALA Editions. I start, in the pre-course publicity and in the Week 1 course introduction, with an assurance that I won’t be requiring learners to become short- or long-term users of any of the social media tools we will be exploring. I also assure them that our online learning space is a guilt-free zone: they can spend as little or as much time as they care to spend with Twitter, Facebook, LinkedIn, or any of the other tools we will be studying as potential tools to further connect them with colleagues, library users, and anyone else they want to attempt to reach through those tools—as long as they reach the learning goals they (and their employers) have established for themselves. I also strive to keep the “lecture” part of the course as short and engaging as I possibly can, with frequent interruptions designed to stimulate responses and learner-centric activities.

Learners in my courses are, as much as they want to be, co-conspirators in the learning process. We learn from each other. We have as much fun as we can as they alter assignments to meet their own specific learning needs in ways that they can quickly apply within their own work (and other day-to-day) environments. And, in the best of situations, we stay in touch for weeks, months, or even years after a course formally ends. Because we understand that learning doesn’t have to be an endeavor with definitive starting and ending points.

We learn by exploring. Doing. Failing. And failing again and again. Until we finally reach the goals we have helped establish and that are meaningful to us, to our employers, and to those we ultimately serve. So I no longer deliver long lectures; my face-to-face and online presentations are designed to be as short as they can be; highly interactive; and responsive, in the moment, to the responses my co-conspirators offer. I try to keep my advocacy to a minimum. And we all seem to be a bit better off—and happier—as a result.

N.B. — This is the fifth in a series of posts inspired by Season 3 of #IMMOOC.


Innovator’s Mindset MOOC (#IMMOOC): Down the Blended Reading Rabbit Hole Again

October 10, 2017

The new-to-me practice of reading intensively beyond the page as part of my participation in the third season of George Couros’s #IMMOOC (the Innovator’s Mindset massive open online course) struck gold again this morning.

Slowly making the transition from Week 2 to Week 3 of the six-week virtual voyage in this highly-interactive, rhizomatically-expanding course, I was rereading the section of The Innovator’s Mindset: Empower Learning, Unleash Talent, and Lead a Culture of Creativity detailing the eight characteristics of the Innovator’s Mindset and decided to spend a little more time with the fourth item, which centers around the idea that “Networks are crucial to innovation” (p. 52). Because I was following my newly-established habit of reading a print copy of a book while sitting in front of a laptop computer or with a mobile device handy ­so I would have immediate access to online resources, I made the leap from printed page to an online resource to learn more about a writer Couros mentioned in that section of his book. The result was that instead of having only a passing familiarity with Tom Kaneshige through Couros’s one-line reference to his work, I ended up reading the entire (short) piece Couros mentioned. Picked up a new, wonderfully evocative phrase (“Liquid Networks”) that connects with other familiar but differently-named ideas (including Ray Oldenburg’s concept of the third place as a place where ideas are exchanged, are nurtured, and thrive). And walked away with a much richer, deeper appreciation of Kaneshige’s work than I would have had if I had stayed within the confines of the print edition rather than making the piece by Kaneshige an integral part of the book I am re-reading.

I almost made it through the next paragraph without again weaving print with online content, but wanted to know more about Couros’s next reference—to Steven Anderson’s remark that “Alone we are smart, together we are brilliant.” With little more than Anderson’s name and the knowledge (from Couros’s writing) that Anderson is a “well-known educational speaker and writer,” I had little difficulty tracking him down with the keyword search “Steven Anderson educator.” And was completely surprised to find the full quote at the top of Anderson’s Twitter account. Which struck me as being a bit odd since the tweet was posted in September 2013 and it is October 2017 as I write these words.

“Could he,” I wondered, “be one of those people who rarely uses Twitter, so hasn’t been active since that four-year-old post was written?

“Did someone just finish retweeting it so it again appears at the top of his feed?

“Or is something else going on here?”

It only took a few seconds to see that there were more recent—much more recent—tweets there, including four posted within the last 24 hours…one of which was a link to a magnificent resource (a chart displaying “12 Principles of Modern Learning” and including short descriptions of the “principle,” along with a “reality” and an “opportunity” for each principle).

My head is spinning. I have, in less than 10 minutes, gone from being completely unfamiliar with Anderson’s work to seeing that he has a tremendously valuable (free) online resource (his Twitter feed) for any trainer-teacher-learner-doer. Exploring that resource in the most cursory of ways, yet walking away with another resource (the 12 Principles chart). And taking the natural step of following that Twitter feed so I will have Anderson’s wisdom and resources as additional elements of my own ever-expanding blended (onsite-online) learning environment.

And the learning doesn’t stop there. I’m still curious about why that four-year-old tweet is at the top of the feed. So I go back to the top of the feed, look at it a little more carefully, and realize that he has used the “pin” function within Twitter to assure that it remains in that top-of-the-feed position so any of us visiting his feed will see that tweet before we see any others. Which makes me laugh at myself because I have been using Twitter for several years. I help others learn how to explore and use Twitter. And am seen as being fairly adept at using Twitter. But. This. Is. The. First. Time. I. Have. Noticed. That. I. Can. Pin. A. Tweet. And it’s very simple: highlight a tweet I have posted. Choose the drop-down menu in the upper right-hand corner of the tweet on display. Choose the “Pin to your profile page.” Accept the “Pin this Tweet to the top of your profile” option that has now popped up on my screen.”

There’s one final step to take before I return to re-reading that chapter of Couros’s book. I’m doing this for #IMMOOC as much as I’m doing it for myself, and a central element of participating in a connectivist MOOC like #IMMOOC is to connect with my course co-conspirators, so I use tinyurl.com to create a link to the tweet with the “12 Principles,” transfer it into a tweet I am composing, then add the #IMMOOC hashtag to the tweet and send the whole thing out into the Twitterverse so my MOOCmates, friends, and colleagues will have access to it. Learn from it. And retweet it so this latest personal learning moment grows rhizomatically and helps change our view of our world—one tweet at a time. Then return to The Innovator’s Mindset to finish my morning reading.

N.B. — This is the fourth in a series of posts inspired by Season 3 of #IMMOOC.


Innovator’s Mindset MOOC (#IMMOOC): Preparing for a Future We Can’t Yet See

October 3, 2017

The experience of immersing myself in the third season of George Couros’s #IMMOOC (the Innovator’s Mindset massive open online course) continues to take me down intriguing, dynamic, transformative paths well worth exploring. This exploration of innovations in training-teaching-learning with co-conspirators from all over the world (connected via live, interactive YouTube presentations; a drinking-from-a-firehose rapid-fire Twitter feed and weekly tweet chats with a learner’s guide; interactions on a course Facebook page; cross-pollinating blog posts such as this one, where conversations continue; and probably myriad other learning threads I haven’t yet discovered) is high-energy, high-level learning at its best. And the very act of participating stimulates the types of innovation the course itself inspires us to explore.

Couros--Innovator's_Mindset--CoverContinuing to “read beyond the pages” of the printed copy I have of The Innovator’s Mindset, for example, I once again viscerally feel the difference, this afternoon, between the act of simply reading a line of text and the act of enriching our understanding of that line of text by going back to the source that inspired the thought behind that line. Reading Couros’s one-line summary of Simon Sinek’s talk “How Great Leaders Inspire Action” from TEDx Puget Sound in 2009 (in Chapter 1 of the book), I was left with the following perfectly serviceable idea: “…he [Sinek] explained that all great organizations start with their ‘why’ and then move toward the what and the how.” I had a vague idea of what that implied. I was perfectly ready to keep reading to see where Couros was going to take us. Then I remember how much I enjoyed taking advantage of the access online resources provide to deeper levels of reading/thinking/learning last week, during Week 1 of this six-week course. So I stop watching the clock and worrying about whether I have enough time to take another deep dive. Take the 18 minutes required to actually watch that TEDx talk. Re-view parts of it. Take notes on my laptop. Then transfer those notes into a rough draft of this piece-in-progress.

By the time I am finished, I have an ocean-deep appreciation for what Couros is trying to convey and, more importantly, what Sinek, in his TEDx talk, calls “The Golden Circle”: circles within circles (sort of like the circles within circles of learning in which I’m currently engaged). Sinek’s Golden Circle is comprised of a small, middle one having the word “why”; a middle circle containing the word “how”; and a larger outer circle holding the word “what.” He explains that by starting with the word “why” when we address someone with whom we are trying to make a connection, we are engaging deeply-embedded brained-based feelings and motivations that hook our intended audience. Make those audience members part of our dream. And invite them to actively be part of making that dream real.

By reading that line from Couros and then watching the video and then looking for related resources (including an online reproduction of The Golden Circle), I have gone from seeing an almost throw-away line of text morph—through this blended on-page/online approach to reading—into something that is becoming a memorable extended two-hour moment of transformative learning—simply because I give it the time and effort it so obviously deserves. And by the time I reach Sinek’s concluding lines in that TEDx presentation—“…those who lead, inspire us. Whether they are individuals or organizations, we follow those who lead not because we have to, but because we want to…”—I realize that simply having read that line without having heard the preceding 17 minutes of set up (as you are doing at this moment) would have meant the words had far less impact and stickiness than they had as a result of my mini-deep-dive into what Couros described in a subsection (“Have Schools Forgotten Their Why?”) in his chapter “What Innovation Is and Isn’t”—part of our reading for #IMMOOC this week.

future-u_logoAs I finish reading the first chapter of The Innovator’s Mindset, I circle back to one of the opening sections and reread the words “We need to prepare kids for jobs that don’t exist”—a theme I’ve been exploring for many years, most recently with my colleague Jonathon Nalder at Future-U. I think about how this course is preparing me for actions I hadn’t even thought would exist for me as a result of becoming part of the #IMMOOC community. And I hope that if you have the time and inclination to do so, you, too, will create training-teaching-learning-doing opportunities you might not yet know exist—by reading the book and joining whatever part of the #IMMOOC community you can find as you read these words.

N.B. — This is the third in a series of posts inspired by Season 3 of #IMMOOC.


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