ALA 2015 Midwinter Meeting: Radical Meeting, Learning, and Collaboration

February 5, 2015

You didn’t have to be in Chicago from Friday, January 30 to Tuesday, February 3 to avoid being left behind. American Library Association (ALA) staff, members, and presenters, during the Association’s 2015 Midwinter Meeting, displayed an amazing, noteworthy commitment to bringing colleagues together regardless of geographic, economic, and temporal barriers—and, in the process, provided an example every trainer-teacher-learner can benefit from exploring.

alamw15--LogoAssociation staff began the process, in the days before the conference began, by reaching out to members with a set of tips on how to be part of the conference whether onsite or offsite; they also carried the popular ALA Youth Media Awards ceremony to offsite members through a live webcast of the event. This is clearly not an association that cares only for those paying registration fees and booking rooms in conference hotels.

Onsite individual Association members helped augment these efforts connecting offsite colleagues to the conference in a variety of ways, including the use of a Google Hangout and an extremely active Twitter feed that fostered plenty of back and forth. The Hangout, designed to serve as an episode of Maurice Coleman’s T is for Training podcast series for those involved in training-teaching-learning within libraries, was a successful experiment in creating a gathering that, through the discussion of “bringing offsite colleagues into the room,” engaged colleagues in the moment and produced a 30-minute archived recording demonstrating how Hangouts work (and, in their weaker moments, don’t work) to extend live conversations beyond the barriers of physical rooms and to further extend them beyond their initial synchronous interactions. And the multi-day #alamw15 flow of tweets from onsite and offsite Association members was so heavy during the ALA Youth Media Awards ceremony Monday morning (February 2) that it completely overwhelmed the feed from the social media tool (Twubs) I was using to monitor the exchanges; new tweets appeared to pop up at one-second intervals, and a notification at the top of the Twubs page confirmed, at one point, that more than 480 tweets were waiting to move from a queue into the actual Twubs feed I was observing on my mobile device—which means the feed was, at that point, a full eight minutes behind what all of us were producing. The fast, steady pulse of tweets flowing into the feed made me feel as if I were watching a heart monitor somehow attached to an Olympic athlete engaged in a sprint.

Lankes--Radical_Guide_to_New_LibrarianshipIt seemed that the ALA community’s commitment to inclusivity never faltered. When Atlas of New Librarianship author R. David Lankes began setting up for his hour-long “Radical Conversations on New Librarianship” session Monday morning, for example, he obviously was fully immersed in extending the conversation (and the size of his room) through the same efforts others had pursued. Using Adobe Connect to reach out to offsite participants and using a projector to display the chat feed so those of us inside the physical space at McCormick Place in Chicago could see what our offsite colleagues were saying, Lankes made it possible for us to at least be aware of both sides (onsite and offsite) of an ongoing, intriguing conversation about how librarianship is continuing to evolve to the benefit of all whom it serves. It was clear—as was the case with that Google Hangout Sunday afternoon—that the conversation would continue after the formal session ended: several entry portals to the conversation remain on Lankes’ blog, and the book that will come out of those conversations is sure to inspire additional exchanges long after the ALA 2015 Midwinter Meeting begins fading in our memories.

ALA_LogoAnother extended no-one-left-behind conversation that was easy to join during the conference was the Association’s current efforts to update its strategic plan. We often hear, from ALA staff, that “the conversation starts here” at the Midwinter Meeting and the Annual (summer) Conference, but the current strategic planning process shows the conversations are also continuous—beginning before we arrive onsite, continuing (rather than starting) while we are face to face, and extending far beyond the few days we have together during those meetings and conferences. Three town hall meetings had been held online from November through December 2014, and archived recordings remain available for those who don’t want to be left behind; several 90-minute onsite “kitchen table conversation” sessions facilitated by Association members during the 2015 Midwinter Conference were open to anyone interested in helping shape the strategic planning process and, by extension, the near-term future of the Association itself. Conversations are scheduled to continue as the planning process proceeds, and anyone paying attention knows that this is yet another example of an association keenly aware of a foundational tenet: without membership engagement, there is no real association in any sense of that word.

Those of us involved in training-teaching-learning—and nearly everyone in libraries falls into that category at some time during day-to-day library work—are far from unfamiliar with what was on display at the Midwinter Conference. The nurturing of community that took place there (as well as before and after the event) is what we strive to nurture as we develop and maintain the valuable communities of learning that provide meaningful experiences for those we serve. It’s what connects conferences. Workshops. Webinars. Courses. And every other learning opportunity part of our overall dynamic learning landscape. And I, for one, am glad to be part of associations that do more than understand that idea—they transform the concept from idea to reality in ways that make a difference to everyone they/we touch.


ALA 2015 Midwinter Meeting: Bringing Offsite Colleagues Into the Room

February 1, 2015

With informal help and encouragement from our staff colleagues in the American Library Association (ALA), several of us successfully managed, this afternoon, to reduce the number of people “left behind” during the current ALA 2015 Midwinter Meeting being held here in Chicago. And, in the process, we produced a learning object designed to help members of ALA and other associations achieve similarly rewarding results.

ala_leftbehind“ALALeftBehind” has been a bittersweet movement for quite a while now: those unable to be onsite for the Midwinter Meeting held early each year and the Annual Conference held early each summer contact onsite Association members via Twitter, Facebook, and other social media platforms for news about what is happening onsite. They also, via the #ALALeftBehind hashtag, comment on how much they wish they could be part of the onsite action.

This was the year we reduced the onsite-online gap a bit more. Largely thanks to the efforts of ALA staff, those who could not attend the conference received tips about resources that could help connect them to onsite activities and colleagues. That commitment to offsite members as well as to the onsite members who could afford the time and cost of traveling to Chicago inspired at least a few of us onsite to seek ways to support that effort and find ways to further draw our offsite colleagues into the onsite rooms.

ALAMW15--LogoAs we were meeting (during the first day of the conference) in the Midwinter Meeting Networking Uncommons—a wonderful space meant to facilitate unplanned encounters and conversations at a significant level—a few of us were expressing the same sort of comments expressed by those left behind: sadness that familiar faces weren’t present for Midwinter 2015 conversations. One person who is particularly important to us is our training-teaching-learning colleague Maurice Coleman, who brings us together online through his biweekly T is for Training conversations/podcasts and has been making audio-recordings of live face-to-face T is for Training sessions at ALA Midwinter Meetings and Annual Conferences for the past few years. Without Maurice onsite, we realized we would miss our semi-annual face-to-face session—until we decided that if we couldn’t bring Maurice and “T” into the Uncommons and the rest of the conference, we would bring the Uncommons and the conference to Maurice.

We were lucky enough to be sitting with Jenny Levine, the ALA staff member who remains the driving force behind the Uncommons (and much more), as our plan began to develop; she quickly confirmed a reservation for the final 30-minute slot remaining for formal use of the Uncommons during the 2015 Midwinter Meeting. We then contacted Maurice and a few other T is for Training colleagues who were offsite to see whether they wanted to participate in a unique T is for Training session via a Google Hangout rather than the usual audio-only format we use through TalkShoe.

There was a conscious decision that we weren’t going to make the Hangout appear too well-rehearsed, and we also agreed that we would rely on our improvisational skills to address any unexpected problems that came up during the session. Having experimented with blended onsite-online conference attendance via Twitter and blended learning opportunities via Google Hangouts, I saw this as an opportunity to pull a session together with minimal planning, preparation, and rehearsal so that #alaleftbehind colleagues would see how easily similar gatherings could be arranged while also seeing what can go wrong with this sort of impromptu erasing of the Left Behind brand.

Virtual Maurice Coleman before he joined the live Hangout

Virtual Maurice Coleman before he joined the live Hangout

That’s exactly how it played out during the live session earlier this afternoon. The opening segment with guest host Kate Kosturski, T is for Training colleague Jules Shore, and me in the Networking Uncommons began right on time and featured a decent quality of audio and video. Our first (not-unexpected) glitch occurred when Maurice was unable to join the Hangout in its recorded version, so came in through a virtual back door: my tablet. Figuring that low-quality Maurice was better than no Maurice, I took the only action I could imagine taking: I held the tablet up to the webcam and hoped for the best. Watching the archived recording shows that it was a gamble that paid off: the audio and video feed captured from the tablet was even better in the recording than it was for those of us in the Uncommons—which doesn’t mean it was great (far from it), but as a spur-of-the-moment solution, it worked. Better yet, it added the sort of levity to the session that is such a valuable and valued part of all T is for Training sessions.

The experiment gained momentum about12 minutes into the session with Jill Hurst-Wahl, another key part of the T is for Training community, was able to join the Hangout from her home. After a moment or two of trouble-shooting, she was completely integrated into the exchange and the conversation resumed where it had stopped when Maurice first came in via the tablet.

Our moment of success came just after the halfway point, when Maurice was able to switch from the tablet feed to the version visible in the archived recording. And, for the remainder of the program, we once again showed how a conference room can quickly expand from being a small onsite space to a space that extend across entire states.

It could have been better; we should have been able to include other participants via the chat function in Google Hangouts. But as an example of how low-cost, high-impact technology can help us redefine our meeting and our learning spaces and how it can further reduce the size of our Left Behind groups, it offers an effective case study. And it will continue reducing that Left Behind group person by person as more people view the recording and use it to create their own no-longer-left-behind experiences.


ALA 2015 Midwinter Meeting: Learning How to Make a Meeting

February 1, 2015

When as association like the American Library Association (ALA) sets out to empower its members by fostering collaboration, magic happens, as a few of us saw again yesterday while attending an open discussion about online learning in libraries at the ALA 2015 Midwinter Meeting here in Chicago.

ALAMW15--LogoArriving early for a 90-minute session, seven of us who had not previously met engaged in brief, informal conversation for several minutes while waiting for the session facilitator to arrive. And when it became clear that the facilitator was not going to arrive, we quickly decided we weren’t going to take the typical tact of assuming we should leave because the session had been cancelled. ALA, after all, does many things very, very well—including creating opportunities where members interact informally, help shape the conversations we want to join, and extend conversations across onsite and online platforms to be sure no interested member is left behind.

Because most of the members in that room are involved in training-teaching-learning endeavors in university libraries, we’re familiar with how to design and facilitate effective learning opportunities, so we quickly agreed to start by introducing ourselves and the work we do. We then agreed that we wanted a couple of  clear-cut learning objectives: an exchange of ideas about the current state of online learning in libraries, and the possibility of initiating a conversation that would continue long after that initial 90-minute session came to an end. So we exchanged business cards, took a few minutes to describe what we hoped to learn from each other during our time together, and even, thanks to one participant’s action, created an online document to capture highlights from the conversation in the hope that the document would quickly evolve into an ongoing “learning space” where we could continue to learn with and from each other.

One of the most striking elements of this entire meeting created on the fly was how it reflected so much of what is happening in training-teaching-learning today: a recognition that learners gain by shaping their own learning experiences—as we did during those 90 minutes of conversation. And that collaborative or connected learning is most effective when there is no one dominant voice in a learning situation. If everyone contributes, everyone gains—which is what ALA so effectively nurtures by bringing colleagues together in ways that combine formal and informal learning while connecting onsite and offsite colleagues in engaging ways.

Community_College_Research_Center_LogoAs we created our own meeting/discussion within the overall Midwinter Meeting context, we found immediate payoffs. In sharing observations about what is happening among undergraduates engaged in online learning, we learned that the University of Arizona University Libraries has an open source program called Guide on the Side and that is has been successful enough to be adopted by others. We explored the challenge so many of us face in trying to define and support digital literacy and shared links to resources including Doug Belshaw’s online Ph.D. thesis on digital literacy: What Is Digital Literacy? A Pragmatic Investigation. We briefly explored the challenges of working with learners in online environments when those learners have been inadequately prepared to thrive in online learning environments, and heard a bit about the first-rate report Adaptability to Online Learning: Differences Across Types of Students and Academic Subject Areas, by Di Xu and Shanna Smith Jaggars, published through the Community College Research Center, Teachers College, at Columbia University.

Moving on to the topic of Open Educational Resources (OERs) in learning, we heard a colleague summarize what she had learned earlier in the day while attending an Association of College and Research Libraries (ACRL) OER session here at the Midwinter Meeting. OERs, she noted, are offering great benefits for international distance learners—including access to OERs in a timely fashion instead of making those learners wait weeks for standard printed textbooks to arrive via mail. We learned that Rice University is doing great work with OER textbooks through its OpenStax College and that more libraries are beginning to work in this area—actually appointing “OER librarians.” We heard about colleagues who are first-rate resources for us on the topic of OERs, e.g., Nicole Allen, Director of Open Education for SPARC (the Scholarly Publishing and Academic Resources Coalition); David Wiley, Associate Professor of Instructional Psychology and Technology at Brigham Young University; and Steven Bell, Associate University Librarian Temple University, through his work on open textbooks.

We heard numerous examples of how colleagues are engaging learners by creating and embedding personal videos in online courses, facilitating online forums that include audio feedback to learners, and using Twitter, Facebook, and Google Hangouts for online office hours and other learning opportunities that are showing online learning can be every bit as personal and engaging as face-to-face learning can be.

A frequently-used tagline used by ALA to describe its conferences and large-scale meetings is “the conversation begins here.” Conversations certainly began in that small conference room yesterday afternoon, and may well continue through extended interactions in virtual “learning spaces” including live tweet chats, development of that shared online document, and even blog articles along the lines of this one. They key is that we are responsible for fostering our own learning, creating our own meetings, and taking full advantage of the learning opportunities that continue to come our way through the simple act of association.


NMC and ALA: Black Swans, Conversations, and Collaboration

January 29, 2015

We’ve known, for a long time, that having key players in the room is an essential part of fostering achievements in training-teaching-learning and many other endeavors. What wasn’t as obvious until recently is that drawing those essential colleagues into the room is becoming increasingly simple by redefining what the room actually is.

ALAMW15--LogoAttending the New Media Consortium (NMC) Horizon Project retreat—“The Black Swan Ball”—in Austin, Texas a couple of weeks ago provided a fabulous reminder of how our concepts of meeting spaces are changing. Arriving in Chicago yesterday for the American Library Association (ALA) 2015 Midwinter Meeting is supplying another dynamic example of this development. And other ongoing personal experiments in creating a virtual presence within onsite meetings convince me that we’re seeing a major shift in how our changing concepts of meeting spaces, learning spaces, participation, and collaboration are working to our advantage.

While drawing an offsite colleague into onsite meetings as a co-presenter via Google Hangouts over the past couple of years, I have asked onsite meeting participants to describe how big our meeting spaces are. It quickly becomes obvious to everyone that our videoconferencing capabilities have improved to the point where those offsite participants feel as if they are physically present with us—and we with them—so the room is no longer defined by the immediate four walls that surround us—it extends over the hundreds (or thousands) of miles that would separate us if our technology didn’t create a visceral, virtual presence for all involved.

Our NMC colleagues at the Black Swan Ball—an event inspired by Nassim Nicholas Taleb’s book The Black Swan: The Impact of the Highly Improbable and designed to help us develop the skills needed to adapt when what seemed improbably quickly becomes commonplace—were exemplary in creating a meeting space that transcended physical walls. Even though we were all in the same conference center room for much of the discussion, we were also using virtual spaces created online by NMC staff so we could create, in the moment, learning objects that would carry the discussion out of the room so the explorations would not end when the conference did. And, by the simple act of tweeting observations while those discussions were underway, we found the discussions spreading far beyond the conference center premises even while invited participants were still onsite.

Our ALA colleagues are taking this expansion-of-the-room concept further than what I have seen most organizations attempt. Acknowledging that there is frequently a conference backchannel conversation nurtured by those who consider themselves “left behind” by their inability to be onsite (united via the hashtag #ALALeftBehind), conference representatives have already encouraged the “left behind” crowd to expand the size of the room and join the conversation via LinkedIn, Twitter, Facebook, and pages on the Association’s website:

“You can get a flavor of the event and insights by following American Libraries coverage at http://www.americanlibrariesmagazine.org/alamw15 and the show daily, Cognotes, at http://alamw15.ala.org/cognotes.

“You can also

“And looking ahead–for information about the 2015 ALA Annual Conference & Exhibition June 25-30, and to find resources to help you make your case for attending, visit http://alaannual.org.”

NMC_Black_Swan_LogoThis is a magnificent example of how a commitment to inclusivity and a bit of advance planning can create opportunities for extended conversations; greater levels of engagement among members of an association, a community of learning, a community of practice, or any other collaborative body; and an awareness of how existing tools and resources can create possibilities where barriers once existed. If each of us at the Midwinter Meeting (or any other onsite convocation) contributes to the effort to draw our offsite colleagues into the onsite conversations, and our offsite colleagues reciprocate by contributing via the channels available to them, we will have taken another positive, productive step toward expanding the size of our room and fostering the levels of collaboration that produce results beyond anything we previously imagined.


ALA Annual Conference 2014: Stan Lee, Comic Relief, and Training-Teaching-Learning  

July 1, 2014

Before Spiderman, the Fantastic Four, Thor, Hulk, and all the others, there was “VD? Not Me,” Stan Lee (chairman emeritus of Marvel Enterprises, Inc., writer, and former instructional designer for the U.S. military) said during his keynote address American Library Association (ALA) 2014 Annual Conference here in Las Vegas.

“I had a funny career in the army,” he explained as he retold a story documented elsewhere. “Just before being shipped off [during the second world], I was taken into the training division in Long Island to write training manuals and films for the troops.”

ALA2014--LogoThe challenge, he recalled, was to create materials “in clear language” so that the time required for training could be decreased. He and his colleagues, for example, prepared materials teaching soldiers how to disassemble and reassemble guns: “We were able to increase the speed of the training by about 30%…I never told you, but I practically won the war [single-handedly]… Everybody knew how a gun works because of me!” he said with the obvious sense of hyperbole that made his presentation so engaging.

And then there was “VD? Not me!” Responding to the need for training on how to avoid or recover from sexually-transmitted diseases, Lee and others worked on training films and campaigns to attract soldiers to prophylactic stations where they could be treated, and one of the posters, he recalled, used that “VD? Not me” slogan to foster more awareness of resources available. A comic character he created was part of the overall training in what appears to have been a very early use of gamification in training: learners followed the comic character from one place to another in the training materials by answering questions correctly.

For those of us who grew up reading the stories that Lee and others cranked out with amazing regularity, watching Lee in action here in Las Vegas was a wonderful combination of hearing the recollections of someone who did much to entertain us while encouraging our reading habits and, at the same time, making us aware of how much we could learn from him as a fellow teacher-trainer-learner-presenter.

His awareness and mastery of how to address and draw members of his audience into what he was doing was obvious from the moment he walked up to the microphone and looked out at all of us in that huge, packed conference-center ballroom: “I was asked to talk to you about reading,” he began. “That would be like going to a banker’s conference to talk about money. What the hell can I tell you?”

Stan_Lee

Stan Lee

Then, as if having second thoughts and wanting to live up to his obligation to address the assigned topic, he relented by giving the topic all of four words: “Reading is very good.” But not quite done with that mock revelation, he added one more thought: “…and you can quote me!”

There was plenty more said about the relevancy of comic books to reading, the importance of creating individual characters—the heroes and the villains—to draw readers into the narratives so many of us loved and continue to love; and how people at parties used to turn and flee when they learned he wrote comics, but now would rather talk to him at a party than be caught talking to the president of the United States.

But what was most striking to me was the example he set for all of us as trainer-teacher-learners. Regardless of how serious he allowed himself to become in responding to questions during the presentation, he routinely and continually peppered his comments with amusing asides and the sort of self-effacing comments that made us feel as if we were insiders—partners rather than observers in the presentation. And those of us who gave in to the invitation to laugh with him while also remaining aware of what he was doing to keep us engaged walked away not only with cherished memories of spending a bit of our conference time with a wonderful trainer-teacher-learner-presenter, but stronger for the reminders of what it means to incorporate engaging narrative into the presentation and learning process.


ALA Annual Conference 2014: Ernie DiMattia and Learning Moments That Change Our Lives  

June 28, 2014

Conference attendance, whether onsite or online, can be transformative. The planned and unplanned encounters with colleagues, the vendors with whom we work, the authors we adore (or are going to adore after encountering them and the work they produce), touch and change us in ways that sometimes are immediately evident and at other times require the passage of time to geminate and bear fruit.

ALA2014--LogoWe seek, come across, and learn from people whose work we have avidly followed in print or online, and sometimes are stunned to find that they just as avidly following and learning from ours. We have unexpected, intensively personal conversations in spaces like the American Library Association (ALA) Annual Conference Networking Uncommons and, in the process, deepen relationships with people we might otherwise not have come to know. We learn how much more challenging and rewarding the conference-as-learning-experience can be when we learn how to blend our onsite and online participation via the conference backchannel.

Relishing the collaborations that produce significant results through our volunteer service on committees or through participation in efforts like ALA Membership Development’s Ambassador program is just another part of mining conference opportunities for all they are worth; they help us understand how welcoming and supportive the ALA community can be—and is.

And even though the size and scope of the ALA Annual Conference has us sharing space with more than 20,000 colleagues, it’s amazingly easy to find the individual members of our community we want to find—and equally stunning to realize how much the absence of even one cherished colleague can affect us.

I had known that Ernie DiMattia, the chair of the ALA Publishing Committee, would not be with us here in Las Vegas this morning for our semiannual onsite meeting. All of us on the committee had been notified earlier this week that he was dealing with “ongoing health issues.” But I had had no idea, before arriving at the meeting, that he had been in the final stages of a long-time battle with cancer and that he had passed away last night.

Ernie_DiMattiaThere was a moment of silence as we all, in our own individual ways, struggled to absorb the news that this gentle, literate, vibrant light in the ALA community had been extinguished. And while I can’t speak to what others were thinking, I found myself reliving the moment, a couple of years ago, when Ernie approached me during an orientation session we were both attending, asked me how I was doing, was insightful enough to ask a thought-provoking question that significantly changed my perceptions about what all of us were learning to do in that session, and, as a result, sent me down a very productive year-long path as chair of an ALA advisory committee that completely changed the way it did its work.

Ernie’s simple question at the moment I was about to become a committee chair: “Who will you be serving as a committee chair?” And the obvious answer—ALA 2012-2013 President Maureen Sullivan while working with (rather than for) ALA staff—inspired a series of interconnected partnerships that was rewarding for all of us and the larger ALA community we served.

When my year-long term came to an end and I was lucky enough to be accepted onto the Publishing Committee with Ernie as chair, I continued to learn from the inclusive, collaborative approach he took to our work. I appreciated the fact that he went out of his way to stop and chat whenever our paths crossed in those wonderfully expansive conference hallways. I admired the way he fostered productive partnerships with our ALA staff colleagues to help craft a forward-looking strategic plan that will continue to make ALA Publishing an essential part of the ALA community’s operations.

I wish I could say that I knew Ernie better. I wish I could say we had numerous lovely and inspiring conversations, but they were far too few. And as I walked those Ernie-less halls today, I knew they would never again feel quite so vital as they were through Ernie’s presence. But I also sensed that they would remain important, comforting, and essential to all I do as long as I continue acting upon and sharing all I learned from Ernie’s unofficial and very informal mentoring.


From ASTD to ATD: Naming Opportunities

May 9, 2014

Being virtually present earlier this week at the formal announcement that the American Society for Training & Development (ASTD) is immediately beginning a year-long process of transforming itself into the Association for Talent Development (ATD) provided, in many ways, a stunningly positive view of how a well-managed branding campaign rolls out.

ASTD_to_ATDAssociation managers including President and CEO Tony Bingham used the presence of approximately 9,000 association members at the 2014 International Conference & Exposition (ICE) to build excitement throughout the day with notifications that were also disseminated on the conference backchannel feed. He and his colleagues, furthermore, also took the much-appreciated step of arranging for the announcement to be available via live online streaming for those of us who could not be at the conference. Joining the backchannel discussion via Twitter as I watched and listened to the announcement online gave me the sense that I was there, with colleagues, sharing and reacting to the changing of the name. The backchannel exchanges gave the impression that initial reaction was fairly positive, although—not surprisingly—there were also questions and concerns expressed onsite and online during and after a brief question-and-answer period; many colleagues were acknowledging and applauding the direction the name-change implied; onsite vendors with space in the exhibits hall posted congratulations; and Chief Learning Officer was quickly among the first to spread the news throughout the industry it serves.

Even more interesting as an example of how to take advantage of the opportunities inherent in renaming a dynamic 70-year-old membership organization with an international clientele was what conference attendees saw upon returning to the conference site the following morning:all conference signage had been changed overnight to reflect the change of name; viewing even a few of the numerous photographs posted online via Twitter suggested the magnitude of planning and execution that went into making the transition real and immediate. And the online transformation was equally obvious: the ASTD website had a new graphic displaying the old and new logos side-by-side; chapter leaders had immediate access to new individual chapter logos so they could begin using them as soon as they are ready to do their part in making the year-long transition successful; and the transition webpage had plenty of background material for those curious about the process and the repercussions.

So the obvious next step was for ATD members themselves to absorb and further respond to all the change implies—both in terms of opportunities accepted and opportunities missed. For anyone interested in how managers and members in any association interact or don’t interact, reading Tricia Ransom’s online open letter to Tony and the organization’s board of directors is instructive. She includes a confirmation that she likes the new logo and that she is more positive than negative about the new name. But at the heart of her letter is a concise summary of why she feels left out of a decision in which she very much wanted—and felt entitled—to be included: “You said that you’ve spoken with countless CEOs and other leaders who recognize our efforts and how important our field is. You highlighted three executives, Senior Vice Presidents and higher, to tout the change. You emphasized the fact that you kept this change a secret for 2.5 years. Listen now to the voices of the tens of thousands of us who will never be an executive. Listen to the vast majority of the organization you lead. Listen to the people you are supposed to serve. We wanted to take this journey of change with you. You denied us. Why? We wanted to share our ideas, thoughts and suggestions about how we can grow. You denied us. Why? We have opinions to share with you. You never asked us. Why?…You don’t have to implement our choices, but at least ask.”

ALA_LogoReading Tricia’s note made me once again compare and contrast two membership organizations which I adore and which I consistently strongly support—ATD and the American Library Association (ALA)—because they have a lot in common. Both are large, well-run organizations with members in many countries. Both have a long history rich both in tradition and innovation to serve their members’ needs. Both work with people playing a strong role in training-teaching-learning. Both fulfill an impressive educational role by producing books, magazines, webinars, and other resources including first-rate conferences to support their members’ lifelong efforts to professionally serve their constituents. And both offer opportunities for volunteer engagement.

What is consistently different about the two, however—and what I believe is a core element of what Tricia is expressing—is that ASTD has, at least in the years I’ve been involved, tended to make huge decisions that leave members (correctly or incorrectly) with the impression that they were not part of the decision-making process. I repeatedly hear trusted and cherished ASTD colleagues express the theory that there are two ASTDs: one run by association managers rather than practitioners (which unfairly ignores how much Tony has done to consistently serve as a thought leader in our industry and how inspiring he is as a public speaker) and a second comprised of the practitioners themselves. Exploring this with an ALA staff member a few years ago, I was surprised by an insightful question he asked: how many volunteer opportunities does ASTD offer in comparison to what ALA offers? And my answer was “significantly fewer.” One of ASTD’s strengths is the streamlined nature of the organization; it doesn’t have the absolutely labyrinthine structure of committees, divisions, and round tables that sometimes absolutely drive ALA members to distraction. But, as my ALA colleague noted, it also doesn’t have the thousands of volunteer opportunities that come with the large number of committees, divisions, and round tables. We simply can’t be members of ALA without knowing that there are abundant opportunities to engage and participate in the decision-making process in ways that are custom-made for our numerous and varied roles in that industry.

Moving from Tricia’s open letter to a blog post by Clark Quinn, I found a wonderful exploration of a second theme consistent among those who are—at least initially—less than enamored of the new name for the organization: “To me, Talent Development is focused only on developing people instead of facilitating overall organization performance. And I think that’s falling short of the opportunity, and the need. Don’t get me wrong, I laud that ASTD made a change, and I think Talent Development is a good thing. Yet I think that our role can and should be more. I wish they’d thought a little broader, and covered all of the potential contribution[s].”

What Clark notes is something with which many of us in ATD and ALA—managers and members alike—struggle: finding terminology that accurately, concisely, and inspirationally captures all of what we do; I believe, because of the breadth, scope, and depth of our contributions to the communities we serve, that it’s ultimately a fruitless endeavor that will never produce a completely satisfying result. My own less-than-adequate term in the ASTD/ATD context for the past several years has been “training-teaching-learning” since I believe those are three core elements I consistently observe in the colleagues I most respect. But what Clark’s note suggests is that there is still a hole, and he concludes with this observation: “I just wonder who’s going to fill the gaps.”

To myself, to Clark, and to all my colleagues who are wonderful enough to passionately engage in and contribute to the work of our associations, I suggest that it is all of us who are going to fill the gaps. And not just by spending time trying to find the perfect name; ASTD was a far-from-perfect name, but somehow inspired results that contributed magnificently to the communities we serve. But by continuing to do what we do best: facilitating learning opportunities that serve the numerous workplace and lifelong learning/professional development/talent development needs of the individuals, organizations, and communities who rely on us to help “create a world that works better.”

N.B.: Additional thoughts on the change have been posted by ASTD staff, Tony Bingham, Jay Cross,  David Kelly, Alan Montague Marc Rosenberg, and others.


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