Library Advocacy Stories: Michael Lambert (Part 2 of 2)

This is the second part of a two-part interview conducted with Michael Lambert, City Librarian, San Francisco Public Library. It was originally published on the California Library Association website as part of the work I’m doing as Library Advocacy Training Project Manager for the Association.

Q:  What key issues do you believe need to be addressed in training sessions for California library staff—at all levels—interested in becoming strong advocates for libraries and the communities they serve?

Michael Lambert

A:  The basics

• What is library advocacy? Why is it important?
• What is the difference between advocacy and lobbying?
• Political activities—Do’s and Don’ts
• The Power of Storytelling and gathering stories to tell your library’s story about impact, outcomes
  • Less about utilization data—more about how libraries make a transformational impact on people’s lives
    • An example: Jamie LaRue, former library director [Douglas County Libraries, Colorado], gave a great advocacy training for NCLA [North Carolina Library Advocacy] a decade ago that got to this point (https://nclibraryadvocacy.org/about-us/jamie-larue/)

Importance of building a strong partnership with your local library support group; San Francisco has a model public/private partnership within our municipal government that has been highlighted by our Office of the Controller.

• Requires investment of staffing capacity and time, but it’s worth it
• Regular meetings, attend Board meetings, invite participation in Library Commission meetings, special events
• Formal MOU

Q:  What formats do you believe work best for advocacy training for California library staff at all levels?

A:  The California Library Association has some excellent sessions at our annual conference and offers opportunities for staff to be inspired and engaged. Beyond CLA Annual, I think the current environment has demonstrated the utility and accessibility of the virtual environment, making it easier for a broader cross section of our library workers to participate and learn and grow. EveryLibrary’s ongoing newsletters and training offerings are excellent.

California Public Library Advocates have done a great job hosting regional advocacy training opportunities for members of library boards and commissions, Friends, Foundations as well as other library supporters and advocates.

Q:  What are we not currently doing that we should be doing to support library staff interested in becoming strong advocates for libraries and the communities they serve?

A:  As a library administrator, fulfilling our mission with excellent service delivery is the top priority. There are many strategic priorities that go into library operations, and San Francisco Public Library has an ongoing commitment to organizational excellence. Employee engagement and organizational development are key focus areas within our Racial Equity Action Plan, but I think there is an opportunity to tap into the latent community organizing ability of our staff to learn how to become even stronger advocates for libraries and the communities we serve. Ultimately, if we are able to provide more opportunities for growth and professional development on this front, we’ll be more successful in advancing racial equity and social justice.

Q:  You’re very active in a variety of social media platforms. What—if any—role do you see social media playing in your advocacy efforts?

A:  At the most basic level, telling the library’s story and sharing factual information about library programs and services.

On a personal level, I leverage social media to foster stronger connections with elected officials and community leaders. I recommend library directors engage with their local political leaders in every way possible, including social media; follow them and like their posts and/or comment to have a conversation. This is a great way to stay in tune with local priorities and the pulse of the community. You can invite them to your library events and subsequently post photos to give them a shout-out for their support.

Q: Your Facebook account offers a wonderful balance of posts that relate to work and posts and relate to your personal life. Any tips to advocates on how to maintain that sort of balance without veering into posts/topics that can come back to haunt them?

A:  Good question! One guiding principle I try to remember is: “would I want to see this post on the front page of the SF Chronicle?” My social media presence includes personal accounts on Facebook, Instagram, Twitter and LinkedIn. I enjoy promoting and sharing the incredible work my SFPL staff are doing, and it’s easy to share such posts. My social media presence also comes in handy for recruitment and making folks aware of job opportunities within the City and County of San Francisco. It’s not uncommon for me to post my fellow department heads’ recruitments on LinkedIn to demonstrate my support for them and our City and County family. Overall I’d say my feed is similar to many other people with posts about my kid, what I’m eating, what I’m doing, etc.

Q:  Drawing upon your extensive experience as an advocate for libraries, what would you suggest individuals can do to effectively serve as advocates for libraries throughout California?

A:  Pay your dues—support your professional association—California Library Association; American Library Association

Attend CLA, get involved.

Support EveryLibrary—the only political action committee devoted to libraries

• Read their books, e.g., Before the Ballot
• Follow them on social media [Facebook and Twitter]
• Taken advantage of their training
• Support them financially if you can

Volunteer your time to local library initiatives

Support your local Friends of organization

It’s pretty basic—we need to support library advocacy with our treasure or time or both.

N.B. — Paul’s work as a consultant/project manager with the California Library Association is part of a grant-funded project to develop and coordinate a statewide political advocacy training program for library workers and supporters throughout California.

Library Advocacy Stories: Michael Lambert (Part 1 of 2)

This is the first part of a two-part interview conducted with Michael Lambert, City Librarian, San Francisco Public Library. It was originally published on the California Library Association website as part of the work I’m doing as Library Advocacy Training Project Manager for the Association.

Q:  Let’s start with your own experience as a library advocate. What first drew you into efforts to advocate on behalf of libraries?

Michael Lambert

A:  My experience as a library advocate has been influenced by my tenure with my hometown Richland Library in Columbia, South Carolina. They have a top-notch public library system and I have observed their library leadership working effectively with their Friends group over the years. From the very beginning of my career, I was able to see firsthand how their former library director was able to secure strong support for their library with robust grassroots advocacy from the community, including having a strong community showing at budget hearings, telling powerful stories, offering heart-warming testimonials, effective PR campaigns, etc. I’ve carried forward these observations and learnings throughout my career.

More recently during my tenure with SFPL, I was invited by then CLA President Misty Jones to serve on the Advocacy & Legislative Committee. This was a great experience and helped me understand how our state association organizes and advances a set of legislative priorities each year.

Q:  Can you tell a story showing how Richland Library leadership worked effectively with their Friends group?

A:  It’s been over 15 years since I briefly returned to Richland Library for a stint as Development Officer. In that role, I served as their liaison to the Friends. I can vividly recall the Friends packing their County Council’s budget hearing for the Library in 2006, netting a substantial increase in their budget for the following year. The Friends of the Richland Library delivered a master class that year in having library advocates prepared to offer powerful stories to demonstrate the impact of public library services on their community. Furthermore, their Friends group is essentially the “farm team” for their Library Board, which does a great job cultivating strong relationships with their County Council as well.

Q:  What was one essential lesson learned, from your time on the Advocacy & Legislative Committee, that you would share with others interested in advocacy?

A:  The essential lesson I learned from my time on the Advocacy & Legislative Committee is that it’s critical for library workers and library leaders to be engaged and active in getting involved to advance the legislative agenda. I observed strong leadership from Misty Jones and her successor as the Chair of the Advocacy & Legislative Committee, Sara Jones, to help develop legislative priorities that the California Library Association could support with the Dillons [Michael Dillon and Christina Dillon-DiCaro] and the State Librarian’s support in Sacramento. This work is critical for providing library advocates up and down the state with a set of tangible priorities that can be leveraged for discussions with lawmakers.

Q:  What have your own advocacy mentors done to encourage and inspire you?

A:  My inspiration and encouragement come from community. As a library director, I feel an enormous sense of responsibility to be a good steward of the community’s resources. I am continually heartened by the stories and testimonials I hear from members of the public about the transformational impact of our services. Just this morning I received the following email from a parent:

Diane Ferlatte

I wanted to express my appreciation for the wonderful Diane Ferlatte recently. My daughter is 16 and I am homeschooling her. We’ve studied slave narratives and their role in abolition, the flourishing of writers that came after emancipation with an emphasis on the Harlem Renaissance, and African American folktales. Every Friday is poetry Friday, during which we have studied written poems as well as spoken word. I write all this to say that the opportunity to hear Diane Ferlatte as part of More Than a Month by SFPL fit right in.

Ms. Ferlatte was wonderful. We analyzed the stories she chose to share and discussed the history of African American storytelling in the US. As African Americans, it was a pleasure to be able to listen to the virtual event and to see so many people enjoying with us. As a parent, it’s always helpful when I can incorporate different pieces into our homeschooling.

So, thank you for this. And please let Ms. Ferlatte (and her musical partner) know how much we enjoyed her performance!

This is just one example of how library services delight and enrich the lives of our patrons. Similarly, I hear from staff about how they are innovating and delivering much needed services to the most vulnerable members of our community. We are extremely fortunate in San Francisco to have robust support from the Mayor, the Board of Supervisors, our Library Commission, the Friends and Foundation of the San Francisco Public Library, our labor partners, our beloved library patrons, and our amazing library staff.

Some people who I admire—my predecessor, Luis Herrera, and his predecessor, Susan Hildreth—what they were able to accomplish in San Francisco with the Friends & Foundation of SFPL has been transformational for the residents of San Francisco.

Q:  What tips would you offer to other advocates interested in building positive relationships similar to what you have described the Mayor, Board of Supervisors members, Library Commissioners, and others?

A:  Building positive relationships with stakeholders at every level of the library ecosystem is critical to successful advocacy for libraries. Individuals who volunteer in your literacy programs often become library supporters and donors. Teen volunteers often develop an interest in library work and seek entry level positions to start a career in libraries. Members of Friends groups often have connections to municipal government that can spark important conversations regarding library funding and support for capital projects. Library leaders can help their cause by building strong relationships with the legislative aides and staff in the offices of elected officials. Extending one’s support to individuals up and down the library ecosystem chain can generate enormous goodwill that one day could net tremendous returns on that initial investment of a positive engagement.

Q:  Can you tell a story about a memorable/transformative experience you’ve had as an advocate for libraries and members of the communities they serve?

A:  I worked for the Charlotte Mecklenburg Library in North Carolina from 2006-2011, and was employed there during the great economic recession. The Charlotte Mecklenburg Library suffered a 35% budget cut that led to the layoffs of half the workforce and permanent closure of four branches. I led an effort to recruit and mobilize volunteers and harness the incredible outpouring of community support to restore operating hours and services. Over the course of 2-3 years, I witnessed how strong grassroots support from residents, volunteers, donors and advocates could create the political will to restore funding and library services after the devastating cuts. It was gratifying to lead recruitment efforts to bring back staff and fill roughly 70 positions before I moved back to California.

N.B. — Paul’s work as a consultant/project manager with the California Library Association is part of a grant-funded project to develop and coordinate a statewide political advocacy training program for library workers and supporters throughout California.

Library Advocacy Stories: Deborah Doyle (Part 2 of 2)

This is the second part of a two-part interview conducted with Deborah Doyle, a long-time library advocate. It was originally published on the California Library Association website as part of the work I’m doing as Library Advocacy Training Project Manager for the Association.

Any tips on how to initially contact legislators or their administrative aides? 

Deborah Doyle

Email is a fine introduction. It’s best to go in a group the first time. Go with an experienced advocate. But have a story ready. Talk about something that they might be interested in. Make it short. Don’t beg. But, from the larger group, there should always be an “ask”—whether it’s about a piece of legislation, or agreeing to sign something, or coming to the library. Remember to get their business cards and thank them afterward. Write immediately. They see a lot of people. But not a lot of people follow up. If something good happens because of your ask, write again and tell them so. Collect the phone numbers and email addresses on the cards. 

Write a small check to legislators, if you can. 

Don’t get in touch just once a year at “Legislative Day,” but keep in touch regularly. Today’s appointed supervisor could one day be the Governor. (Mine was!). Or the Speaker of the House! (Ours was!)

Any thoughts on the importance of establishing long-term relationships with legislative aides?

Your team should have a strategy. Get to know legislative aides at all levels. Often, they are the ones that do the most work with legislative matters and or other issues. The elected officials are busy in meetings, etc. Find out who is responsible for libraries. If there isn’t one, ask about education. Often you will meet with an aide, rather than the legislator. That’s fine! They really do a lot of the work and can bring your issue to the elected official. They also may run for office one day. Regarding federal elected officials. Get to know their local regional manager. That person is quite a font of knowledge. Get them on your mailing list. Invite to interesting library events. 

At a bigger level: Check in with California Public Library Advocates (CPLA), a non-profit whose members are Friends, Foundations, commissioners, trustees, and other library advocates. CPLA gives training on a variety of subjects—much of which relate to advocacy: how to write a letter to an elected official, etc. 

Civilian supporters are very important, and can carry messages that paid library staff may not be able to. 

ALA presidents have been a great source of inspiration to me. Have you had much in the way of interactions with them, and, if so, what lessons might other advocates learn from them?

I see them at conferences and certainly have met them. Their ideas are often. inspirational. We are very excited that Patty Wong is the next President, so California will be very present in conversations. In fact, I’m honored that she’s asked me to serve on ALA’s Legislative Committee. I also find ALA staff to be very helpful. The ALA-Washington staff is very experienced, delighted to share, and, frankly, would be delighted if California were even more active in advocacy. Check out the website for some terrific examples and useful information. Staff members of United for Libraries are also a wonderful resource. 

Drawing upon your extensive experience as an advocate for libraries, what would you suggest individuals can do to effectively serve as advocates for libraries throughout California?

At the local level: know your library budget. Where does the money come from? What’s the strategic plan of the library? Of the library support groups? Identify neighborhood leaders. Build a library advocacy leadership team that includes administration, trustees, and supporters. Tell community groups what the library is doing; keep the community informed. Look for businesses that might partner with or donate to the library or a support group. 

At the state level, advocates should follow what the CLA Advocacy & Legislation Committee is doing, especially at the beginning of the year, as bills are being introduced and the California budget is being considered. CLA’s long-time lobbyists, Mike Dillon and Christina Dillon-DiCaro, will ask library supporters to call or email legislative offices about important matters. 

An “elevator speech” is always handy to have. You run into a legislator. Because you’ve been keeping in touch, she remembers you and asks you what’s new with the library. You have 45 seconds to tell her something memorable with a call to action. 

Anything I didn’t ask already that we should be discussing?

There should be a question that explores why library staff doesn’t know how important advocacy is. What is the lost connection? Advocacy and fundraising. On the other hand, that’s not what they learn in school—or what they are hired to do. 

Also, and this is important: There is a difference between ongoing advocacy and project-driven advocacy. But, if you’re doing the first properly, the second is not an impossible stretch. 

The other thing I’ve alluded to before: Advocacy and fundraising go hand in hand. Before Prop 13, library funding wasn’t nearly as big a deal as it is now. Librarians aren’t even taught how to read their library budget! We have to tell funders (legislators, philanthropists, donors, voters, and more) what libraries do, how they do it, why it’s important, how much it costs, and what libraries could do with a 10 percent increase.

N.B. — Paul’s work as a consultant/project manager with the California Library Association is part of a grant-funded project to develop and coordinate a statewide political advocacy training program for library workers and supporters throughout California.

Library Advocacy Stories: Deborah Doyle (Part 1 of 2)

This is the first part of a two-part interview conducted with Deborah Doyle, a long-time library advocate. It was originally published on the California Library Association website as part of the work I’m doing as Library Advocacy Training Project Manager for the Association.

Deborah Doyle

Your own continuing growth/journey as an advocate has covered an amazing range of experiences: volunteer/docent for the main library in Francisco; involvement with the Friends of the San Francisco Public Library at multiple levels; involvement at the state and national level with Friends Groups; consulting; and, currently, serving as chair of the Sonoma County Library Commission; a member of the California Library Association (CLA) Legislative Committee; a board member for United for Libraries—The Association of Library Trustees, Advocates, Friends and Foundations (a division of the American Library Association). Is there any consistent element you can spot that has been present each time you made one of those transitions—as an example to current and prospective advocates regarding what they should cultivate/watch for?

Join community groups—not just in the library world. Best library practices are not always best practices. See how other groups do things. In the library world, say “yes” to committees and conferences, if you can. Look for mentors. Susan Hildreth [a library leader who has worked at the local, state, and national level] asked me to join several committees and encouraged me to get a library degree. Many other library leaders in California were very generous with their time and expertise all along the way. If you are passionate about a specific issue, find out who the experts are and get in touch. Who are the decision-makers? If you have a story to tell, there are lots of places to tell it. 

What first drew you into efforts to advocate on behalf of libraries?

A guy named Paul Signorelli [while serving as Director, Volunteer Services for the San Francisco Public Library system] ran an ad in a San Francisco newspaper. He introduced me to the Friends of the San Francisco Public Library as they were helping to raise money for a new Main Library and create funding for a shabby and woefully underfunded library system. 

How much advocacy experience did you have up to that point?

None! But I had marketing experience. Several other board members did, too. We changed the name of the Friends’ “Advocacy Committee” to the “Advocacy and Fundraising Committee.” They dragged me to CLA conferences and to the Legislative Day in Sacramento, and suddenly I realized the connection between local and state advocacy and legislation. A few years later, ALA [the annual American Library Association conference] was held in San Francisco, and the additional connection between local, state, and national became clear. Add “fundraising” at all levels, and there I was: an advocate. 

I also had library experience. My first job after graduation was as a writer in a government library, and, along the way, I had become a corporate research/resources manager. 

One other important thing. My dad worked for the feds. We moved. A lot. So before I got to San Francisco, I thought the important money was at the federal level—because my dad was a senior budget guy at the Pentagon. 

Let’s move in that direction starting with a story that captures that moment when you viscerally made the connection between local and state advocacy and legislation.

When we started working on the [San Francisco Public Library] branch campaign and looked at some of our representatives in Washington, I learned that Nancy Pelosi had been a library commissioner. I also learned that it wasn’t difficult to make a telephone call to her local office or even her Washington office. The first time I went to Washington on National Library Legislative Day (or when the ALA conference was held in DC), her staff didn’t necessarily know what libraries were doing in detail, but were very interested to hear what a difference they were making for Mrs. Pelosi’s constituents. Senator Feinstein’s staff was, too. So will the staff of incoming Senator Alex Padilla. 

My experience just kind of came together. The understanding was there at the various levels, but the connection—the “aha!”—took a bit longer. The Dillons, CLA’s lobbyists [Michael Dillon and Christina Dillon-DiCaro] were very helpful at the state level. I learned a great deal when SFPL and its Friends worked very hard—and successfully—to win funding from the California Library Construction and Renovation Bond of 2000. Library patrons sent postcards. Friends sent a bus of library lovers of all ages to Sacramento to lobby. Community leaders made phone calls. But I learned even more working on the unsuccessful Proposition 81: California Reading and Literacy Improvement and Public Library Construction and Renovation Bond Act of 2006 as the SF campaign coordinator. Though voters in SF supported the measure, it failed throughout the state; sadly, there hasn’t been a library measure on the California state ballot since then. From that experience, I learned the importance of funding and having a clear message.  

You’re striking an incredibly rich vein here, i.e., the idea that advocates/activists come from a wide range of backgrounds and experiences, and that there is not a one-size-fits-all model for advocates/activists. What guidance would you offer to someone who wants to become involved in advocating for libraries, but doesn’t know where or how to start?

Talk to a librarian who is an active advocate. They are usually very supportive—and delighted to put new advocates to work, whether it’s on an in-house committee or project or an external group that actually meets with elected officials or their staff. But in the meantime, individuals can find out who their representatives are at all levels: local, regional, state, federal. Research their background. Find out what moves them. Advocates discovered that a very conservative Republican in the California Assembly was passionate about braille and talking books. Why? His best friend growing up had been legally blind.  

What committees do they serve on? What kind of information can the library provide that might be helpful in their work on the committees? Are they veterans? Does the library have a program for veterans?

Write/call and let them know about library resources and library work within the community. Check to see if the library sends them a regular update on library activities. Organize a photo-shoot in a library. Always a good thing! Don’t forget to publish the pictures in a newsletter and send multiple copies, or reprints of the article, to the legislator’s office. 

Call the Friends [Friends of the Library group in your area]. Find out who goes to meet legislators from the library, from the Friends—and volunteer to tell your story. While constituent letters and calls are always appreciated, legislators can’t see everyone. Usually, someone will take the lead in organizing a meeting with several people in attendance. Make the elected official an honorary Friend.   

One other critical piece: Finding a mentor is great. Being a mentor is better. Please pass along your experience, strength and hope to those who are just discovering advocacy.

“In order to be a mentor, and an effective one, one must care. You must care. You don’t have to know how many square miles are in Idaho, you don’t need to know what is the chemical makeup of chemistry, or of blood or water. Know what you know and care about the person, care about what you know and care about the person you’re sharing with.” — Maya Angelou

N.B. — Paul’s work as a consultant/project manager with the California Library Association is part of a grant-funded project to develop and coordinate a statewide political advocacy training program for library workers and supporters throughout California.