This is the second part of a two-part interview conducted with Deborah Doyle, a long-time library advocate. It was originally published on the California Library Association website as part of the work I’m doing as Library Advocacy Training Project Manager for the Association.
Any tips on how to initially contact legislators or their administrative aides?
Email is a fine introduction. It’s best to go in a group the first time. Go with an experienced advocate. But have a story ready. Talk about something that they might be interested in. Make it short. Don’t beg. But, from the larger group, there should always be an “ask”—whether it’s about a piece of legislation, or agreeing to sign something, or coming to the library. Remember to get their business cards and thank them afterward. Write immediately. They see a lot of people. But not a lot of people follow up. If something good happens because of your ask, write again and tell them so. Collect the phone numbers and email addresses on the cards.
Write a small check to legislators, if you can.
Don’t get in touch just once a year at “Legislative Day,” but keep in touch regularly. Today’s appointed supervisor could one day be the Governor. (Mine was!). Or the Speaker of the House! (Ours was!)
Any thoughts on the importance of establishing long-term relationships with legislative aides?
Your team should have a strategy. Get to know legislative aides at all levels. Often, they are the ones that do the most work with legislative matters and or other issues. The elected officials are busy in meetings, etc. Find out who is responsible for libraries. If there isn’t one, ask about education. Often you will meet with an aide, rather than the legislator. That’s fine! They really do a lot of the work and can bring your issue to the elected official. They also may run for office one day. Regarding federal elected officials. Get to know their local regional manager. That person is quite a font of knowledge. Get them on your mailing list. Invite to interesting library events.
At a bigger level: Check in with California Public Library Advocates (CPLA), a non-profit whose members are Friends, Foundations, commissioners, trustees, and other library advocates. CPLA gives training on a variety of subjects—much of which relate to advocacy: how to write a letter to an elected official, etc.
Civilian supporters are very important, and can carry messages that paid library staff may not be able to.
ALA presidents have been a great source of inspiration to me. Have you had much in the way of interactions with them, and, if so, what lessons might other advocates learn from them?
I see them at conferences and certainly have met them. Their ideas are often. inspirational. We are very excited that Patty Wong is the next President, so California will be very present in conversations. In fact, I’m honored that she’s asked me to serve on ALA’s Legislative Committee. I also find ALA staff to be very helpful. The ALA-Washington staff is very experienced, delighted to share, and, frankly, would be delighted if California were even more active in advocacy. Check out the website for some terrific examples and useful information. Staff members of United for Libraries are also a wonderful resource.
Drawing upon your extensive experience as an advocate for libraries, what would you suggest individuals can do to effectively serve as advocates for libraries throughout California?
At the local level: know your library budget. Where does the money come from? What’s the strategic plan of the library? Of the library support groups? Identify neighborhood leaders. Build a library advocacy leadership team that includes administration, trustees, and supporters. Tell community groups what the library is doing; keep the community informed. Look for businesses that might partner with or donate to the library or a support group.
At the state level, advocates should follow what the CLA Advocacy & Legislation Committee is doing, especially at the beginning of the year, as bills are being introduced and the California budget is being considered. CLA’s long-time lobbyists, Mike Dillon and Christina Dillon-DiCaro, will ask library supporters to call or email legislative offices about important matters.
An “elevator speech” is always handy to have. You run into a legislator. Because you’ve been keeping in touch, she remembers you and asks you what’s new with the library. You have 45 seconds to tell her something memorable with a call to action.
Anything I didn’t ask already that we should be discussing?
There should be a question that explores why library staff doesn’t know how important advocacy is. What is the lost connection? Advocacy and fundraising. On the other hand, that’s not what they learn in school—or what they are hired to do.
Also, and this is important: There is a difference between ongoing advocacy and project-driven advocacy. But, if you’re doing the first properly, the second is not an impossible stretch.
The other thing I’ve alluded to before: Advocacy and fundraising go hand in hand. Before Prop 13, library funding wasn’t nearly as big a deal as it is now. Librarians aren’t even taught how to read their library budget! We have to tell funders (legislators, philanthropists, donors, voters, and more) what libraries do, how they do it, why it’s important, how much it costs, and what libraries could do with a 10 percent increase.
N.B. — Paul’s work as a consultant/project manager with the California Library Association is part of a grant-funded project to develop and coordinate a statewide political advocacy training program for library workers and supporters throughout California.