Social Learning Centers: When Fourth Place Is a Winner

The creation of social learning centers as the important fourth place in our lives took another wonderful leap forward today with a successful attempt to create a blended—onsite/online—fourth place extending from Washington DC to San Francisco.

It wasn’t flawless. And it wasn’t always pretty. But, as colleague and co-presenter Maurice Coleman noted to appreciative laughter from participants, we learn as much from failure as we learn from our successes.

For those of you who feel as if you just walked into the second act of a play in progress, let’s take one step back before making the obvious leaps forward: Ray Oldenburg, more than two decades ago, used his book The Great Good Place to define the three important places in our lives. In that pre-World Wide Web period, those places were physical (onsite) sites: home as the first place, work as the second place, and our treasured community meeting places playing the role of the third place—the great good place.

The idea for a fourth place—the community gathering place for social learning—sprouted from a rapidly planted seed in August 2010 during an episode of Maurice’s biweekly T is for Training podcast. By the end of that T is for Training conversation, we had decided that a perfect place to spread the idea was the annual Computers in Libraries conference—which we finally were able to do today.

Our experiment onsite in Washington DC was far from perfect. But by the end of the 45-minute session that Maurice, T is for Training colleague Jill Hurst-Wahl, and I designed, we had in many ways exceeded our goal, for we not only described the fourth place, we created an onsite-online fourth place that, with any luck, will continue to exist and expand. (Jill’s summary of the session is included on her Digitization 101 blog in a posting dated March 24, 2011.)

Maurice and Jill were onsite; I planned to deliver my portion of the presentation, via Skype, from San Francisco. We talked about how libraries as social learning spaces could be developed in existing library buildings or online. Or in outdoor settings (gardens, if gardening was the object of a learning lesson). Or even in refurbished shipping containers if an organization wanted to combine recycling with learning. We also talked about the various ways learning is delivered online these days: through formal well-planed courses and webinars as well as informally through chat, through Twitter, and through Skype.

The denouement was to be the moment when we called attention to how Skype and Twitter were being used live, during the presentation, to draw our online colleagues into the onsite learning venue at the conference. And it almost worked out that way—except that the Skype section was far diminished by an unexpectedly bad Internet connection at the conference site.

And that, surprisingly enough, was when all the planning and creativity that went into the presentation paid off, for when we realized that the Skype section wasn’t going to work, Maurice used his copy of the slides and script I had prepared and he delivered the live portion of my presentation. And while Jill was moving forward with her part of the session, I turned to the conference Twitter feed to see if anyone was actually tweeting what was happening. Which, of course, someone was. So by using Twitter to reach that audience member, I was able to determine what was happening onsite; Maurice and I established a typed-chat connection via Skype since my audio feed was less than what was acceptable to us; and Maurice used the webcam on his Netbook to allow me to see and hear the two of them in action for the remainder of the session.

The result was that we jury-rigged exactly what we had set out to do through our rehearsals—a learning space that combined onsite and online participants; a combination of live presentation, Skype, and Twitter to allow all of us to engage in a learning session; and a demonstration of how this particular fourth place might continue to exist if any of us decide to come back together via Twitter, Skype, or face to face.

There were signs, even before our time together ended, that we were on our way to having made a difference. One participant wrote, via Twitter, that he is “gonna get an empty shipping container (for free), set it up in Brooklyn Park, & invite community to make it a 4^th learning space.”

For more of the conversation, please visit the overall conference Twitter record at #cil11 and look for postings during the second half of the day on March 23, 2011. Tweeters included @librarycourtney, @meerkatdon,  @mgkrause (who posted, from a different session, “This was so basic—wish I had gone to the 4^th place talk to hear about tech shops!”),and @jeanjeanniec. Slide and speaker notes from the portions Jill and I prepared are also available online for those who want to explore the idea of social learning centers as fourth place.

When Trainers Lead: Drawing From the Past to Build the Future

A magnificent—and not unexpected—success story is continuing to develop for the trainers-as-leaders at the ASTD Mt. Diablo Chapter in San Francisco’s East Bay Area: long-missing colleagues, including former members of the Chapter Board, are continuing to return to the organization after months or years of absence. More importantly, they are quickly becoming re-engaged in the organization’s growth and sustainability and are offering much needed skills.

Some are becoming formal business partners. Others are considering new volunteer non-Board roles in support of initiatives like special interest groups to serve members’ and prospective members’ professional development and workplace learning and performance needs. And still others are simply being drawn back to the Chapter’s monthly meetings because of the learning opportunities offered by guest speakers at those events.

As noted in earlier articles, this 80-person chapter of the 40,000-member national/international organization (the American Society for Training & Development) with more than 130 chapters in the United States and more than 30 international partners, was near collapse three years ago. A few dedicated Board and non-Board members refused to let it go under, and their (our) efforts have helped to bring it back to its position as a well focused, structurally sound, vital, vibrant, and sustainable community of learners in a heavily populated part of the San Francisco Bay Area.

The rewards to the Chapter and its supporters are obvious. Our members go far beyond the usual pay-your-dues-and-run sort of relationship often maintained within organizations. They bring a level of engagement which shapes and nurtures the sort of third place—community meeting place—described by Ray Oldenburg in The Great Good Place and the complementary fourth place—a community gathering place for social learning—that several of us are just beginning to define and promote.

Our still-evolving vision of business partners through our Chapter Community Involvement process builds upon existing strengths instead of attempting to create something from scratch through cold calls with those who are completely unfamiliar with what we do and offer. Those business partnerships are a real point of pride for us and serve as an easy model for others to pursue. They begin with us looking at resources far-too-long ignored: Diane Fleck, a former Chapter Board president who became inactive in the Chapter after successfully establishing a business through the contacts she developed via ASTD—not her fault that she fell away, mind you; it happened because the Chapter no longer worked to be an important part of what she needed. That’s a chilling warning for those who don’t know that they’ve got till it’s gone.

Lynda McDaniel, our second business partner, came as naturally as the first: she is a Chapter member with tremendous writing and outreach skills—which she is willing to use on our behalf in exchange for the additional visibility it creates for her. Again, everyone wins. And our latest partners, Steven “Shags” Shagrin and Thornton Prayer through The Networking Lounge, are two consultants who have offered invaluable pro bono organizational development support at critical times in the Chapter’s growth; by acknowledging what they have done in ways that bring them visibility, we’ve nurtured another important relationship while gaining additional resources—including free meeting space—at a time when the number of activities we are scheduling is increasing and free meeting space will be critically important to the success of those events.

So here we are, a small and growing community of learners creating a fourth place for those who want and need it. And all that is needed—how strange and encouraging that what once seemed so daunting now is almost casually dismissed with the phrase “all that is needed”—by anyone wanting to build from this example is a core group of dedicated members who would not and will not give up something that they value; a shared vision which evolves to meet the community’s needs; and a willingness to cherish past resources in ways that re-engage them in the present and the future.

Community, Collaboration, and Learning: Time for the Fourth Place

It appears to be time to further develop what Ray Oldenburg initiated with The Great Good Place. That wonderful and still-influential book, first written and published more than twenty years ago in a pre-World Wide Web era, suggests that our first place is our home, our second place is where we work, and our third place is the treasured community meeting place where we, our friends, and colleagues come and go. The idea of the third place has been embraced by many, and has a counterpart in “the Intersection,” which Frans Johansson describes in his own more recently published book, The Medici Effect, as a place where people of differing backgrounds meet, exchange ideas, and, through their intersection, develop and disseminate new ideas.

What seems to be ripe for development now is a complementary fourth place: a community gathering place for social learning. The idea for this version of a fourth place (more about other versions in a moment) came out of a discussion two days ago with colleagues participating in the latest episode of Maurice Coleman’s biweekly T is for Training podcast—which, in its own way, has become an online third/fourth place for an ever-expanding community of learners comprised of those involved and/or interested in workplace learning and performance in libraries.

The potential development of the fourth place as community gathering place for social learning is worth exploring in and of itself since it embraces all that the concept suggests and it serves as an online example of what both Oldenburg and Johansson describe in face-to-face settings. Coleman’s latest podcast began with a handful of us discussing what we would love to see discussed at the annual Computers in Libraries  conference, to be held in Washington DC in March 2011. Because T is for Training colleague Jill Hurst-Wahl, who serves as Assistant Professor of Practice in Syracuse University’s School of Information Studies and is involved in planning the conference, was participating in the discussion, we quickly started dreaming about topics that have been on our minds, including the idea that “Computers (and Humans) in Libraries,” with a strong emphasis on listening to what library users want from libraries, might open some doors and eyes. As if on cue, the remaining participants—Coleman, Library System of Lancaster County Training Coordinator Stephanie Zimmerman, Statewide MarylandAskUsNow! Coordinator Julie Strange, and I—were joined in our Intersection by a contributor who had not previously called in during one of the live online sessions: someone who identified himself as Rutgers University student Walter Salem.

Salem was exactly what we were seeking: a person who is not involved in training but who expressed a passion for what libraries are, what they have been, and what they are becoming. While he was commenting via the audio portion of the program, a few of us noted via the typed chat that he seemed to be describing Oldenburg’s third place, and we actually suggested that to him. At that point, he corrected us by emphasizing that what he really loved was the sense of a place where he was surrounded by learning and the potential for learning, and that’s where we started translating his thoughts into something concrete for libraries and any other onsite or online community willing to use all the tech and human tools available to us.

“Maybe we’re looking at a ‘fourth place’: the educational community meeting place where members of the community gather,” I suggested via the typed chat.

“The interesting thing is that this ‘fourth place’ can be anywhere,” Hurst-Wahl immediately typed back. “It needs to be a ‘place’ where there are resources (people, books, computers, etc.) to connect people to the knowledge that they want to acquire.”

It didn’t take long for all of us to agree that this is an idea well worth nurturing and promoting, and Coleman had, before the live discussion ended, provided the refined fourth place definition with which we are working: “a community gathering place for social learning.” And while all of us were specifically thinking of the roles libraries could play as this sort of fourth place, it’s obvious to me that there’s room for fourth places of this level in almost any onsite or online setting where learners come and go, where they seek a community of support and a chance for Intersection-level exchanges, and where the place itself serves as and inspires communities of learning.

Curiosity, of course, compels us to immediately ask whether others have already toyed with the idea of a fourth Oldenburgesque place. The answer is yes, and one of them appears to have made its online debut just a month before we had our own Intersection moment: Richard Florida, author of The Rise of the Creative Class and other more recently published books, proposed his own version of a fourth place as a mixture of commerce and engagement. And writer-consultant Doug Fleener was actually five years ahead of us with a proposal of fourth place  as “a gathering place inside a store for customers who share a common interest in the products and services the retailer sells.”

So perhaps what we are working with are sub-sets of Oldenburg’s original third place—communities with specific interests. Or an entirely original version and description of the important places in our life. Or, perhaps with yet another nod to the brilliance of the entire Web 2.0 and Learning 2.0 phenomena, we’re looking at Place 4.0, and an acknowledgment that there is room for all three proposals described here: a series which begins with Place 4.1, Place 4.2, and Place 4.3, then continues with the infinite possibilities of places that are different, yet intrinsically connected to, what Oldenburg has set in motion.

Let’s see how many interesting Places this might take us or produce.

Updates: Jill Hurst-Wahl, on August 17, 2010, has continued the conversation on her Digitization 101 blog (at http://hurstassociates.blogspot.com/2010/08/community-collaboration-and-learning.html).