When we look at trends and predictions for workplace learning and performance (training) in pieces such as Training Industry, Inc. CEO and Founder Doug Harward’s recent article posted on TrainingIndustry.com, we find an intriguing combination of potentially positive changes and misdirected attention.
The positive elements include predictions that “total spending for training services” will increase by seven to nine percent in 2011; “the role of the learning leader” in organizations is changing for the better; “learning technologies are becoming social, collaborative, and virtual”; and “learning content will be transformed for easier consumption”—situations many of us have already been seeing or can, without too much thought, accept as likely.
Sources including the ASTD (American Society for Training & Development) “2010 State of the Industry Report” confirm that training remains a well funded industry in some ways even though many of us note and lament reductions in training budgets: “U.S. organizations spent $125.88 billion on employee learning and development in 2009” (p. 5)—the year during which the data in the 2010 report was gathered. The eLearning Guild’s “Getting Started with e-Learning 2.0” and co-writers Tony Bingham and Marcia Conner, in their book The New Social Learning: A Guide to Transforming Organizations Through Social Media, provide support for the idea that social media tools are already making a positive difference in fostering learner-centric training. And interviews that Lori Reed and I conducted for our forthcoming book on trainers as leaders (Workplace Learning & Leadership) document the increasingly important roles workplace learning and performance professionals are assuming in developing, delivering, and evaluating effective learning opportunities.
One particularly interesting assertion among Harward’s predictions is that learning leaders are becoming solutions architects or learning architects—“someone who designs innovative approaches for employees to access knowledge, when they need it, in relevant chunks, no matter where they are.” This, he suggests, moves them/us closer to the role of consultant—a role which trainer-consultants including Peter Block (Flawless Consulting) and the late Gordon and Ronald Lippitt (The Consulting Process in Action—particularly Chapter 6) have abundantly described in their own work when they write of internal and external consultants (long-term employees as opposed to those hired for well defined projects with specific beginning and end points).
As was the case with Training Industry, Inc.’s report on “How to Promote the Value of Online Training Within Your Organization,” however, there is a bit of myopia among the predictions. The proposal that “metrics for learning will be based on content access, view, involvement, and downloads” rather than “how many students attended a program” doesn’t appear to provide a significant and positive change; furthermore, it ignores the larger issue to be addressed: is all this workplace learning leading to positive change for learners, organizations, and the customers and clients they serve? The unfortunate answer, as documented elsewhere, is an emphatic “no.”
More importantly, this proposed shift in focus misses the larger mark because it still makes no attempt to engage in the levels of assessment suggested in Donald Kirkpatrick’s Four Levels™ Evaluation Model, Robert Binkerhoff’s Telling Training’s Story: Evaluation Made Simple, Credible, and Effective, or Calhoun Wick, Roy Pollock, Andrew Jefferson, and Richard Flanagan’s The Six Disciplines of Breakthrough Learning: How to Turn Training and Development Into Business Results—those measurements of workplace learning and performance’s real results in terms of positive change.
There is much to admire in what Hayward writes. There is also obviously much room for seeking trends that, in his words, “will reshape the training industry” in a significant and sustainable way. All we have to do is keep our attention on the learners and those they serve. And set even more productive, measurable goals.