Hidden Garden Steps: Hoops and Hopes and Aspirations

July 12, 2012

Hidden Garden Steps volunteer Sherry Boschert has once again outdone herself. Working with us to film a playful fundraising video that is now posted on Indiegogo, she is helping us make our current and prospective supporters aware of one of those routine yet essential elements of any successful fundraising campaign: attracting money for something as basic as a set of permits allowing us to carry to the project to completion.

After confirming that we would need nearly $8,000 in application fees from the City/County of San Francisco, Sherry and I met to discuss the latest hoops that project volunteers would have to jump through to create a ceramic-tiled mosaic similar to what exists on the Moraga Steps here in San Francisco’s  Inner Sunset District and surround it with attractive gardens and murals.

Appreciative for all the support we have received from colleagues in the San Francisco Department of Public Works as well as in the San Francisco DPW Street Parks Program, City Hall, and the San Francisco Arts Commission, we wanted to emphasize that this particular fundraising effort is grounded in a real need and in full partnership with our City/County colleagues.

“Our $8,000 goal will cover a $3,379 fee set by the San Francisco Planning Commission for permit applications as well as other Department of Public Works fees established by the San Francisco Board of Supervisors based upon the number of hours it takes to process applications for a project of this scale,” we explain on our Indiegogo site. “We don’t begrudge the City this money—we know that these departments provide valuable services, and we couldn’t do this without their help. A small portion of funds raised will go towards Indiegogo and banking fees.”

Efforts to seek fee waivers were unsuccessful—our colleagues in City/County government are, of course, facing the same financial challenges so many of us face—so we’re moving ahead to publicize this particular need in the hope that project supporters will step up to the plate and push us closer to our goal.

Campaigns like this one—drawing from any level of contribution our current and prospective supporters care to offer—obviously rise or fall on our ability to engage the level of community support and collaboration that has been at the heart of all our successful efforts to date. That clearly means we need help raising the funds within the next 60 days to meet our latest campaign deadline, to reach the widest possible audience, and to foster action by everyone who has been touched and inspired by our vision for taking simple steps to create another magnificent set of Steps here in San Francisco—an effort supported not only by neighborhood residents but by donors from seven states beyond California and, as of last week, our first donor from London.

If you can help us by forwarding information to those you know, please do. If you can donate any amount to help us raise funds for the application fees, even better. And if you’re inspired by the sense of community and collaboration the project is helping to create, we hope you’ll join us in our efforts to clean up the site (second Saturday of each month, from 1 – 3 pm on 16th Avenue between Kirkham and Lawton here in San Francisco), prepare it for the structural repairs our DPW colleagues are about to begin, and continue helping us reach the current and prospective volunteers who are making this project soar.

N.B.: This is the eleventh in an ongoing series of articles to document the Hidden Garden Steps project in San Francisco. 


Hidden Garden Steps: Fundraising and Communities of Support

April 26, 2011

While some of us would rather swim with sharks than engage in fundraising efforts, others successfully approach the challenge—fundraising, not sharks—with such panache that their actions make everyone want to dive in with them.

When our campaign to raise the $300,000 we will need to complete the Hidden Garden Steps project in San Francisco’s Inner Sunset District began a few months ago, those of us on the project organizing committee faced the endeavor with a sense of enthusiasm and excitement. The payoff was almost immediate: two of the multi-tiled elements—the butterfly and the dragonfly—were immediately claimed by two supporters to move us $14,500 closer to our overall goal. Donations in support of individual tiles soon followed, and we’re seeing an increase in the sale of those $150, $350, and $1,000 tiles week by week—to the point where we are close to having $30,000 for the Hidden Garden Steps.

Although the primary goal of the project is to produce a set of ceramic-tile steps with a garden and large wall mural between Kirkham and Lawton streets at 16th Avenue to complement the original steps on Moraga between 15th and 16th avenues, there is an equally important vision: to continue strengthening the sustainable sense of community and the collaboration that exists among various groups in the Sunset District.

We’re well on our way to meeting that goal, too. Our successful outreach events at Crepevine and Vintage Senior Living have produced major results: additional people volunteering to join the organizing committee, increasing amounts of marketing assistance from volunteers, and the creatively engaging effort Sherry Boschert is currently facilitating to raise $5,500 for the Diablo Fairly Lantern element. (Sherry’s effort is more than halfway toward its goal, having raised more than $3,000 as of this morning.)

Other groups—both from the neighborhood and from a much wider geographic area—are following Sherry’s example by organizing campaigns to underwrite the cost of specific parts of project artists Aileen Barr and Colette Crutcher’s design. Volunteers are also making substantial contributions by arranging for everything from cost-free sites for promotional events—and we can use more of those—to arranging for pro bono professional tree-trimming services that have already noticeably transformed the site by making it a little less hidden.

As individual and organizational partners including the City & County of San Francisco Department of Public Works Street Parks Program continue to join this San Francisco Parks Trust project, enthusiasm is increasing. Support is growing, And, step by step, we are all building something of lasting value.

N.B.: This is the fourth in an ongoing series to document the Hidden Garden Steps project in San Francisco. 


Hidden Garden Steps: Libraries, Community, and Collaboration

March 30, 2011

Most people use public libraries to check out books or access other onsite and online resources. A few of us sometimes walk into libraries with much less focused goals in mind, and walk away with unexpected opportunities beyond our wildest dreams.

When Licia Wells and I joined a friend at the reopening celebration for the Bernal Heights Branch Library here in San Francisco on January 30, 2010, we had no idea that we were about to become involved in a community-based, volunteer-managed, neighborhood beautification project in an entirely different part of San Francisco.

As a former San Francisco Public Library employee and ongoing fan of what libraries offer all of us, I was excited about visiting the newly renovated branch and having a chance to see the branch manager and other colleagues that afternoon. And when Branch Manager Lisa Dunseth—who now is working in the Main Library San Francisco History Center—asked if we wanted to meet Colette Crutcher, an artist who lives in the Bernal Heights neighborhood, none of us could have imagined where our introductions and conversations were about to lead us.

Within a few minutes of meeting Colette, we all realized we had something in common: the Inner Sunset District’s Tiled Steps project connecting 15th and 16th avenues on Moraga Street. Colette and Aileen Barr had designed and overseen installation of that project; Licia and I were among the many admirers of that much-loved neighborhood landmark which attracts visitors from all over the world, so we had one question for Colette: If we could pull together another group of interested neighbors as Alice Xavier and Jessie Audette had done for the Moraga Steps, would she and Aileen be interested in working on a second tiled-steps project near the original site?

Colette, as we learned later, had had conversations like that one many times. Nothing had ever come of them. But this was to be a different set of circumstances, starting with a few of us who loved the non-tiled steps near our homes and wondered what we could do to stop the vandalism and deterioration that was making them a less-than-inviting walkway.

The thought turned into action a few days later when I saw Liz McLoughlin, who lives at the top of the 16th Avenue steps that connect Kirkham and Lawton streets. Liz and her husband Tom had spent countless hours sweeping debris from the steps and painting over graffiti which continually reappeared on a large wall near the top of the walkway. She immediately expressed interest in and enthusiasm for the idea of trying to form an organizing committee that could bring the project to fruition while creating a stronger sense of community within the Inner Sunset District.

With little more than a vague awareness of how Alice and Jessie had ceaselessly worked to lead the Moraga Steps project to fruition—and with a lot of information generously and graciously provided by Alice in the early stages of our discussions—Liz and I agreed to serve as co-chairs for a new organizing committee, Licia agreed to help oversee the effort to raise the $300,000 we eventually determined we would need to bring the effort to completion, and Colette and Aileen started working on designs for what became the Hidden Garden Steps.

The year-long process of creating the infrastructure to make the project work is a story for another day. What remains to be done here is to draw a line from that initial conversation at the Bernal Heights Branch Library right back to the San Francisco Public Library system’s continuing  role as a community resource that helps foster the creation and growth of communities and community efforts.

When we officially began our fundraising and marketing efforts early in 2011, I visited with a colleague at the Sunset Branch Library—a few blocks away from the proposed site for the Hidden Garden Steps installation—to see whether a public presentation by the artists would be of interest to the library’s community of users. A few hours later, a second colleague—Robert Crabill, who was unaware of that initial conversation but had just come across an online description of the project—contacted me about the possibility of having the artists do exactly what I had proposed. And the event, held earlier this week, drew 30 people into the library’s small community meeting room to hear about both tiled-steps projects from the artists; see sample tiles; and learn how they could become engaged in our efforts if they wanted to be part of what we are well on the way to accomplishing.

We have received other requests for similar presentations, are planning more events, and are delighted that new volunteers are joining the effort to continue what Alice, Jessie, Aileen, and Colette started. And those of us who are continuing to work on the Hidden Garden Steps and add to the existing sense of community that exists here in the Inner Sunset District couldn’t be happier than to have such wonderful informal and formal partners.

N.B.: This is the third in an ongoing series to document the Hidden Garden Steps project in San Francisco.


Hidden Garden Steps: Building on a Dream

August 31, 2010

A dream achieved has taken on new life.

Several years ago, Alice Xavier and Jessie Audette in the Golden Gate Heights neighborhood of San Francisco’s Inner Sunset District, dreamed of turning a drab gray set of 163 steps connecting Moraga Street between 15th and 16th avenues into a beautiful ceramic tiled community meeting place. They teamed up with local artists Colette Crutcher and Aileen Barr—“local” being a relative term since Aileen arrived in San Francisco from Donegal, Ireland shortly before the project began and is there on vacation as I write these words—and literally had to build from scratch—a process colorfully documented in the artists’ book, 163: The Story of San Francisco’s 16th Avenue Tiled Steps. They also created an incredible group of neighborhood supporters to bring this innovative community-building project to completion.

Inspired by the Santa Teresa steps in Rio de Janeiro as well as Antoni Gaudí’s mosaics in Barcelona and La Scala (the stairway) in Caltagirone, they literally fought an uphill battle in their efforts to create a work of beauty that now entices walkers to climb the stairs for a stunning view of the Sunset District as it extends west to the Pacific Ocean—on those days when the view isn’t obscured by fog. They had to gain political support for the project, convince neighbors that their project was well worth undertaking, attract donors and volunteers—something at which Xavier clearly excels—and organize and orchestrate fundraising events, planning meetings, and in-kind donations to support the project in those years just before Web 2.0 social networking tools like Facebook, Twitter, and LinkedIn grew to make it far easier to reach and/or develop communities of interest.

When the innovative project was complete, many of us who had watched the stairs become a community meeting place were stunned, inspired, and motivated to see this as a beginning, not an end. Furthermore, because the Inner Sunset District has numerous concrete stairways linking streets along the hills and waiting for similar treatment, it’s natural for many of us who live and thrive in the neighborhood to think about how wonderful it would be to build upon what Audette, Barr, Crutcher, Xavier, and all their supporters and volunteers have created.

So it’s no surprise that during a party at the foot of the Moraga Steps less than two weeks ago to commemorate the fifth anniversary of the completion of that project, a group of us were on hand to announce the official beginning of a new project: the Hidden Garden Steps, to tile the dank, overgrown, and graffiti-laden steps linking 16th Avenue between Kirkham and Lawton streets, create a community garden on either side of the steps, and provide a complementary wall mural at the top of the steps.

N.B.: This is the first in an ongoing series to document the Hidden Garden Steps project in San Francisco. Next: Building a Community of Support.


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