ASTD International Conference 2014: Connectivity, Learning, Augmented (Emotional) Reality, and Phoning It In

May 7, 2014

As the Association for Talent Development (ATD)/American Society for Training & Development (ASTD) 2014 International Conference & Exposition) reached its conclusion this afternoon, I couldn’t help but think about how much I forced myself to learn from it—by not being physically there.

ASTD_to_ATDI thought I had pretty much drained the learning pool over the past few days by experimenting with virtual participation via social media tools and the conference backchannel. My own increasingly-immersive participation over the past few days had included interactions with onsite and offsite colleagues extending across Twitter, Facebook, LinkedIn, and blog posts. I had even watched and tweeted a live online broadcast that made me feel present yesterday afternoon at the formal announcement that ASTD was officially transformed, at that moment, into ATD after 70 years of successful operation as a first-rate training-teaching-learning organization; the experience became more visceral this morning when onsite attendees used Twitter to share numerous photographs documenting that all conference signage had been changed overnight to reflect the change of name.

But it didn’t occur to me, until this morning, that I had overlooked the use of one more piece of technology—one so familiar that I had completely overlooked it. The moment of revelation and experimentation came when I was again reading and reacting to tweets from the conference. Among the flood of messages was one from Walt Hansmann, a long-time ASTD friend and colleague with whom I’ve presented, brainstormed, learned, dined, laughed, and groused countless times. (In fact, it was through Walt that I met Larry Straining, whose Facebook posting a week ago sent me down the path of more creatively and intensely experimenting with learning through virtual-conference attendance; ATD/ASTD really has been and continues to be pivotal in helping me understand what a small world we all inhabit and serve.) So there was Walt, tweeting about the fact that he was already wearing a new ATD pin while I was on the other side of the country thinking, “If I was there, I’d be wearing one of those, too.” And then it dawned on me: all I needed to do was try to reach him on his cell phone. Which I did. And the ensuing conversation led to his assurance that one of those pins would work its way across the United States and into my hands sooner than later.

ASTD_ICE_2014That combination of tweeting and calling may have produced the virtual-conference-attendance equivalent of the joys and rewards of meeting and learning from each other in conference hallways. More importantly in terms of the virtual-conference experiment, the call carried us back into cross-platform conference participation as he immediately posted a tweet (“@paulsignorelli @trainersleaders may not be @ #astd2014 physically, but he is sharing via SoMe [social media] and just called to touch base!”) while I was tweeting my own response to the phone conversation: “Oh, technology, with all your lovely variations: just briefly joined @WaltHansmann at #ASTD2014—via a phone call. #NoLongerLeftBehind.” I was also, at the same time, responding to another tweet suggesting that Dan Steer’s tweets had made the tweeter sorry to have missed the conference—to which I responded, “made me feel closer to it.” We closed the circle on that conversation when Dan himself—whom I’ve never met face to face—used the “favorite” option on Twitter to acknowledge my appreciation for all he had done to carry the conference far beyond the physical site of the conference.

This exploration of how we might more creatively incorporate the use of social media tools into learning opportunities benefitted from a wonderful combination of resources. The fact that many ATD members are adept at synthesizing content via backchannel interactions on Twitter is an essential starting point; they were the portal to the conference for me and for others who were attending from a (physical) distance. ATD’s first-rate conference app made it possible to monitor the conference schedule and access some presenters’ conference materials; that helped me see and understand what others were reacting to onsite. Having a tablet meant I could turn this into a mobile-learning/mobile-conferencing experience at times by following the backchannel feed even while I was using public transportation here in San Francisco to move from appointment to appointment when I wasn’t at home using a desktop/laptop combination. And the encouragement of training-teaching-learning colleagues provided what a successful learner needs: a great community of learning and engaged personal learning network that supports the learner’s process and explorations.

There was a time, for me, when having that stimulatingly immersive experience face-to-face with conference colleagues—call it “conference high” for lack of a better term—concluded with a sense of melancholy that came from knowing I was about to leave them and wouldn’t see them again for anywhere from six to twelve months—until we were reunited for the next intensely inspiring set of learning interactions that we found through our shared conference experiences. The bouts of melancholy diminished noticeably over the past few years when it became obvious that we would be “seeing” each other far more often through our shared use of social media tools, conference calls, and interactions via Skype and Google Hangouts. But I found a different, yet parallel, sense of melancholy setting in this afternoon for the first time as we said our virtual good-byes. And I realized that it wasn’t just the coming and going of friends who interact, then are apart for considerable periods of time, that used to cause that melancholy. It’s the fact that a well-run conference or any other sort of convocation is, in and of itself, the catalyst—a special meeting of friends and colleagues to creatively explore, at a very human level, what is important to all of us; it’s a form of augmented reality that might best be described as “augmented intellectual and emotional reality.” It deepens the emotional connections that draw us together. It ignites all that is most worth cultivating within each of us. And it reminds us that without those shared community-building moments of engagement regardless of whether they are onsite or online, we would be far less than what we are.

N.B. — This is the third of three interrelated articles inspired by the ASTD/ATD 2014 International Conference & Exposition in Washington, D.C. For two additional views of the virtual conference attendance experience, please see Kent Brooks’ Twitter Activity at #ASTD2014 Through Monday May 5 [2014] and Michelle Ockers’ My #ASTD2014 Backchannel Experience.

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ASTD International Conference 2014, ATD, and Far From Left Behind

May 6, 2014

With a bit of help from the American Society for Training & Development (ASTD) and the use of social media tools, I was far from left behind this afternoon not only in my attempts to actively participate in a first-rate conference I can’t physically attend this year (the 2014 International Conference & Exposition—ICE) but to keep up with much that ASTD is doing. Which, I learned while watching a live online broadcast from the conference itself and live-tweeting it just as if I would have done if I had physically been there, includes the transition from ASTD to ATD—the Association for Talent Development—to reflect the evolving nature of what all of us do as trainer-teacher-learners.

ASTD_ICE_2014The past couple of days, as I noted in an earlier article, have provided tremendous learning opportunities about how outdated our beliefs are in terms of the concept of being left behind when we can’t join friends and colleagues at professional-development opportunities beyond our geographic reach. By engaging with onsite attendees through the conference Twitter feed and actually commenting on what was happening onsite, I was able to do quite a bit of what I would have done onsite: learn from what presenters were discussing; pick up (from tweets) bits and pieces of (other) sessions I wasn’t able to attend; share my own tweets and those created by others with my own extended community of learning/personal learning network; and even make new acquaintances from whom I will continue to learn in the months and years to come. The levels of engagement fostered through these online exchanges even caused one colleague to send a tweet asking if I were actually onsite.

Seeing onsite participants retweeting my offsite tweets was just one of many signs that we have tremendous potential for interacting with colleagues and other learners in very creative ways if we nurture our skills in this direction. Actually working to connect one onsite participant with another onsite participant—they didn’t know each other, but a tweet from one made me realize that contact with the other would be rewarding for both of them—took the idea of facilitating connections to an entirely different level for me: I have often helped colleagues who are geographically separated make connections online—just as others have done the same for me—but never before had the experience of being an offsite facilitator of onsite connections.

Setting up laptop to view live announcement and desktop for live tweeting

Setting up laptop to view live announcement and desktop for live tweeting

The breadth and scope of the conference exchanges also continued to evolve—which is a good sign that we have not at all reached the limit of what we can accomplish by combining the use of our social media tools to meet our learning and communication needs. As I mentioned in that earlier article, the experiment started with a Facebook posting from another ASTD colleague (Larry Straining); reached fruition via backchannel interactions on Twitter; and then returned to Facebook at one point as Larry connected me to another offsite ASTD colleague (Kent Brooks) I had not met before that moment. Larry, Kent, and I continued out offsite conference-attendance interactions in a way that drew a few others into the Facebook conversation, then expanded it into cross-postings from our own blogs. Having carried this into a posting on LinkedIn last night, I was delighted this morning to discover a response, on LinkedIn, from an ASTD colleague I hadn’t seen in more than two years—which means our “attendance” now extends from the conference site across Facebook, Twitter, and LinkedIn.

Which brings us back to that moment when I realized, earlier today, that if I logged into the live online broadcast of ASTD/ATD President and CEO Tony Bingham’s much publicized surprise announcement about the future of the organization, I would be able to virtually join colleagues as the announcement was released and, at the same time, tweet it as if I were there. And as I engaged in that exercise and saw onsite attendees retweeting a few of my own tweets, I felt all thoughts of being left behind vanishing. I was there. In a very real sense, present. To hear and join in the celebration of a major step forward for an organization to which I’m very happy and lucky to belong. Onsite. As well as online.

N.B. — Here’s Kent’s latest contribution to the conversation: Twitter Activity at #ASTD2014 Through Monday May 5 [2014]. Also found backchannel participation from Michelle Ockers on her blog.


ASTD International Conference 2014, Twitter, and Staying Connected: No Longer Left Behind—Again!

May 5, 2014

The news that I made a new friend by participating in the American Society for Training & Development (ASTD) 2014 International Conference & Exposition (ICE) today isn’t particularly noteworthy. The fact that I unexpectedly accomplished this with the help of two other people who weren’t physically attending a conference that I, too, am not physically attending does, however, suggest that there is a worthwhile story to tell any trainer-teacher-learner who is interested.

ASTD_ICE_2014We’ve heard quite a bit suggesting that social media tools make us lonely; that it’s time to deliver “A Eulogy for Twitter” as “the beloved social platform enters its twilight”; and that a social network can’t replace a “real” one (as if everyone who uses social media makes this an either-or decision).

What isn’t as often heard or read is the idea that being left behind when we are not able to physically join our friends and colleagues at wonderful professional development gatherings like ASTD ICE, American Library Association (ALA) conferences, and the numerous others that beckon is increasingly less of a problem than it was before social media tools came our way.

As I have continued experimenting with the use of social media tools in workplace and personal settings over the past several years, I’ve become intrigued by the possibilities they offer in terms of not being left behind. With that in mind, I tried a spur-of-the-moment experiment with ASTD colleagues last fall by trying to participate in an ASTD conference I was unable to physically attend. And while the last-minute nature of that experiment limited the number of exchanges I had with those onsite colleagues, I did unexpectedly encounter one sign of success: interacting with onsite participants by responding to tweets rather than just retweeting content for others caused a couple of people to ask if I were actually there. When we see the lines blur so much that offsite participation creates the sense of onsite interaction, I believe we have, in the best of situations, moved beyond the idea that we can’t be there unless we’re there.

The inspiration to retry the experiment with more deliberate planning came after another ASTD colleague, Larry Straining, posted a note on his Facebook account to let others know he was sorry he wouldn’t be physically present this week, but that he was looking forward to seeing tweets from conference attendees.

“If we follow the backchannel a bit and interact as time allows, we might extend the reach of the conference in significant ways and, at the same time, learn even more about how to effectively incorporate social media into our training-teaching-learning process,” I wrote in response—and that’s exactly how it played out today as I followed, responded to, and interacted with onsite colleagues from the comfort of my own home.

TwitterIt didn’t take long for my initial retweets—including brief comments building upon that content—to begin being retweeted under the conference hashtag. And it took less than three hours for a wonderful colleague to pop that magic question: Are you here? Which, of course, inspired the response “yes and no,” depending on how we define “here.”

Those who remain skeptical of the power of online exchanges will immediately raise a number of objections, including the (mistaken) belief that we can only make new conference acquaintances and interact with conference colleagues when we are face-to-face—an idea we disproved when Larry and I, via Facebook exchanges extending his initial thoughts, drew one of his colleagues into the exchange. The colleague—Kent Brooks—asked Larry for permission to quote from Larry’s postings about the value of using a Twitter feed to stay in touch with colleagues at a conference. I dove back into the exchange to ask Kent whether he wanted to try to coordinate blog postings on the topic—at which point Larry formally introduced us to each other, and Kent and I quickly completed the “friend” process on Facebook to move things along. My own tweet (to the conference feed) documenting that we had met through the conference without physically being at the conference was retweeted—as was a follow-up tweet I forwarded to draw attention to Kent’s earlier piece on “10 Reasons to Tweet at a Conference.”

It probably goes without saying that I laughed out loud when I discovered that my retweet of Kent’s piece was itself, retweeted by others—including Melissa Daimler, who serves as head of organizational effectiveness and learning at Twitter and also serves on the ASTD Board of Directors.

Atkinson--BackchannelIt’s worth noting that one very important element making this level of onsite-offsite interaction possible is the existence of a very strong backchannel among the first-rate trainer-teacher-learners who are at the heart of ASTD. The quality of the tweets from ASTD conference attendees is among the strongest I encounter: multiple voices tweeting individual sessions (not just notes about where to meet for drinks or swag) so that it’s possible to gain a sense of what is being discussed onsite; combined with the use of a conference app that is easily accessible and includes schedules, speaker bios, session materials when presenters have made them available so we can view them from a distance, and much more; and observations which in themselves provide magnificent learning moments.

As we began to wind down toward the end of this ever-evolving cross-platform series of exchanges, Kent and I returned to Facebook and Larry’s original post.

“When you state in your [original “No Longer Left Behind”] post, ‘The real pay-off for the experiment came when the exchanges put me in touch with one of the presenters who had seen the retweets and comments. The result, in many ways, was exactly what it would have been if I had been onsite and meeting members of those expanding communities of learning and personal learning networks rather than feeling as if I were part of the left-behind gang,’ I would suggest it was better than a come and go exchange which includes the standard ‘business card trading ritual’ as it allowed you to follow them (on Twitter, LinkedIn, etc. and continue to learn from them beyond the 60 minutes of the session + the 5 minute rush to talk to the presenter immediately following the session,” Kent proposed.

To which I openly admitted: “It would have been true if I hadn’t treated the virtual exchange exactly as one of those business-card exchanges you describe. Just as I do keep and return to business card contacts occasionally as time allows (loud sound of rueful laughter here for missed opportunities), I do occasionally return to that sort of virtually-established contact—but not nearly enough. It would appear that bad habits onsite translate to bad habits online–but I’m continuing to learn, thanks to people like you who inspire me to look for ways to become a better trainer-teacher-learner.”

So, no, Facebook is not making me lonelier. And I’m far from ready to join others in delivering a eulogy for Twitter. And yes, it would be lovely to be there onsite at the conference with others. But if I were there, I wouldn’t have had this latest magnificent experiential learning opportunity to help me further understand, at a visceral level, what amazing tools we currently have at our trainer-teacher-learner fingertips. Each experience brings its own benefits, its own rewards. And having the opportunity to learn with my colleagues remains at the heart of what continues to draw me to these conferences and exchanges.

N.B. — Here’s Kent’s latest contribution to the conversation: Twitter Activity at #ASTD2014 Through Monday May 5 [2014]. Also found backchannel participation from Michelle Ockers on her blog.


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