Using Your Organizational Skills to Change the World Using Social Media

There is much more to social media than simply posting and waiting for results. The best efforts—including many of those highlighted in this series of excerpts from and interviews for Change the World Using Social Media (to be published by Rowman & Littlefield later this year—often combine first-rate communication skills online as well as onsite with tremendous organizational skills and organizational development. #BlackLivesMatter without the Black Lives Matter organization would be a far less influential movement than it is. #ClimateStrike, with the Global Climate Strike organization, combined online meeting place and onsite local chapters throughout the world to continue its work to foster positive responses to the global climate crisis, which is also promoted online through #FridaysForFuture and its online map of onsite events. #DACA takes on a real-world physical presence, through the support of more than 1,400 organizations and individuals, in its efforts to support undocumented immigrants who want to continue living in the United States. #MarchForOurLives benefitted and continues to benefit from the deft combination of a broad-based organization designed to reduce gun violence and online posts from organizers and supporters. #MeToo would be much the poorer if it didn’t have the organizational prowess the local and national organizations providing services to survivors of sexual violence and of Tarana Burke’s Just Be Inc., created to support young women of color “with the range of issues teen and pre-teen girls are faced with daily” more than a decade before her #MeToo hashtag went viral. #WomensMarch, with its broad-based network of trainings, programs and events, drives the movement to “harness the political power of diverse women and their communities to create transformative social change,” its website suggests.

The connections between the stories of March for Our Lives and Fridays for Future provide particularly noteworthy examples of how quick, consistent attention to the complementary nature of online and onsite (blended) interactions, and onsite-online organizational skills, led to successes for both groups. The process of creating a strong, sustainable March for Our Lives movement and organization, well documented in Dave Cullen’s book Parkland: Birth of a Movement and Lauren and David Hogg’s book #NeverAgain: A New Generation Draws the Line, rose out of the activists’ almost immediate recognition that building a strong organization would be essential to success; they drew upon experienced, knowledgeable supporters to help them after quickly recognizing that they needed to establish a nonprofit foundation to manage the large donations made in support of their efforts. Inspired by March for Our Lives and an earlier protest, in which students stayed away from school to stage a “climate strike” timed to coincide with the opening day of the 2015 United Nations Climate Change conference in Paris, Greta Thunberg began her school strike—an initially solitary effort calling attention to climate change—by standing alone (with a handmade sign in hand) in front of the parliament building in her own country in August 2018. Recognizing that she would need a well-run organization to support her efforts, she established Fridays for Future that month. She continued to combine her onsite efforts with online posts (through Twitter, Facebook, and Instagram) to call attention to her climate strike—an effort that steadily attracted a growing, yet relatively small group of supporters. The moment of transformation in terms of the amount of attention she was drawing to her cause came when that combined onsite-online effort led her to the opportunity to address members of the United Nations late that year, when she was 15 years old: attention through mainstream media outlets as well as through tremendously larger numbers of responses via Twitter (going from a few thousand responses on Twitter before the UN speech to more than 483,000 mentions by August 2019) allowed her make “an unquestionable impact,” and “nowhere is that more apparent than on social media,” Paul Herrera notes in an article for Maven Road.

But it’s not just about attention and reach; it’s also about the concrete results produced through those well-organized, blended efforts. When you look at what March for Our Lives has helped produce, you see changes in legislation at the state and national levels, growing support nationally for positive actions to reduce violence involving the use of guns, and efforts to register and engage new voters in the electoral process. When you look at Climate Strike, you see that the first sixteen months of activities put Thunberg in conversation with world leaders willing to support positive responses to the effects of climate change and “inspired 4 million people to join the global climate strike on September 20, 2019, in what was the largest climate demonstration in human history.” Those marches, executed with a scope and efficiency reminiscent of the Women’s March and March for Our Lives efforts, spurred action by students “in 2,233 cities and towns in 128 countries, with demonstrations held from Australia to India, the UK and the US.”

At the heart of all this is community—onsite, online, and at the level of the blended efforts so frequently apparent to you as engage in your own world-changing efforts and as you follow the work of those you admire for their world-changing actions.

Tips designed to create, nurture, and sustain these blended communities include establishing organizational plans—with strong mission, vision, and value statements—that help keep community efforts focused and measurable in terms of achievements vs. goals that remain unreached. They include a commitment to building relationships that allow your colleagues and supporters to see themselves as your partners in creating the change you are proposing to make. They are centered around a commitment and ability to tell your story briefly and engagingly through all means available to you onsite and online—in ways that are personal and invitational rather than coldly factual and distant. They are built upon an understanding that change—small-scale as well as large-scale—is a step-by-step process that requires building upon the successes you achieve and that are not derailed by the inevitable setbacks, opposition, and even harassment you and your colleagues will face. They include a commitment to learning from others—those who support you as well as those who oppose what you are attempting to accomplish—with a well-maintained commitment to empathy so you can understand why others might not be as enamored of what you are attempting to do as you are, and they require a strong commitment to frequently thanking those who support you and doing everything you can to keep those supporters informed, involved, and energized—actions that take you far beyond any mistaken belief that social media is a magic bullet that, once fired, resolves everything you and members of your community are attempting to resolve.   

N.B. — Paul has completed his manuscript for Change the World Using Social Media, scheduled for publication by Rowman & Littlefield in 2020. This is the 22^nd in a series of excerpts from and interviews for the manuscript in progress.

Facing Online Harassment While Changing the World

When you think about the stories you have heard or read regarding online harassment—including trolling—through social media, you can easily make the mistake of thinking it won’t affect you. You might even unconsciously—as I have occasionally and unexpectedly found myself doing—mistakenly assume that those who are on the receiving end of trolling and other forms of online harassment are only the highly-visible world-changers taking controversial stands (as if that somehow fully explains why they are being harassed).

If you follow social media at all, you know that many people—those affiliated with Black Lives Matter, March for Our Lives, and Me Too, for example—have been subjected to trolling and other forms of harassment that are vicious, tenacious, threatening, and, at times, emotionally overwhelming. It interferes with their ability to continue or complete their work. It leaves them emotionally drained and feeling isolated. And it takes a toll on those around them, including family, friends, co-workers, and employers.

What you might have missed is the fact that plenty of others who are attempting to foster positive change in their communities through what they see as routine, uncontroversial actions have been equally traumatized by those who oppose them or simply take pleasure in provoking strong emotional responses among those they perceive to be weak, appropriate targets to torment. A study released by ADL (the Anti-Defamation League) in October 2019 suggests that more than a third of all Americans have “experienced severe online harassment”—which means that you don’t have to look very far to find someone who has had this experience (if it hasn’t already happened to you). And if you are at all confused by what a troll is and what behavior helps you identify a troll, you’ll find Todd Clarke’s list of “5 Signs You’re Dealing With a Troll” helpful in making that identification: “1) They’ll try to make you angry. 2) They act entitled. 3) They exaggerate. 4) They make it persona. 5) They often can’t spell.”

One of the most surprising set of targets I have encountered included several librarians who were simply doing what librarians do: fostering positive change within their communities by responding to the needs of library users and library colleagues through the creation and posting of resources to help them find information they need. (I first heard their stories while attending the panel discussion “Bullying, Trolling, and Doxxing, Oh My! Protecting Our Advocacy and Public Discourse Around Diversity and Social Justice” at the 2018 American Library Association annual conference, in New Orleans.) Two of the librarians had received an American Library Association 2017 Diversity Research Grant for a project to be called “Minority Student Experiences with Racial Microaggressions in the Academic Library”; the study was designed to use “surveys and focus groups to garner further insight into the specific experiences surrounding racial microaggressions directed at racial and ethnic minority students in the context of accessing library spaces and services on campus,” but was abandoned “[b]ecause of the level of harassment” directed at one of the librarians. Another of the librarians had tried to explain to colleagues, through a relatively brief (nine-paragraph) blog posting, what she called “race fatigue”—the “physical, mental, and emotional condition that people of color experience after spending a considerable amount of time dealing with the micro-and macro-aggressions that inevitably occur when in the presence of white people”—in an effort to make her colleagues aware of the situation and in the hope that something positive would come from recognition and discussion of that situation. A fourth librarian—working in a college library—had published an online document designed to “provide general information about anti-oppression, diversity, and inclusion as well as information and resources for the social justice issues key to current dialogues” within the college community.

When the reaction of those who wanted to torment each of the librarians began to hit, several of the recipients of trolling and other forms of online harassment were stunned and transformed by what they experienced, they said. They were “doxxed”—their contact and other personal information (e.g., email addresses, home addresses, and home phone numbers) were widely disseminated online—as part of a campaign to not only discredit them but also to interfere with the work they were doing. And, in some ways, it worked. At least one of them asked her employers to remove her contact information from her university’s website—a process that took far longer than expected because no one seemed to be prepared for the trauma that the librarian was experiencing as a result of a weeks-long barrage of threats and hate mail, nor seemed quite sure of how to respond expeditiously to the request. A few of the librarians sought help from a variety of sources, including members of police departments, but found that support was lacking because no actual crimes had been committed by those threatening (rather than actually committing) acts of violence against the librarians and their families.

A fifth librarian (who was originally scheduled to be part of a panel discussion I attended, but ended up telling her story online after she was unable to attend the conference) offered a bit of positive news: her employer was behind her all the way from the time the harassment began.

“Thankfully, and much to my honest surprise, my employer had my back,” she wrote in a piece posted on Medium.

What all of this suggests is that in preparing for that awful moment when—not if—you are on the receiving end of trolling or other forms of online harassment, you need not be or feel as if you are alone; there are steps you can take to lessen the trauma and frustration harassment is designed to provoke; and you can draw upon your community of support to help you through the experience in ways that allow you to continue engaging in positive actions to help change your world.   

N.B. — Paul has completed his manuscript for Change the World Using Social Media, scheduled for publication by Rowman & Littlefield in 2020. This is the 21^st in a continuing series of excerpts from and interviews for the manuscript in progress.

Connected Courses MOOC (#ccourses) and #oclmooc: Communities Dealing With Violations

We shouldn’t be surprised when we discover that our communities—onsite as well as online—are less safe than we expect them to be. But we are. Because we really do want to believe the best of people even though so many of them/us prove to be less than worthy of that trust. Which is probably why “trust” and “community and collaboration” are among the important aspects of online learning currently receiving attention both in the Connected Courses MOOC (#ccourses) and the Open and Connected Learning MOOC (#oclmooc) communities of learning.

These two connectivist massive open online courses (MOOCs) are creating a wonderful sense of what is possible in well-managed and well-supported communities of learning. They are also providing ample opportunities—some of them unanticipated—for us to celebrate the positive side of online interactions and to react and respond to the less savory side of the online world—rather than abandoning online interactions completely.

Posts by two of our colleagues—Alec Couros and Alan Levine—recently made us aware of what happens when others violate that trust. Couros describes how he and others had their trust violated through an unethical practice known as “catfishing”—a form of Internet fraud in which “individuals or groups create false identities to lure victims into online, romantic relationships.”  There are the obvious victims: the men or women who fall for the fraudulent online postings. There are also the less obvious victims: people like Couros and Levine, who discovered that their photographs have been used as part of the fraudulent online accounts that entrap people who haven’t fully developed first-rate digital literacy skills, including what Howard Rheingold calls “crap detection.”

An experience two online learning colleagues described earlier today reminded me that regardless of how digitally literate we become, we are going to have to ready for and confront online violations within our communities—particularly when we least expect them. It serves us well to be as prepared as possible to react strongly and positively when that moment arrives. My colleagues—both well versed in online interactions via a variety of mainstream platforms including Twitter and Google+ Hangouts—had their moment today when someone posing as a member of one of their learning communities joined a Hangout they were facilitating. Before they knew what was happening, they were exposed to an obviously unwanted sight: a close-up image of the man’s genitals. They quickly shut the session down, and then engaged in a debrief of what we all might learn.

This is where our connected learning efforts provide positive options for us. While recognizing that we’re never going to be able to completely eradicate this unwelcome behavior, we also recognize that the best way to combat it is to shine light on it. Connect with others to share resources and ideas of how to most quickly push it aside so our communities remain as positive and unsoiled as they possible can be (e.g., by publicly disseminating guides like Google’s “Report Abuse in Public Video Hangouts in Google+”). And make sure that, for every individual subjected to this sort of violation, thousands of other people are vigilantly acting together to object to and push away those unwanted acts of aggression.

I hope my colleagues will follow through on their plan to document what happened to them. I hope that all of us find ways to marginalize those who want to make our communities less than they should be. And I hope that we take the time to do what I’m about to do: support our proactive colleagues by drawing more attention to their best work—like the work of Sarah Houghton, who blogs as Librarian in Black.

Sarah is a trusted and cherished colleague who tirelessly addresses issues—like face-to-face and online harassment—consistently, directly, and often with a sense of humor even when she is documenting the most distressing, disgusting situations imaginable. Many of us—after moving beyond the initial shock we felt upon reading what she was describing—stood up and cheered (privately and publicly) when she first described the levels of harassment to which she had been subjected by members of her profession; we supported her because what was done to her hurt (and continues to hurt) all of us, and we wanted to be sure that others knew that when they disrupted our community, we would do all we could to stop the disruption. When she addressed the controversy brewing around efforts to create a code of conduct for conference attendees, we were right there with her to be sure those posting anonymous obscene responses were drowned out by calls for positive action. And when Sarah recently wrote a deeply personal article about the toll violations have taken on her, we were quick to publicly and vocally outnumber the first anonymous respondent who was naïve enough to believe that abusive comments online would be allowed to stand unchallenged on our virtual community’s turf.

That’s what we do for Sarah. That’s what we do for our #ccourses colleagues. That’s what we do for our #oclmooc colleagues. And that’s what we do for ourselves. Because we care. Because we trust that connected learning and connectivist MOOCs and the care and cultivation of our online communities matters. And because we must.

N.B.: This is the ninth in a series of posts documenting learning through #ccourses and #oclmooc.