Antisocial Networking: Dreading Social Media

May 15, 2012

Facebook helps three out of four libraries recently surveyed announce upcoming programs and new acquisitions, Research and Markets’ newly released report focusing on 62 public, academic, special, and government libraries suggests. And more than half of the libraries surveyed maintain active Twitter accounts. Which still leaves a lot of libraries—and library staff members–not yet seeing the need to use social media tools to meet library users where they are meeting.

If you’re among the several billion people who haven’t yet felt the need to start a Facebook or other social media account, you don’t need to let others push you into the social media pool; you’ll dive into those waters when you’re ready—and not a moment sooner. And if the very thought of using Facebook, Google+, LinkedIn, Twitter, or other social media services fills you with dread, please understand that you’re not alone. We’ve all been there. And some of us have overcome the dread and discovered that there are ways to use these services with the help of trusted colleagues. The moment of transition arrives when we realize we can dive into social media without it completing drowning us.

We’re constantly bombarded with admonitions and expressions of disbelief if we tell someone immersed in social media that we just don’t feel the need to join them in those venues. It’s as if, by refusing to join them on Facebook and those other sites, we have placed ourselves into an aberrational class of anti-social networking malcontents who somehow have decided to gleefully rip holes in the fabric of the social media universe. Yet nothing could be further from the truth. For some, it just takes more time to reach the moment of need—that moment when we see more value in being part of the online social networking universe than we see in remaining aloof from what initially appears to be a frivolous, unproductive use of our time.

What the social media mavens often ignore is that many people simply haven’t recognized how involvement in social media networks can actually strengthen rather than detract from the sense that we are part of vibrant, creative, and inspiring social communities that increasingly combine, in a seamless way, our onsite and online professional and personal activities. They haven’t seen the value of joining thoughtfully inspiring online conversations they don’t even know are taking place.

Those of us who gone from dread to enthusiasm now barely notice the tools; we focus on a newfound and effective method of communication and the cultivation of resources that enrich every facet of our lives. We realize that whether we are on Facebook, Google+, LinkedIn, or Twitter is far less important than how we incorporate those tools into our lives—and how we work to keep them in the role of tools rather than turning them into driving forces that keep us from accomplishing other, more important things. We quickly learn to sift through the online ephemera and go for the gold—those updates providing links to a valuable and much-appreciated resource that we would not have found by ourselves. And when that happens, we’re in the game. Completely. With full enjoyment. And with gratitude that we didn’t have to waste time seeking out that resource on our own.

All of which provides a great reminder to those of us who have made the personal and professional journey from dread and anti-social networking to developing a great appreciation for how those tools have drawn us into valuable and highly valued communities. We are not going to entice others into that world by telling them they have to join. Furthermore, there’s no reason that we should do so. What we should be doing is using these tools ourselves. Letting others know what has worked for us (and, most importantly, why). And being there to help others take the baby steps they need to take to join us in the shallow or the deep end of the social media pool.

N.B.: Paul is teaching the ALA Editions four-week online “Social Media Basics: Engaging Your Library Users” course from May 21 – June 17, 2012 (http://www.alastore.ala.org/detail.aspx?ID=3812) for those who literally want to start at the beginning by opening Facebook, Google+, LinkedIn, and Twitter accounts, and then seeing how those accounts can serve their professional and personal needs.

An edited version of this article was written for the ALA Editions blog.


Rethinking Learning and Learning Spaces (Pt. 4 of 4): Rethinking With the Authors We Are Reading

March 23, 2012

Let’s take a quantum leap in rethinking what a learning space is. Without abandoning anything that is already effectively in place, let’s think beyond the physical classroom. Past the online learning spaces we inhabit now via platforms including WebEx, Skype, and many others. Let’s think about a world where learning spaces can be almost anything that facilitates learning. And then laugh when we realize how full circle we have come.

At least one idea comes sharply into focus as we move through the rethinking process via books by John Medina, Seth Godin, Cathy Davidson, and others, including Bruce Wexler: the “places” where we learn are in a dynamic state of change, and they all benefit from being stimulating rather than static. When we look at what Michael Wesch is doing at Kansas State University and documenting on his Digital Ethnography site, we see engaged and effective learning facilitated by an engaged teacher-trainer-learner. When we turn to the YouMedia project at the Chicago Public Library, we see a learning organization blending online-onsite learning in incredibly innovative ways. When we see how colleagues are using LinkedIn discussion groups, live online conversations linked together via Twitter hashtags like #ASTDChapters or #lrnchat or #libchat, or through Google+ hangouts, we see our idea of learning spaces expand even further since each of them creates a sort of space where learning can and does occur.

When we consider how effectively wikis are being used to draw teacher-trainer-learners together asynchronously to actually produce learning objects like the annual New Media Consortium Horizon Report, we can see those wikis as learning spaces. When we see how individual blog postings on topics ranging from various learning styles to learning in libraries include extensive links and references and serve as self-contained online asynchronous lessons, we have further expanded our horizons. When we use smartphones and tablets as conduits to sites such as Smarthistory while we are standing in front of a work of art in a museum, we viscerally understand that the learning space is a blend of the museum gallery and the website and the device since they combine to provide a more comprehensive learning opportunity than would be possible without that combination. And it’s just one small additional step to move ourselves to the concept of blended learning spaces along the lines of the onsite-online social learning centers a few of us are promoting, or to see the newly created TED-Ed site as a dynamically innovative learning space.

But there’s still one obvious oversight, and it comes to our attention as we rethink what knowledge is through books like David Weinberger’s Too Big to Know, which examines our move from print-based knowledge to online knowledge. Or Nicholas Carr’s The Shallows, which suggests that using the Internet is rewiring our brains in ways that make it difficult for us to read book-length works. Or William Crossman’s VIVO [Voice In/Voice Out]: The Coming Age of Talking Computers, which is predicated on the author’s belief that text and written language will be obsolete by 2050. The oversight for many of us may be in not seeing that books themselves (in print as well as online) remain a form of learning space—a place where we encounter other trainer-teacher-learners, learn from them, react to the ideas being proffered, and even, at a certain level, engage with them through our reactions to their work and through the conversations they inspire. Which makes it tremendously ironic, as I have repeatedly noted, that these wonderful thinker-writers still are drawn to express themselves most eloquently within the very containers—the books—they think are being replaced by other options.

If we were to travel down a similar path of overlooking what so clearly remains before us, we, too, might look at all that is developing and lose sight of a valuable learning space: the physical learning spaces that have served us in the past and will continue to serve us well if we adapt them and expand them—and ourselves—to reflect and respond to our changing world as well as to our learning needs. And our desires.


Remembering Terrence Wing

December 4, 2011

The unexpected passing of ASTD (the American Society for Training & Development) colleague Terrence Wing—President-Elect of the ASTD Los Angeles Chapter—has left another void in the ASTD family. (And make no mistake about it: being actively involved in ASTD at the local, regional, and/or national level does make all of us members of an unbelievably wonderful family that shares the joy of our successes as well as the profound levels of mourning that accompany the loss of any member of that family.)

To understand what it means to many of us that Terrence succumbed to a heart attack last week, you just have to hear a little about all that he was doing or about to do. He was on ASTD’s TechKnowledge12 Program Advisory Committee (PAC), which substantially shapes the face of this influential learning conference. He was in touch with the editor of the eLearning Guild’s Learning Solutions Magazine to discuss the content of his next column. He was continuing to write engagingly, concisely, and inspirationally for the Liquid Learn blog at the cutting-edge learning company he founded and helped to run (far too infrequently Terrence, far too infrequently; I’d give a lot of have more of your thoughts archived online at this point). He was a month away from beginning his year-long term as president of the ASTD Los Angeles Chapter. He was actively exploring Google+ with many of us and providing glimpses of those wonderful ephemeral moments of life that so often pass unnoticed.

And, knowing how Terrence operated, I suspect he was probably in the middle of planning or bringing dozens of other activities to fruition in ways that would have made a positive difference in the face of workplace learning and performance across the country and in other parts of the world.

One of the most stunningly positive aspects of Terrence’s presence is how quickly he became a part of so many lives—including mine. After mentioning a wonderful article Terrence had written about Twitter as a learning tool, I was delighted to see a comment he posted March 1, 2011, in response to the article I wrote about Skype as a learning tool in the same publication. A few email exchanges quickly made us aware of our ASTD connections as well as our overlapping circles of colleagues via LinkedIn and Twitter, and I was gratified that he participated, as an online audience member, in a session (“Blend Me”) a few of us did for the Sacramento ASTD Chapter in May. (He joined us via Twitter during a segment dealing with Twitter in workplace learning and performance.)

When I heard, from colleagues, that he was at ASTD’s International Conference & Exposition in Orlando in May, I mentioned how much I would love to extend our online connections to a face-to-face chat. Terrence graciously went out of his way to stop by an informal dinner several of us were having, and he extended an invitation to join him later that evening for a chance to talk at greater length, over drinks, about what we were all doing (which, in retrospect, I’m even more glad that I accepted even though it led to a very late night after an exhausting day of commitments). Through his presence, he stimulated plenty of wonderful conversation. Through his absence, he evokes memories of those exchanges that make me realize even more poignantly what we have suddenly lost—as documented by the comments being posted on an ASTD Los Angeles Chapter site.

Many of us know a lot of people; Terrence was one of those rare gems who knew how to bring people together in a way that changes lives. I suspect the greatest tribute we can pay him is to try to be the sort of person he appeared to be. Creative. Witty. Curious. A listener. A catalyst. And a cherished colleague whose voice will be impossible to replace.


Finding Our Place in the World, Part 1: The Strength of Association(s)

November 4, 2011

Traveling extensively, colleagues have suggested, can be a very lonely experience. But I don’t see that at all. In an onsite-online world that offers far more connective tools than any of us will ever be able to adequately explore, we’re never very far from what our varied associations can offer.

While earning an online Master of Library and Information Science degree through the first-rate program offered by the University of North Texas a few years ago and traveling extensively, I thrived on connections with my wonderfully supportive community of learners; all I had to do was log onto our course discussion boards if I wanted to keep up with the latest exchanges of ideas. When I’m on the road now and missing the stimulation of conversation with colleagues who are spread all over the country, I simply make a phone call, send an email, or catch up to those who are online via online chat functions, Skype, Twitter, live (or archived) online discussion sessions, and, as of a few days ago, via Google+.

And as an extended writing-training-consulting project kept me far from home over the past few months, I gained newfound appreciation for what my association with colleagues in the American Society for Training & Development (ASTD) means in terms of being part of a tightly knit professional family.

Shortly after arriving onsite in Florida’s Fort Lauderdale/West Palm Beach area from San Francisco in early August, I took the two steps that immediately helped me remain connected with my local and extended community. I obtained my West Palm Beach Public Library card so I could start reading and learning about the local community I was briefly joining, and I asked Florida-based ASTD colleague Jennifer Tomarchio whether there was an active ASTD community there. Jennifer’s response was an invitation to the ASTD South Florida chapter’s upcoming Friday evening social event, and that’s where the fun and extended connections blossomed.

The initial greeting from ASTD members whom I was meeting for the first time was warm and welcoming; I knew I was among peers. But the real value of association in this case became obvious when I looked up and unexpectedly saw two familiar faces: Steve Feinstein and Steve Parkins, whom I had met at national conferences without realizing they were based in South Florida and are currently president and president-elect of the chapter. And it just kept getting better: at the next chapter meeting, I unexpectedly found myself face-to-face with Michael Sabbag, another colleague I absolutely adore from the national association and who, I learned that evening, remains quite active in the South Florida chapter. And when several of us were at ASTD’s Chapter Leaders Conference last month in Arlington (VA) and I was missing my ASTD Mount Diablo colleagues who couldn’t attend the conference this year, my newly established South Florida ASTD family agreed to adopt me (and we tormented the Mount Diablo branch of the family by tweeting the news and a photograph back to them).

I often hear comments about how acquaintances and colleagues can’t afford the cost of joining an association that operates at the level of an ASTD. And although I do, at a visceral level, understand how tightly squeezed the economy has left many of us, I have to agree with my ASTD colleague Ken Steiger, whose response to the comments is “I don’t see how I can afford to not join ASTD.” Whether we pay for our associations, seek them through different means, or, in the best of all worlds, seek them everywhere we can, there’s no denying that if we want to overcome the personal and professional isolation from which so many suffer, we need to take that first step of seeking association. And then becoming active contributors and collaborators within the communities we have joined.

Next: Place in an Onsite-Online World


Creativity, Innovation, and Evolution in Publications

July 8, 2010

I’m not among those who feels compelled to worry about the future of magazines and newspapers. The way we share information in print and online is evolving so quickly that discussions of the future can’t possibly keep up with the reality of current innovations.

Attending the semi-annual meeting of the American Libraries magazine Advisory Committee while I was in Washington, D.C. for the 2010 American Library Association (ALA) Conference last week helped bring a lot of the picture into focus for me. Editor and Publisher Leonard Kniffel and his colleagues provided an intriguing summary of what they’ve been sharing with the magazine’s readers over the past year: a print publication which has been seamlessly interwoven with an online presence including featured videos, a photo gallery, and archives of the print editions and digital supplements; a readership that is responding well to a variety of information resources including the print and online versions of American Libraries; a weekly online publication—American Libraries (AL) Direct—which provides dozens of summaries and links to articles of interest to the more than 60,000 members of the American Library Association; an editor’s blog that is an integral part of the mix; and a growing appreciation for print articles which tackle larger themes rather than focusing on the sort of breaking news items which are more effectively disseminated via the online resources.

The result is a family—in the best sense of the word—of offerings that serve as a focal point for Association members and others interested in the state of libraries. It’s an early 21st-century version of the old local newspaper as center of a community, but serving a much larger and geography dispersed population than small-town papers ever imagined reaching.

I think Kniffel and his colleagues are doing a great job of drawing from the publication’s best traditions while taking advantage of opportunities offered by online resources. Articles which begin online can find their way—in revised versions—onto the pages of the print publication which, in turn, is posted online to reach an even larger audience than would have been possible a few years ago. Thematic publications, in the form of magazine-length digital supplements, give readers even more opportunities to explore issues of interest to them. And the creative use of eye-catching and easy-to-read design makes the offerings visually as well as intellectually appealing—an aspect of publication that is all too often ignored in a world where thoughts and imagery are extremely ephemeral.

While members of the American Libraries Advisory Committee spent little time during their meeting discussing articles and presentations on the state of magazines and publishing, their conversations implicitly acknowledged many of the innovations receiving attention in a variety of venues. The 2009 TED talk about a Polish newspaper designer’s innovative efforts to make each issue of his publication an event for readers is not far from what American Libraries accomplishes through its digital supplements and its annual print edition dedicated to innovations and achievements in library architecture. James Fallow’s article in the June 2010 issue of The Atlantic magazine“How to Save the News”—about how Google is supporting the evolution of newspapers is consistent with the moves American Libraries has already made to be present where readers are congregating rather than bemoaning the loss of print-publication readers to online sources. And Clay Shirky’s thoughtful presentation and discussion on “Internet Issues Facing Newspapers” explores new models for publications which American Libraries appears to be embracing.

Because our newspapers and magazines have—far longer than any of us have been alive—served as centers of the communities they serve, we have a vested interest in being sure that they continue to meet our needs and that we continue to support them through our patronage. It’s clear to me that their evolving onsite-online formats connected to print counterparts are continuing to reflect, support, nourish, and even help create new communities of interest, and those who are mourning their loss are simply not paying attention to the underlying health that print and online entities like American Libraries are displaying as they continue to evolve to meet their readers’ needs.


Building Buzz: Microblogging, Learning, and Atlantic Monthly (Part 1 of 2)

February 13, 2010

Being the pseudo-troglodyte that I am, I have not joined Facebook, Twitter, or any number of social networking services that friends and colleagues enjoy on a daily basis. On the other hand, I’ve found LinkedIn, Ning, and a few other tools to be tremendously effective for what I value: using online tools as tools rather than letting them demand minutes and hours I simply cannot spare.

Google, this week, shifted my thinking a bit by pushing a new free and easy-to-use add-on into my Gmail account: Google Buzz. It turns out to be an interesting variation on the theme of microblogging a la Twitter and LinkedIn updates by allowing participants to connect to each other very easily through the posting of short messages back and forth over a shared network.

What really drew me to experiment with Buzz over the first few days of its existence was the realization that I could view—or not view—Buzz entries as time and desire allowed. Friends who use Twitter tell me that if I don’t want to check for updates frequently and respond rapidly, there’s really no point in using Twitter; Buzz, on the other hand, approaches me as I love being approached: it’s available, but not demanding.

Twitter, on its own website, bills itself as “a real-time information network powered by people all over the world that lets you share and discover what’s happening now…[w]hether it’s breaking news, a local traffic jam, a deal at your favorite shop or a funny pick-me-up from a friend.” The result is that users post an overwhelming amount of personal information which can quickly drown readers in minutiae.

Facebook clearly provides a playfully social gathering place for people looking for the online equivalent of the “third place” away from home and work that Ray Oldenburg described so well in The Great Good Place: Cafés, Coffee Shops, Bookstores, Bars, Hair Salons and Other Hangouts at the Heart of a Community more than 20 years ago. With the online Facebook community comes an expectation that responses from community members will be swift and plentiful.

LinkedIn offers a relatively unobtrusive business- and career-oriented variation on the theme, serving as a way to “find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.” Controlling the flow of incoming information is easy to manage, which is one of its most attractive features for me.

And now we reach Buzz, which attempts to provide a way to “start conversations about the things you find interesting,” according to the introductory video posted by Google. It’s already clear that much of the information overload seen through other microblogging tools is possible, and it’s equally clear that its success as a valuable information source depends on how we all use it.

While it’s far too soon to know how it will play out, I have to admit that I’ve already been delighted with a few of the results. While several people are posting exactly the sort of personal ephemeral updates which keep me away from Twitter and Facebook, a few are exploring the possibilities of sharing useful resources along the lines of meeting notices and professional print and online resources we might otherwise overlook.

UC Berkeley E-Learning Librarian Char Booth, for example, posted a link providing information on her forthcoming book, Reflective Teaching, Effective Learning: Instructional Literacy for Library Educators right at a time when I had been exploring and writing about the need for more reflection in learning. Writer-instructor-librarian Meredith Farkas initiated an exchange soliciting recommendations for “a really good book (or books) with concrete suggestions for engaging library instruction activities.” And ALA Learning colleague and co-writer Lori Reed posted a link to “How a New Jobless Era Will Transform America” in the March 2010 issue of The Atlantic, a fascinating article with interesting repercussions for all of us involved in training-teaching-learning.

So I’ve been Buzzed. And I’ve already absorbed that wonderful article from The Atlantic. And am now ready to Buzz others with thoughts about what that article suggests to the trainer-teacher-learners among us.

Next: What the Atlantic Article Suggests for Trainer-Teacher-Learners


%d bloggers like this: