Hidden Garden Steps: Hoops and Hopes and Aspirations

July 12, 2012

Hidden Garden Steps volunteer Sherry Boschert has once again outdone herself. Working with us to film a playful fundraising video that is now posted on Indiegogo, she is helping us make our current and prospective supporters aware of one of those routine yet essential elements of any successful fundraising campaign: attracting money for something as basic as a set of permits allowing us to carry to the project to completion.

After confirming that we would need nearly $8,000 in application fees from the City/County of San Francisco, Sherry and I met to discuss the latest hoops that project volunteers would have to jump through to create a ceramic-tiled mosaic similar to what exists on the Moraga Steps here in San Francisco’s  Inner Sunset District and surround it with attractive gardens and murals.

Appreciative for all the support we have received from colleagues in the San Francisco Department of Public Works as well as in the San Francisco DPW Street Parks Program, City Hall, and the San Francisco Arts Commission, we wanted to emphasize that this particular fundraising effort is grounded in a real need and in full partnership with our City/County colleagues.

“Our $8,000 goal will cover a $3,379 fee set by the San Francisco Planning Commission for permit applications as well as other Department of Public Works fees established by the San Francisco Board of Supervisors based upon the number of hours it takes to process applications for a project of this scale,” we explain on our Indiegogo site. “We don’t begrudge the City this money—we know that these departments provide valuable services, and we couldn’t do this without their help. A small portion of funds raised will go towards Indiegogo and banking fees.”

Efforts to seek fee waivers were unsuccessful—our colleagues in City/County government are, of course, facing the same financial challenges so many of us face—so we’re moving ahead to publicize this particular need in the hope that project supporters will step up to the plate and push us closer to our goal.

Campaigns like this one—drawing from any level of contribution our current and prospective supporters care to offer—obviously rise or fall on our ability to engage the level of community support and collaboration that has been at the heart of all our successful efforts to date. That clearly means we need help raising the funds within the next 60 days to meet our latest campaign deadline, to reach the widest possible audience, and to foster action by everyone who has been touched and inspired by our vision for taking simple steps to create another magnificent set of Steps here in San Francisco—an effort supported not only by neighborhood residents but by donors from seven states beyond California and, as of last week, our first donor from London.

If you can help us by forwarding information to those you know, please do. If you can donate any amount to help us raise funds for the application fees, even better. And if you’re inspired by the sense of community and collaboration the project is helping to create, we hope you’ll join us in our efforts to clean up the site (second Saturday of each month, from 1 – 3 pm on 16th Avenue between Kirkham and Lawton here in San Francisco), prepare it for the structural repairs our DPW colleagues are about to begin, and continue helping us reach the current and prospective volunteers who are making this project soar.

N.B.: This is the eleventh in an ongoing series of articles to document the Hidden Garden Steps project in San Francisco. 


Hidden Garden Steps: Volunteerism, Partnership, Community—and Success!

December 6, 2011

It’s magnificent to watch a community develop. It’s even more rewarding to be part of the group of volunteers contributing to that growth. So those of us involved in nurturing the Hidden Garden Steps project, designed to create a second ceramic-tile staircase surrounded by gardens (with  murals thrown in for good measure) in San Francisco’s Inner Sunset District, are feeling absolutely giddy at the sense of community that is springing up around us.

Working with an ever-growing group of individual and organizational partners including the San Francisco Parks Alliance and the City and County of San Francisco Department of Public Works Street Parks Program, we managed to obtain another $10,000 toward our $300,000 project goal during a two-hour onsite fundraising event that drew generous and enthusiastic supporters to the Steps last Saturday. We attracted our 100th donor (organizing committee member Barbara Meli, pictured here) contributing to the individual tiles that will be installed up and down the entire stairway. We have also received donations to support installation of five of the 22 multi-tile elements that are a key part of project artists Colette Crutcher and Aileen Barr’s stairs design, with another two sets of donors committing to underwriting additional multi-tile elements.

And, the day before, we met with our colleagues in Nature in the City’s Green Hairstreak [Butterfly] Corridor project to explore ways we can work even more closely together to restore and extend a little of the area’s natural beauty and wildlife habitats throughout those Inner Sunset District hills.

Our monthly organizing committee meeting Saturday morning, furthermore, gave us a chance to catch up with each other briefly as we continued outlining our plans for more events, more onsite improvements, and additional steady growth toward completing the project. And we even took a few minutes to relish the increased sense of collaboration each new volunteer brings to this endeavor at long-term community-building.

Encouraging signs are springing up nearly everywhere we look. The trimming of the trees by Tree Shapers, LLC last spring and our efforts to remove considerable amounts of graffiti, debris and overgrown brush allowed us to begin installing the first a series of gardens combining California native plants, succulents, and other treasures. Our work is attracting an increasing number of birds and animals—including a squirrel that was sunning itself from the top of a telephone pole on a particularly sunny morning a few days ago hours after we added nearly two dozen Monkey Flower bushes–to that garden-in-progress at the top of the steps.

We’re continuing to work toward having structural repairs to the stairs completed as soon as possible so we can further prepare the habitat for the Green Hairstreak butterflies next spring and begin creating the tiles and tile elements that will adorn the steps. In the meantime, we continue to welcome interested members of our extended community to join us at the monthly plantings and clean-ups (second Saturday of each month from 1-3 pm if rain doesn’t prevent us from working), jump into the myriad volunteer opportunities available, or simply walk the Steps and join us in celebrating our accomplishments to date.

For information about purchasing a tile or becoming involved in the Hidden Garden Steps project, please visit our website at http://hiddengardensteps.org or write to us at hiddengardensteps@gmail.com. You’ll also find us on Facebook and Twitter (@gardensteps).

N.B.: This is the eighth in an ongoing series to document the Hidden Garden Steps project in San Francisco.


Community Partnership: How to Raise Money and Build Relationships

October 2, 2011

At a very important yet oft-overlooked level, every member of library staff (and many other organizations) is now a fundraiser in a very competitive environment. That’s because great fundraising comes from the building of great relationships, and all library and nonprofit staff members play a role in nurturing and sustaining positive and mutually beneficial relationships between libraries, nonprofits, and the communities they serve—in good as well as in challenging times.

Fostering effective collaborations is at the heart of the ALA Editions Community Partnership: How to Raise Money and Build Relationships course, which runs online from Monday, October 3 through Sunday, October 30, 2011. But don’t let the fundraising  aspect scare you. We’re as much concerned here with the collaboration-relationship side of the equation as we are with the funding and  in-kind gifts that result from those relationships.

There are wonderful resources to be explored here, including the Urban Libraries Council report Making Cities Stronger: Public Library Contributions to Local Economic Development. It’s as fresh today as it was when it was published in January 2007. We’ll  be using it as an anchor to our explorations and discussions of how partnerships are developed and what some of our most creative colleagues have been doing to serve as active participants within their communities.

We’ll also have access to the complete version of Providing for Knowledge, Growth, and Prosperity: A Benefit Study of the San Francisco Public Library rather than the executive summary that is available on the Internet. Reading and discussing that document in conjunction with the use of other articles, short online videos, and PowerPoint presentations from several sources will help us recognize the benefits we bring to our communities so we can better demonstrate the worth of our organizations to our current and prospective community partners.

And we’ll finish this four-week interactive course with an in-depth look at one of the hottest recent library-business community partnerships—the e-reader project between the Sacramento Public Library and Barnes & Noble.

There will be plenty of other resources to explore, and the collaborations we develop will include the interactions among our learning colleagues from libraries across the country as we use an online bulletin board to share weekly assignment postings, engage in optional weekly office-hour chats, and produce resources we can immediately use in our efforts to create, nurture, and sustain partnerships that benefit our communities.

To register, please visit the ALA Store.

N.B.: This piece was originally written for the ALA Editions blog (http://alaeditions.org/blog) and is reposted here with the permission of our ALA Editions colleagues.


Hidden Garden Steps: Fundraising and Communities of Support

April 26, 2011

While some of us would rather swim with sharks than engage in fundraising efforts, others successfully approach the challenge—fundraising, not sharks—with such panache that their actions make everyone want to dive in with them.

When our campaign to raise the $300,000 we will need to complete the Hidden Garden Steps project in San Francisco’s Inner Sunset District began a few months ago, those of us on the project organizing committee faced the endeavor with a sense of enthusiasm and excitement. The payoff was almost immediate: two of the multi-tiled elements—the butterfly and the dragonfly—were immediately claimed by two supporters to move us $14,500 closer to our overall goal. Donations in support of individual tiles soon followed, and we’re seeing an increase in the sale of those $150, $350, and $1,000 tiles week by week—to the point where we are close to having $30,000 for the Hidden Garden Steps.

Although the primary goal of the project is to produce a set of ceramic-tile steps with a garden and large wall mural between Kirkham and Lawton streets at 16th Avenue to complement the original steps on Moraga between 15th and 16th avenues, there is an equally important vision: to continue strengthening the sustainable sense of community and the collaboration that exists among various groups in the Sunset District.

We’re well on our way to meeting that goal, too. Our successful outreach events at Crepevine and Vintage Senior Living have produced major results: additional people volunteering to join the organizing committee, increasing amounts of marketing assistance from volunteers, and the creatively engaging effort Sherry Boschert is currently facilitating to raise $5,500 for the Diablo Fairly Lantern element. (Sherry’s effort is more than halfway toward its goal, having raised more than $3,000 as of this morning.)

Other groups—both from the neighborhood and from a much wider geographic area—are following Sherry’s example by organizing campaigns to underwrite the cost of specific parts of project artists Aileen Barr and Colette Crutcher’s design. Volunteers are also making substantial contributions by arranging for everything from cost-free sites for promotional events—and we can use more of those—to arranging for pro bono professional tree-trimming services that have already noticeably transformed the site by making it a little less hidden.

As individual and organizational partners including the City & County of San Francisco Department of Public Works Street Parks Program continue to join this San Francisco Parks Trust project, enthusiasm is increasing. Support is growing, And, step by step, we are all building something of lasting value.

N.B.: This is the fourth in an ongoing series to document the Hidden Garden Steps project in San Francisco. 


Hidden Garden Steps: When Social Networking Supports an Onsite-Online Community

March 20, 2011

Creating a community-based, volunteer-managed, neighborhood beautification project while strengthening the sense of community in San Francisco’s Inner Sunset District took an interesting turn a few days ago: one of our volunteer supporters for the Hidden Garden Steps project went online with a charming—and obviously effective—fundraising effort to help move the $300,000 project forward.

The initiative by the volunteer—Sherry Boschert, who lives with her partner near the Steps—is not only engagingly straightforward. It is also very much in the spirit of the Hidden Garden Steps effort, which relies on a loosely structured organizing committee coordinating a San Francisco Parks Trust project to bring existing neighborhood individuals, groups, and business owners together in a collaborative effort to complete the project on 16th Avenue, between Kirkham and Lawton streets.

Boschert did her research by talking with the project artists (Aileen Barr and Colette Crutcher) at a recent fundraising and marketing event hosted by Crepevine owner Majed Fakouri. She also, at the same event, met with organizing committee member Licia Wells for a quick brainstorming session about various aspects of her idea to bring members of the Inner Sunset GLBT community together to raise $5,000 to support the creation and installation of the Diablo Fairly Lantern tile element of the Steps project. Then Boschert, a writer and activist who has lived in the neighborhood for two decades, used the Kickstarter online fundraising platform to post the video she created.

Within 24 hours, the posting had already attracted three donors who contributed more than 10 percent of the $5,000 goal for that one piece of the overall Hidden Garden Steps effort. And she has already offered to show others how to engage in similar efforts on behalf of the Steps.

There is plenty to admire and to learn from here, and it reminds us of the importance of combining face-to-face and online efforts seamlessly. Boschert became interested in the Hidden Garden Steps project as a result of organizing committee members’ efforts to collected collect signatures on petitions in early 2010. She remained interested as organizing committee members held monthly meetings to create an effective project infrastructure throughout 2010; created local interest through flyers posted throughout the neighborhood and through rudimentary Facebook, LinkedIn, and Twitter accounts; began formal fundraising efforts in early 2011; and began scheduling public events in volunteers’ homes, at Crepevine, and other settings.

The result of the organizing committee’s efforts, so far, has been a flow of more than $20,000 in donations not only from San Franciscans but also from San Franciscans’ friends, relatives, and colleagues in other parts of the United States.

Boschert, on her Kickstarter page and in the video, creates the sense of warmth, engagement, and fun that is at the heart of the entire project: “This Kickstarter project is raising funds specifically to sponsor one element in the design—the Diablo Fairy Lantern flower—and to recognize the gay, lesbian, bisexual and transgender (GLBT) residents of the Sunset District who live near both sets of steps.

“Why GLBTs? The Sunset has a reputation for being one of the city’s most conservative, straight districts, but GLBT people have always lived here too. We want to give back to the community by supporting this gorgeous project, and we will place one tile near the Diablo Fairy Lantern with the name of our social group, Out in the Fog.

“Why the Fairy Lantern? (I don’t really have to explain that, do I?) Because it’s beautiful. Here’s what the Fairy Lantern looks like in the design, and here’s what it looks like in real life. Like I said — gorgeous.”

And as we move forward with our efforts to bring the entire project to fruition, it’s worth the time it takes to acknowledge something else equally gorgeous: the spirit of community that inspires people like Boschert to carve time out of their very busy schedules to engage in positive actions. And make us smile.

N.B.: This is the second in an ongoing series to document the Hidden Garden Steps project in San Francisco. Next: Local Libraries’ Involvement in the Hidden Garden Steps Project.


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