The Fourth Place Revisited: Creating an Instant Onsite-Online Social Learning Center (Part 2 of 2)

It’s not often that we have the opportunity to produce learning objects as part of a learning opportunity, but that’s exactly what an engaged group of learners (library directors from the state of Virginia) achieved last week during the final two-hour session of the Library of Virginia’s two-day Directors’ Meeting in Richmond, Virginia that Maurice Coleman and I helped facilitate.

By the end of our time together Friday morning, all of us not only had collaborated to create a blended (onsite-online) social learning center that had onsite participants seamlessly engaged with several online colleagues in discussions about the future of libraries and learning and learners, but we had also used the wisdom of the group to capture and produce a viewable record of the conversations that took place via Twitter by using Storify.

How we achieved those results as a temporary community of learners drawn together and supported by Library of Virginia Continuing Education Consultant Cindy Church and her colleagues provides a wonderful example of social learning at its best and most creative. It also provides a wonderful case study of how any trainer-teacher-learner can promote and nurture what we’ve been calling the new Fourth Place in our world—social learning centers that can exist onsite, online, in onsite-online combinations, and even in unexpected places, 39,000 feet above the surface of the earth, when the conditions for social learning are in place.

The creation of our onsite-online social learning center last Friday was a response to necessity: those library directors clearly needed something far different than what Maurice and I had planned to offer, so the two of us, after our Thursday afternoon sessions with them, completely threw out what we had prepared and, instead, spent Thursday evening contacting colleagues who are active and innovative users of social media tools in libraries and others settings. The results were spectacular, and improv was at the heart of much of what we accomplished.

Our new plan for Friday morning was to take the existing meeting room space in the Library of Virginia there in Richmond and transform it into a setting where social learning could occur. We decided to begin with a Twitter feed (#lvadir12, for Library of Virginia Directors’ Meeting 2012) that would connect onsite participants to Bill Cushard, Buffy Hamilton, David Lee King, and Jill Hurst-Wahl so that our online colleagues, well-versed in social media tools and learning, could explore options with the onsite participants. That Twitter  feed, aggregated via TweetDeck, was projected onto a screen in the front of the room; it was also visible to the many onsite participants who followed and contributed to it via their own mobile devices—a stunning example of how quickly we all are adapting the Bring Your Own Device movement into our workplaces and other venues.

Maurice and I also, on the spur of the moment, decided to take advantage of onsite wireless access to connect onsite participants to our online partners via a Google+ Hangout—a plan that had to be abandoned when the wireless access proved to be inadequate for what we were trying to do. Even that disappointment, however, provided a useful learning experience: it helped everyone to not only see and understand the advantages and challenges of trying to incorporate social media tools into learning, but also to see how easy it is, in the moment, to change course and use what is available to produce effective learning in a social context. As Maurice himself observed, we learn as much from our failures as from our successes.

Anyone reading the Storify transcript—it appears in reverse chronological order, so requires that we go to the final page of the document and work out way back up to the top to follow the flow of the exchanges—quickly obtains a sense of how dynamic this sort of learning can be. While there was an overall structure to the discussion, there was an equal amount of on-the-spot adjusting to themes that turned out to be important to the onsite and online learning partners. All of us were learning from each other—an achievement well-documented in that moment when we tweeted out a request for help in capturing the Twitter feed and immediately received Buffy’s suggestion that Storify would produce what we needed.

There was also a clear focus on being engaged in something more than an ephemeral discussion to be forgotten as soon as it was finished. The final segment of the conversation produced commitments by the library directors themselves as to what they would do to apply lessons learned when they returned to their libraries.

Among the offerings:

• “We will ask our community how we can help them.”
• “We will ask people how they want to hear from us.”
• “We will designate staff time to learning-opportunity development.”

And in a wonderful moment of laying the foundations for the concrete results that the best learning opportunities can produce, one discussion group said “We commit that we will post on our listserv, within six weeks, one thing we have done from this session”—thereby assuring that this particular social learning center will remain in existence for at least six weeks after participants formally left the physical site to return home.

If that sounds like a surefire way to demonstrate how social learning centers can produce tangible, sustainable results, then we all will have benefitted from the creation of this particular example as we look for ways to create and nurture our own. And we’re well prepared to further explore the concept of social learning centers as a new Fourth Place (after the first three places—home, work, and social settings where members of a community informally gather) in libraries or any other setting where learners gather in Intersections to enjoy each other’s company while learning from each other.

The Fourth Place Revisited: When Social Learning Center Learners Take the Lead (Part 1 of 2)

You know you’re onto a major learning success when your learners seamlessly and playfully take the lead—which is exactly what happened late last week, halfway through the Library of Virginia’s two-day Directors’ Meeting in Richmond, Virginia.

Cindy Church, continuing education consultant for the Library, had brought Maurice Coleman and me in to facilitate a few sessions on the future of libraries and learning. Maurice engagingly initiated our portion of the program with “A Blind Leap of Faith: Keeping Your Library Thriving in the 21^st Century.” His presentation Thursday afternoon provoked plenty of positive conversation onsite; it also, in the spirit of what we were doing, reached beyond the walls of the auditorium to be viewed by more than 800 people online after SlideShare’s managers highlighted his PowerPoint slide deck on their home page.

Maurice and I picked up where his initial session ended that afternoon by moving into a presentation/facilitated discussion, “Learning to Meet the Future: Libraries Developing Communities,” that was designed to introduce the library directors to the idea that libraries are serving as a new Fourth Place in our world—social learning centers. A major learning point was to be the idea that libraries often fill this need, but don’t call much attention to it, so are missing a chance to more effectively be at the center of the social learning process that effectively reaches and serves significant numbers of people in life-changing ways within their communities.

But a funny thing happened on the way to our denouement Thursday afternoon. It became clear to Maurice and to me, during our end-of-the-day wrap-up with the directors, that even if they hadn’t been familiar with the jargon of social learning and social learning centers, they were already engaged in using libraries as centers of formal and informal learning. And as if to prove how quickly they were assimilating the idea that learning is social, continual, and playful, one of them incorporated the term they had just picked up to tweet out a reminder about a gathering that was about to take place over drinks in a local hotel bar: “Social learning environment at Hilton Garden Inn 5:30.”

Since social learning often benefits tremendously from flexibility and in-the-moment course adjustments, Maurice and I were delighted to see that some of the formal discussions carried over to that social learning environment at the Hilton Garden Inn. And we were also extremely curious about two elements of what we were seeing: what connected those library directors so effectively to learning, and what we could do, overnight, to abandon what we had originally planned for the Friday session so we could more effectively meet those learners where they were and support them even more in their own work.

It didn’t take long to find the answer to the first question: directors with whom we spoke mentioned that Cindy and her colleagues in the state library (the Library of Virginia) had done quite a bit to foster a culture of learning throughout libraries statewide—again proving that if we have the right person or people in key positions, magic occurs. It’s not that we haven’t seen other colleagues in libraries express a commitment to learning—it is certainly visible here California through efforts supported by our state library, and the American Library Association’s current strategic plan goes a long way in fostering a mission statement that includes a commitment to “promotion and improvement of library and information services and the profession of librarianship in order to enhance learning and ensure access to information for all.” What does not yet appear to be so common is the explicit commitment to social learning expressed and demonstrated so overtly by those Virginia library directors last week.

As for the answer to our second question—how to quickly produce an appropriate learning opportunity the following morning since what we had planned was clearly not going to be sufficient to meet this group’s needs—it came later that evening. Focusing on the idea that the library directors would benefit from hands-on experience in shaping and using a social learning center, we tossed out our original workshop plan and decided to turn the Friday morning session into an exercise of creating an impromptu blended (onsite-online) learning center that facilitated a conversation about what the directors could do upon returning home to their own libraries. All we had to do was find some online participants on the spur of the moment.

Next: Redesigning an Entire Social Learning Opportunity Overnight

Community, Collaboration, and Learning: Time for the Fourth Place

It appears to be time to further develop what Ray Oldenburg initiated with The Great Good Place. That wonderful and still-influential book, first written and published more than twenty years ago in a pre-World Wide Web era, suggests that our first place is our home, our second place is where we work, and our third place is the treasured community meeting place where we, our friends, and colleagues come and go. The idea of the third place has been embraced by many, and has a counterpart in “the Intersection,” which Frans Johansson describes in his own more recently published book, The Medici Effect, as a place where people of differing backgrounds meet, exchange ideas, and, through their intersection, develop and disseminate new ideas.

What seems to be ripe for development now is a complementary fourth place: a community gathering place for social learning. The idea for this version of a fourth place (more about other versions in a moment) came out of a discussion two days ago with colleagues participating in the latest episode of Maurice Coleman’s biweekly T is for Training podcast—which, in its own way, has become an online third/fourth place for an ever-expanding community of learners comprised of those involved and/or interested in workplace learning and performance in libraries.

The potential development of the fourth place as community gathering place for social learning is worth exploring in and of itself since it embraces all that the concept suggests and it serves as an online example of what both Oldenburg and Johansson describe in face-to-face settings. Coleman’s latest podcast began with a handful of us discussing what we would love to see discussed at the annual Computers in Libraries  conference, to be held in Washington DC in March 2011. Because T is for Training colleague Jill Hurst-Wahl, who serves as Assistant Professor of Practice in Syracuse University’s School of Information Studies and is involved in planning the conference, was participating in the discussion, we quickly started dreaming about topics that have been on our minds, including the idea that “Computers (and Humans) in Libraries,” with a strong emphasis on listening to what library users want from libraries, might open some doors and eyes. As if on cue, the remaining participants—Coleman, Library System of Lancaster County Training Coordinator Stephanie Zimmerman, Statewide MarylandAskUsNow! Coordinator Julie Strange, and I—were joined in our Intersection by a contributor who had not previously called in during one of the live online sessions: someone who identified himself as Rutgers University student Walter Salem.

Salem was exactly what we were seeking: a person who is not involved in training but who expressed a passion for what libraries are, what they have been, and what they are becoming. While he was commenting via the audio portion of the program, a few of us noted via the typed chat that he seemed to be describing Oldenburg’s third place, and we actually suggested that to him. At that point, he corrected us by emphasizing that what he really loved was the sense of a place where he was surrounded by learning and the potential for learning, and that’s where we started translating his thoughts into something concrete for libraries and any other onsite or online community willing to use all the tech and human tools available to us.

“Maybe we’re looking at a ‘fourth place’: the educational community meeting place where members of the community gather,” I suggested via the typed chat.

“The interesting thing is that this ‘fourth place’ can be anywhere,” Hurst-Wahl immediately typed back. “It needs to be a ‘place’ where there are resources (people, books, computers, etc.) to connect people to the knowledge that they want to acquire.”

It didn’t take long for all of us to agree that this is an idea well worth nurturing and promoting, and Coleman had, before the live discussion ended, provided the refined fourth place definition with which we are working: “a community gathering place for social learning.” And while all of us were specifically thinking of the roles libraries could play as this sort of fourth place, it’s obvious to me that there’s room for fourth places of this level in almost any onsite or online setting where learners come and go, where they seek a community of support and a chance for Intersection-level exchanges, and where the place itself serves as and inspires communities of learning.

Curiosity, of course, compels us to immediately ask whether others have already toyed with the idea of a fourth Oldenburgesque place. The answer is yes, and one of them appears to have made its online debut just a month before we had our own Intersection moment: Richard Florida, author of The Rise of the Creative Class and other more recently published books, proposed his own version of a fourth place as a mixture of commerce and engagement. And writer-consultant Doug Fleener was actually five years ahead of us with a proposal of fourth place  as “a gathering place inside a store for customers who share a common interest in the products and services the retailer sells.”

So perhaps what we are working with are sub-sets of Oldenburg’s original third place—communities with specific interests. Or an entirely original version and description of the important places in our life. Or, perhaps with yet another nod to the brilliance of the entire Web 2.0 and Learning 2.0 phenomena, we’re looking at Place 4.0, and an acknowledgment that there is room for all three proposals described here: a series which begins with Place 4.1, Place 4.2, and Place 4.3, then continues with the infinite possibilities of places that are different, yet intrinsically connected to, what Oldenburg has set in motion.

Let’s see how many interesting Places this might take us or produce.

Updates: Jill Hurst-Wahl, on August 17, 2010, has continued the conversation on her Digitization 101 blog (at http://hurstassociates.blogspot.com/2010/08/community-collaboration-and-learning.html).