Hidden Garden Steps: Fundraising and Communities of Support

April 26, 2011

While some of us would rather swim with sharks than engage in fundraising efforts, others successfully approach the challenge—fundraising, not sharks—with such panache that their actions make everyone want to dive in with them.

When our campaign to raise the $300,000 we will need to complete the Hidden Garden Steps project in San Francisco’s Inner Sunset District began a few months ago, those of us on the project organizing committee faced the endeavor with a sense of enthusiasm and excitement. The payoff was almost immediate: two of the multi-tiled elements—the butterfly and the dragonfly—were immediately claimed by two supporters to move us $14,500 closer to our overall goal. Donations in support of individual tiles soon followed, and we’re seeing an increase in the sale of those $150, $350, and $1,000 tiles week by week—to the point where we are close to having $30,000 for the Hidden Garden Steps.

Although the primary goal of the project is to produce a set of ceramic-tile steps with a garden and large wall mural between Kirkham and Lawton streets at 16th Avenue to complement the original steps on Moraga between 15th and 16th avenues, there is an equally important vision: to continue strengthening the sustainable sense of community and the collaboration that exists among various groups in the Sunset District.

We’re well on our way to meeting that goal, too. Our successful outreach events at Crepevine and Vintage Senior Living have produced major results: additional people volunteering to join the organizing committee, increasing amounts of marketing assistance from volunteers, and the creatively engaging effort Sherry Boschert is currently facilitating to raise $5,500 for the Diablo Fairly Lantern element. (Sherry’s effort is more than halfway toward its goal, having raised more than $3,000 as of this morning.)

Other groups—both from the neighborhood and from a much wider geographic area—are following Sherry’s example by organizing campaigns to underwrite the cost of specific parts of project artists Aileen Barr and Colette Crutcher’s design. Volunteers are also making substantial contributions by arranging for everything from cost-free sites for promotional events—and we can use more of those—to arranging for pro bono professional tree-trimming services that have already noticeably transformed the site by making it a little less hidden.

As individual and organizational partners including the City & County of San Francisco Department of Public Works Street Parks Program continue to join this San Francisco Parks Trust project, enthusiasm is increasing. Support is growing, And, step by step, we are all building something of lasting value.

N.B.: This is the fourth in an ongoing series to document the Hidden Garden Steps project in San Francisco. 


Hidden Garden Steps: Libraries, Community, and Collaboration

March 30, 2011

Most people use public libraries to check out books or access other onsite and online resources. A few of us sometimes walk into libraries with much less focused goals in mind, and walk away with unexpected opportunities beyond our wildest dreams.

When Licia Wells and I joined a friend at the reopening celebration for the Bernal Heights Branch Library here in San Francisco on January 30, 2010, we had no idea that we were about to become involved in a community-based, volunteer-managed, neighborhood beautification project in an entirely different part of San Francisco.

As a former San Francisco Public Library employee and ongoing fan of what libraries offer all of us, I was excited about visiting the newly renovated branch and having a chance to see the branch manager and other colleagues that afternoon. And when Branch Manager Lisa Dunseth—who now is working in the Main Library San Francisco History Center—asked if we wanted to meet Colette Crutcher, an artist who lives in the Bernal Heights neighborhood, none of us could have imagined where our introductions and conversations were about to lead us.

Within a few minutes of meeting Colette, we all realized we had something in common: the Inner Sunset District’s Tiled Steps project connecting 15th and 16th avenues on Moraga Street. Colette and Aileen Barr had designed and overseen installation of that project; Licia and I were among the many admirers of that much-loved neighborhood landmark which attracts visitors from all over the world, so we had one question for Colette: If we could pull together another group of interested neighbors as Alice Xavier and Jessie Audette had done for the Moraga Steps, would she and Aileen be interested in working on a second tiled-steps project near the original site?

Colette, as we learned later, had had conversations like that one many times. Nothing had ever come of them. But this was to be a different set of circumstances, starting with a few of us who loved the non-tiled steps near our homes and wondered what we could do to stop the vandalism and deterioration that was making them a less-than-inviting walkway.

The thought turned into action a few days later when I saw Liz McLoughlin, who lives at the top of the 16th Avenue steps that connect Kirkham and Lawton streets. Liz and her husband Tom had spent countless hours sweeping debris from the steps and painting over graffiti which continually reappeared on a large wall near the top of the walkway. She immediately expressed interest in and enthusiasm for the idea of trying to form an organizing committee that could bring the project to fruition while creating a stronger sense of community within the Inner Sunset District.

With little more than a vague awareness of how Alice and Jessie had ceaselessly worked to lead the Moraga Steps project to fruition—and with a lot of information generously and graciously provided by Alice in the early stages of our discussions—Liz and I agreed to serve as co-chairs for a new organizing committee, Licia agreed to help oversee the effort to raise the $300,000 we eventually determined we would need to bring the effort to completion, and Colette and Aileen started working on designs for what became the Hidden Garden Steps.

The year-long process of creating the infrastructure to make the project work is a story for another day. What remains to be done here is to draw a line from that initial conversation at the Bernal Heights Branch Library right back to the San Francisco Public Library system’s continuing  role as a community resource that helps foster the creation and growth of communities and community efforts.

When we officially began our fundraising and marketing efforts early in 2011, I visited with a colleague at the Sunset Branch Library—a few blocks away from the proposed site for the Hidden Garden Steps installation—to see whether a public presentation by the artists would be of interest to the library’s community of users. A few hours later, a second colleague—Robert Crabill, who was unaware of that initial conversation but had just come across an online description of the project—contacted me about the possibility of having the artists do exactly what I had proposed. And the event, held earlier this week, drew 30 people into the library’s small community meeting room to hear about both tiled-steps projects from the artists; see sample tiles; and learn how they could become engaged in our efforts if they wanted to be part of what we are well on the way to accomplishing.

We have received other requests for similar presentations, are planning more events, and are delighted that new volunteers are joining the effort to continue what Alice, Jessie, Aileen, and Colette started. And those of us who are continuing to work on the Hidden Garden Steps and add to the existing sense of community that exists here in the Inner Sunset District couldn’t be happier than to have such wonderful informal and formal partners.

N.B.: This is the third in an ongoing series to document the Hidden Garden Steps project in San Francisco.


Hidden Garden Steps: When Social Networking Supports an Onsite-Online Community

March 20, 2011

Creating a community-based, volunteer-managed, neighborhood beautification project while strengthening the sense of community in San Francisco’s Inner Sunset District took an interesting turn a few days ago: one of our volunteer supporters for the Hidden Garden Steps project went online with a charming—and obviously effective—fundraising effort to help move the $300,000 project forward.

The initiative by the volunteer—Sherry Boschert, who lives with her partner near the Steps—is not only engagingly straightforward. It is also very much in the spirit of the Hidden Garden Steps effort, which relies on a loosely structured organizing committee coordinating a San Francisco Parks Trust project to bring existing neighborhood individuals, groups, and business owners together in a collaborative effort to complete the project on 16th Avenue, between Kirkham and Lawton streets.

Boschert did her research by talking with the project artists (Aileen Barr and Colette Crutcher) at a recent fundraising and marketing event hosted by Crepevine owner Majed Fakouri. She also, at the same event, met with organizing committee member Licia Wells for a quick brainstorming session about various aspects of her idea to bring members of the Inner Sunset GLBT community together to raise $5,000 to support the creation and installation of the Diablo Fairly Lantern tile element of the Steps project. Then Boschert, a writer and activist who has lived in the neighborhood for two decades, used the Kickstarter online fundraising platform to post the video she created.

Within 24 hours, the posting had already attracted three donors who contributed more than 10 percent of the $5,000 goal for that one piece of the overall Hidden Garden Steps effort. And she has already offered to show others how to engage in similar efforts on behalf of the Steps.

There is plenty to admire and to learn from here, and it reminds us of the importance of combining face-to-face and online efforts seamlessly. Boschert became interested in the Hidden Garden Steps project as a result of organizing committee members’ efforts to collected collect signatures on petitions in early 2010. She remained interested as organizing committee members held monthly meetings to create an effective project infrastructure throughout 2010; created local interest through flyers posted throughout the neighborhood and through rudimentary Facebook, LinkedIn, and Twitter accounts; began formal fundraising efforts in early 2011; and began scheduling public events in volunteers’ homes, at Crepevine, and other settings.

The result of the organizing committee’s efforts, so far, has been a flow of more than $20,000 in donations not only from San Franciscans but also from San Franciscans’ friends, relatives, and colleagues in other parts of the United States.

Boschert, on her Kickstarter page and in the video, creates the sense of warmth, engagement, and fun that is at the heart of the entire project: “This Kickstarter project is raising funds specifically to sponsor one element in the design—the Diablo Fairy Lantern flower—and to recognize the gay, lesbian, bisexual and transgender (GLBT) residents of the Sunset District who live near both sets of steps.

“Why GLBTs? The Sunset has a reputation for being one of the city’s most conservative, straight districts, but GLBT people have always lived here too. We want to give back to the community by supporting this gorgeous project, and we will place one tile near the Diablo Fairy Lantern with the name of our social group, Out in the Fog.

“Why the Fairy Lantern? (I don’t really have to explain that, do I?) Because it’s beautiful. Here’s what the Fairy Lantern looks like in the design, and here’s what it looks like in real life. Like I said — gorgeous.”

And as we move forward with our efforts to bring the entire project to fruition, it’s worth the time it takes to acknowledge something else equally gorgeous: the spirit of community that inspires people like Boschert to carve time out of their very busy schedules to engage in positive actions. And make us smile.

N.B.: This is the second in an ongoing series to document the Hidden Garden Steps project in San Francisco. Next: Local Libraries’ Involvement in the Hidden Garden Steps Project.


Hidden Garden Steps: Building on a Dream

August 31, 2010

A dream achieved has taken on new life.

Several years ago, Alice Xavier and Jessie Audette in the Golden Gate Heights neighborhood of San Francisco’s Inner Sunset District, dreamed of turning a drab gray set of 163 steps connecting Moraga Street between 15th and 16th avenues into a beautiful ceramic tiled community meeting place. They teamed up with local artists Colette Crutcher and Aileen Barr—“local” being a relative term since Aileen arrived in San Francisco from Donegal, Ireland shortly before the project began and is there on vacation as I write these words—and literally had to build from scratch—a process colorfully documented in the artists’ book, 163: The Story of San Francisco’s 16th Avenue Tiled Steps. They also created an incredible group of neighborhood supporters to bring this innovative community-building project to completion.

Inspired by the Santa Teresa steps in Rio de Janeiro as well as Antoni Gaudí’s mosaics in Barcelona and La Scala (the stairway) in Caltagirone, they literally fought an uphill battle in their efforts to create a work of beauty that now entices walkers to climb the stairs for a stunning view of the Sunset District as it extends west to the Pacific Ocean—on those days when the view isn’t obscured by fog. They had to gain political support for the project, convince neighbors that their project was well worth undertaking, attract donors and volunteers—something at which Xavier clearly excels—and organize and orchestrate fundraising events, planning meetings, and in-kind donations to support the project in those years just before Web 2.0 social networking tools like Facebook, Twitter, and LinkedIn grew to make it far easier to reach and/or develop communities of interest.

When the innovative project was complete, many of us who had watched the stairs become a community meeting place were stunned, inspired, and motivated to see this as a beginning, not an end. Furthermore, because the Inner Sunset District has numerous concrete stairways linking streets along the hills and waiting for similar treatment, it’s natural for many of us who live and thrive in the neighborhood to think about how wonderful it would be to build upon what Audette, Barr, Crutcher, Xavier, and all their supporters and volunteers have created.

So it’s no surprise that during a party at the foot of the Moraga Steps less than two weeks ago to commemorate the fifth anniversary of the completion of that project, a group of us were on hand to announce the official beginning of a new project: the Hidden Garden Steps, to tile the dank, overgrown, and graffiti-laden steps linking 16th Avenue between Kirkham and Lawton streets, create a community garden on either side of the steps, and provide a complementary wall mural at the top of the steps.

N.B.: This is the first in an ongoing series to document the Hidden Garden Steps project in San Francisco. Next: Building a Community of Support.


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