David Lee King: face2face with Social Media and Social Graces

The fact that Facebook has more than 1 billion registered users doesn’t in any way suggest that there are more than 1 billion skilled users of social media tools worldwide. So a book like David Lee King’s face2face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections has the potential to upgrade the social skills—and social graces—of those still struggling to improve their online social interactions at the business level David targets…and at a personal level, too.

David’s ability to communicate engagingly and well—a skill that attracts many of us to his presentations, his blogging, and to the work he does as Digital Services Director at the Topeka and Shawnee County Public Library—serves readers well in face2face as he dives right in with on-target advice. He starts by reminding us that we need to be human rather than standoffish and mechanical on the Web. We need to listen; respond professionally and as informally as we can to nurture the levels of interaction that accompany successful engagement via social media tools; and think strategically so that our use of videos, blog articles, and other online postings consistently lead us to productive and positive results.

His honesty also helps us understand both the positive and the negative approaches into which so many of us fall in our use of social media. In telling the story of his online interactions with people at what he calls “the Snarky PR Agency”—omitting the company’s name because “they ended up being very professional”—he describes the agency’s initial spam that raised his ire; openly describes his own snarky online response (a tweet about how the agency “mass spammed me hoping I’d review a kids book. Obviously NEVER read my blog, so why would I read your book?”); and after leading us through the series of exchanges they had, notes that there was a positive result: “We ended up having a nice chat about small businesses discovering and using social media. The PR agency turned the conversation around from a negative one to a positive one” (pp. 130-136).

None of this, however, would mean much if face2face didn’t work from a wonderful foundation: helping us understand how to create and nurture community connections that interweave onsite and online interactions rather than viewing them as unrelated activities. He reminds us that Tweetups—face to face meetings of individuals who originally met via Twitter—and numerous other onsite encounters mean that what starts in Twitter (or Facebook or Google+ or any other online setting) doesn’t need to stay in that setting; those of us who attend conferences and other professional gatherings are abundantly aware of how online interactions seamlessly extend into those face-to-face encounters just as relationships that begin face-to-face in conferences, workshops, and other settings become richer, deeper, and unbelievably sustainable through online extensions of those conversations.

Which brings us to the playful foundation of David’s book—the understated yet implicit redefinition of our concepts of what the term face to face means in our onsite-online world. As we read through David’s sections on “business casual,” “where and how to begin,” “measuring success,” and “applying what we’ve learned,” we can’t help but see that effective use of the tools under discussion make us realize we can just as easily be face to face online as we can in the original sense of the term—when we’re onsite with someone.

My own experiences with onsite and online learners convince me that we’re even struggling to have our language catch up with the evolving nature of our interactions in something as simple as defining the first time we meet someone.” Those who remain inexperienced or uncomfortable with online interactions still don’t think of themselves as having “met” someone until they have their first onsite face-to-face encounter. Yet the immediacy of interactions via Skype, Google+ Hangouts, Blackboard Collaborate learning sessions that are well facilitated, and numerous other tools more and more frequently find that the quality and depth of interactions in those settings help us understand that the definition of meeting someone is shifting subtly and inexorably as more and more of us become comfortable with the idea that we’re living and thriving in an onsite-online world. And works like face2face can only help to make that process smoother for anyone who takes the time to read and absorb all that it offers.

Teaching-Training-Learning with Evolving Tools and Practices

The continuing rapid evolution of our teaching-training-learning tools and roles is sparking some interesting conversations among colleagues in a variety of sectors, and those conversations, increasingly, are helping to create connections and collaborations in what once felt like a terribly siloed learning industry.

ASTD (American Society for Training and Development) Human Capital Community of Practice manager Ann Pace, in a brief column in the May 2013 issue of T+D (Training+Development) magazine, succinctly takes us to the heart of the matter: we’re spending considerably more on social learning than we were a year ago (a 39 percent increase over that 12-month period), and we’re increasingly overtly acknowledging that each of us can serve as a “facilitator and enabler of learning” as we “create the structure that allows [the] shift [from learning occurring at specified times in predetermined locations to being something that is continuous, formal as well as informal, and experiential as well as including teacher-to-learner knowledge transfers] to occur.”

Some refer to this perceived shift as a learning revolution; others of us, as we review the writing of those who preceded us and talk to teacher-trainer-learners in a variety of settings (e.g., K-12, undergraduate, and graduate-level programs; corporate training programs; and learning programs in libraries and healthcare settings), have the sense that this isn’t so much a revolution as a recognition that the best of what we do has always involved the transfer of knowledge from instructor to learner; the acquisition of knowledge by learning facilitators through their interactions with learners; a combination of formal learning opportunities with opportunities that foster informal learning in synchronous and asynchronous settings; and much more.

What Pace helps us see is that incorporating the vast array of social learning and social media tools available to us into what we have always done well significantly expands the learning resources available to us in the overlapping roles we play as teachers, trainers, and learners. And it requires only one additional very short step for us to recognize that the continually-expanding set of tech tools at our disposal (desktop computers, laptops, smartphones, tablets, and, soon, wearable technology including Google Glass devices) and delivery methods (blended learning opportunities, the use of Skype, Google+ Hangouts, live online sessions enabled through products ranging from Blackboard Collaborate to live tweet chats and similar exchanges through chats conducted within Facebook private groups open only to learners within a specific class or community of learning) helps us cope with a world where the need for learning never stops.

There are even obvious, positive signs that we all are continuing to benefit from our expanded ability to reach colleagues through online resources in addition to our continuing attendance at conferences, workshops, and other events designed to facilitate the exchange of information, ideas, and innovations. The tendency many of us have had of allowing ourselves to be locked into learning silos—it is as silly as librarians in academic settings not seeing and learning from what their public library colleagues are doing in training-teaching-learning (and vice versa), or ASTD colleagues in local chapters not being aware of what colleagues in other chapters or at the national level are doing—seems to be diminishing as conversations between colleagues are fostered by organizations such as ASTD, the American Library Association, and the New Media Consortium (NMC),  which gathers colleagues from academic settings, museums, libraries, and corporate learning programs together onsite and online to share resources, spot the metatrends and challenges in teaching-training-learning, and encourage collaborations that benefit a worldwide community of learning.

We see, within that NMC setting, conversations about the shifting roles of educators in academic settings that parallel the comments that Ann Pace made through her T+D column. We realize that the shifts we see in our individual learning sandboxes consistently extend into many other learning sandboxes in many other industries where learning is the key element differentiating those who are successful from those who aren’t. And we see realize that by meeting, collaborating, and then sharing the fruit of those collaborations throughout our extended social communities of learning, we are part of the process of implementing ASTD’s goal—workplace learning and development (staff training) professionals’ goal—of making a world that works better.

#etmooc: A Midterm Review of Connectivity, Collaboration, and Learning

With massive open online courses (MOOCs) at the center of hype, overhype, and plenty of justifiable criticism, a midterm review of one—the highly interactive Educational Technology and Media MOOC (#etmooc, organized by University of Regina professor of educational technology and media Alec Couros and others)—shows what a well-designed and well-facilitated MOOC can offer to learners with the digital literacy skills required to benefit from them.

Diving into #etmooc to gain my first hands-on experience in the burgeoning world of MOOCs—one of two technologies cited in the 2013 New Media Consortium (NMC) Horizon Report (Higher Education edition) as likely to “see widespread adoption in higher education over the next 12 months”—has far exceeded anything I expected. In less than three weeks, I have gained a rudimentary understanding of and appreciation for the differences between two types of MOOCs (the xMOOCs that many mainstream journalists seem to be addressing, and the much more interactive cMOOCs—connectivist MOOCs)—and much more. I have become an active part of a newly formed, dynamic, worldwide community of learners; continue to have direct contact with some of the prime movers in the development of MOOCs; had several transformative learning experiences that will serve me well as a trainer-teacher-learner involved in onsite and online learning; and have learned, experientially, how to use several online tools I hadn’t explored four weeks ago. My MOOCmates and I have already explored connected learning and digital storytelling; are currently engaged in efforts to better understand—and contribute to an understanding of—digital literacy; and will also have explored the open movement and digital citizenship by the time the course ends on March 30, 2013.

#etmooc shows more than 1,600 people registered. Of that group, at least 850 are part of the #etmooc Google+  community; more than 500 have already contributed to the course blog hob—an example of how digital literacy involves acts of creation as much as the acquisition of a pre-determined set of skills; and many have engaged in acts of learning and creation through the more than 150 #etmooc videos that have been posted on YouTube. Live sessions on Blackboard Collaborate generally attract at least 75 participants, with many more viewing the programs via the course archives—which suggests that the course is providing content that will be useful to far more people than are currently participating in the live version of #etmooc. And there is an official course Twitter feed that reflects only a small number of the 12,000 tweets collected and archived as of this evening via the #etmooc hashtag—many of them containing links to valuable resources.

What it really comes down to is contacts, connectivity, collaboration, and learning. It’s about individually and collaboratively producing significant learning objects including, but far from limited to, Alec Couros’ course introduction; Dave Cormier’s session on rhizomatic learning; and the digital literacy sessions led by Doug Belshaw and Howard Rheingold. Any of the ever-growing list of sessions within the course archive provides stand-alone engaging examples of what online learning at its best provides. Each also inspires connections between the course designers/facilitators, other presenters, and learners; where I had initially expected very little direct contact with those delivering the course, given the large number of participants, I’ve been absolutely floored by the personal responses delivered in the form of tweets, responses to blog postings, and other interactions.

Outside of the course, on the other hand, I continue to see snarky comments from those who either haven’t had or aren’t willing to seek out these opportunities and the benefits they offer.  I also see that New York Times editorial writers have just published an editorial on why MOOCs and other online learning opportunities may not be appropriate for all learners—a valid point of view, but one that only in the most cursory fashion acknowledges the idea that MOOCs are a perfectly fine addition to the learning landscape for those of us who develop the digital literacy and learning skills to take advantage of what they offer—those who develop, in a sense, the very thing we’re studying at this point in the #etmooc curriculum (digital literacy and the skills that support a form of literacy that is increasingly becoming essential to 21^st-century learning).

The point here is not what is wrong with MOOCs or how they might pose a threat to our current learning landscape. The point is what can be right about them and how the best of them are already becoming essential elements of training-teaching-learning. It makes no more sense to ignore the important, positive roles MOOCs can play than it would make to propose the abandonment of any other element of our learning landscape—from classroom-based academic offerings to the workplace learning and performance (staff training) efforts that are essential to lifelong learning. And participation in high-quality offerings like #etmooc are the best response of all to those curious about how MOOCs might fit into that landscape.

N.B.: This is the eleventh in a series of posts responding to the assignments and explorations fostered through #etmooc.

Synchronous Sessions, Asynchronously: Blending Meetings, Learning, and Digital Literacy

The borders between well-designed synchronous and asynchronous experiences are becoming increasingly indistinguishable. And that raises a fundamental question for all of us: in an onsite-online world where interactions travel rhizomatically, how do we as trainer-teacher-learners define, plan, and deliver a learning event or any other event grounded by a specific timeframe and centered around online meetings? The answer may be that as we explore ideas about digital literacy/literacies and 21^st-century learning, we’re finding the word “event” becoming less and less important while the word “process” much more adequately describes life in a digital world.

My own recent experiences with virtual meetings and my ongoing participation in #etmooc—the Educational Technology and Media MOOC (Massive/Massively Open Online Course) organized by University of Regina professor of educational technology and media Alec Couros and others –suggests how permeable those (perceived) barriers between synchronous and asynchronous interactions have become and how expansively we can define the concept of meetings.

Unable to attend Howard Rheingold’s wonderful live #etmooc session on “Literacies of Attention, Crap Detection, Collaboration, and Network Know-How” yesterday within Blackboard Collaborate, I “participated” this morning by watching the archived version. I could see and hear Rheingold as if he were speaking to me live, in the moment. Skimming the very lively chat as it was appearing on the screen augmented the impression that I was part of a live event. Following numerous links to related resources provided by those who contributed to the live chat allowed me to gain from the collective wisdom of that community of learning as effectively as I would have had I been participating in the original program. Reviewing the Etherpad transcript that includes links to the numerous resources mentioned in the live chat further engaged me in that synchronous/asynchronous experience. And carrying that newly-acquired knowledge into a live #etmooc tweet chat at noon PT today took me even further.

In a very real sense, the separations between the Rheingold recording and the tweet chat are insignificant. Some of the same participants were present for both. The opportunity to learn more about digital literacy by treating both sessions as one continuous “meeting” helps me define what digital literacy actually implies (the ability to move seamlessly within these various digital platforms to create one cohesive experience). And, as MOOCmate Glenn Hervieux observed recently in one of his #etmooc blog postings, participation in #etmooc through its various online gathering places gives participants incredibly rich and rewarding opportunities to “help nourish each other.”

Flexibility, adaptability, and participation—particularly participation—seem to be key elements of this experience as well as of digital literacy, for the less we tether ourselves to time and place, the more deeply we can engage each other—something that became more obvious to me last week during an online meeting I was facilitating for the American Libraries Advisory Committee. We have, over the past half year, made the transition from being a group that met face-to-face twice a year to being a group that meets monthly; we augment those semiannual onsite meetings with monthly conference calls via FreeConferenceCall.com and opportunities to continue our conversations asynchronously online via a site provided by the American Library Association. It wasn’t until we had an unexpected miscommunication last week that I realized how continuous our interactions had become. Part of the group had the impression that the monthly call was beginning at noon ET, while the other half of the group believed that the meeting was beginning at 1 pm—something I didn’t discover until those meeting at 1 pm contacted me via email to find out whether I was going to attend.

The opportunity was irresistible. I joined the 1 pm group; briefly covered the same agenda items with them; shared the comments from the earlier discussions so they had a chance to interact (asynchronously) with who had already participated one hour earlier; and will close the circle by posting minutes of the meeting that includes all the comments. The result: two synchronous meetings, held asynchronously, will become a synchronous experience for any of us who take the few minutes required to read the set of minutes. And we can continue those discussions through our online site over the next few weeks and/or resume them when we meet virtually again in March.

What we can’t afford to miss here is that there certainly is a set of skills needed if we’re going to operate in this sort of synchronous-asynchronous world, and those set of skills can move us a bit closer to seeking broad definitions for digital literacy/digital literacies,” as #etmooc participants are attempting to do at this point in the course.

Rheingold, in his session that complemented what Doug Belshaw provided two days earlier in his #etmooc digital literacy/literacies session, drew from a lifetime of experience and the content of his book Net Smart: How to Thrive Online (“wh@t you need to know to use soci@l medi@ intelligently, hum@nely & mindfully”)  to move us toward a deeper understanding of a topic many of us have explored only at the most superficial of levels. Trying to summarize the session here is unnecessary not only because the archived version remains available online, but also because #etmooc colleague April Hayman summarized it so beautifully in a masterful display of digital literacy on her own blog.

Those still hungry for more of Rheingold’s work—and who wouldn’t be?—will find plenty of nourishment through some of the links provided by the #etmooc community, including Steve Hargadon’s Education 2.0 conversation with Rheingold; Rheingold’s 10-minute YouTube video on “crap detection”—determining credibility of information on the Internet; his 2008 TED talk on “The New Power of Collaboration; and online excerpts from Net Smart. One additional resource well worth perusing: a reposting of Neil Postman’s 1969 essay “Bullshit and the Art of Crap-Detection”—a wonderful reminder that the issue isn’t solely a product of the digital age or a digital literacy challenge.

N.B.: This is the tenth in a series of posts responding to the assignments and explorations fostered through #etmooc.

Digital Literacy/Literacies 101: Doug Belshaw and #etmooc

Let’s begin exploring our quickly changing ideas about digital literacy by noting the various skills required to engage in a contemporary online learning experience: a live session (now available in an online archived version) on digital literacy/literacies led by Doug Belshaw for #etmooc, the Educational Technology and Media MOOC (Massive/Massively Open Online Course) organized by University of Regina professor of educational technology and media Alec Couros and others.

If we really begin with the basics, we have to start by navigating time zones since the session starts and ends at different times depending on the time zone within which you’re living (noon, PT, on Presidents’ Day/Washington’s Birthday 2013 here in San Francisco, 8 pm in Northumberland, England, where Belshaw is facilitating the live session that initiates a two-week course of study on digital literacy). Then we have to find our way into the online session within Blackboard Collaborate—recognizing that we’ll need a desktop, laptop, or mobile device to access the session.

Once we’re there, choices abound. If we simply want to observe, we can stay within the Blackboard Collaborate platform, watch, and listen. (Watch out for that live chat stream flying past us on the left-hand side of the screen—another skill to master.) Or we can actively participate by using our skills to engage in that online chat. We can go a few steps further by using online tools to place symbols on the map at the beginning of the session to show where in the world we are while participating, or draw/type responses to questions posed on some of the slides displayed during Belshaw’s presentation, or use the live VoIP interface to actually ask questions.

If we’re having trouble seeing the slides through the Blackboard Collaborate presentation, we can hop over to SlideShare and view the slides there—knowing they will remain on SlideShare as a resource to us and to other learners long after the live session has ended.

But wait: we’re far from finished. Belshaw invites greater levels of interactivity through use of yet another bit of free software—Etherpad—if  we want to participate in a few live exercises, including the act of individually and then collaboratively defining digital literacy to show how our own ideas evolve during the hour-long learning opportunity. We can also return to Etherpad, after the session ends, to review what we’ve accomplished together within this #etmooc session and also view a variety of links to other resources that were mentioned during the live session. And there are even a few people out there carrying on yet another backchannel discussion on Twitter via the #etmooc hashtag; postings in our Google+ community and our blog hub can’t be far behind.

Because Belshaw and others in the session are sharing so many wonderful resources, we need to be able to grab some of those resources for later viewing, so another very useful skill is the one that allows us to click on some of those links to open them in other browser windows. That will allow us to review them in a more leisurely fashion once the live session ends and to bookmark those to which we want to return later for even more in-depth exploration—which means that having an account with Delicious, Diigo, or others and knowing how to use at least one of those accounts is going to be helpful to us in keeping track of and accessing session resources when we’re ready for them. We’re certainly also going to want to be able to view Belshaw’s TEDx Warwick session on “The Essential Elements of Digital Literacies”; or the web literacies white paper he, his colleagues at the Mozilla Foundation, and others have produced; or his “NeverEndingThesis” page with links to his other digital literacies presentations and his “What Is ‘Digital Literacy’?” Ph.D. thesis with its sections on new forms of literacy worldwide, ambiguities of digital literacy, new literacies, and a matrix of “the eight essential elements of digital literacies.”

Having mastered at least some of these skills, we’re now in a position to actually deal with the fabulous content and begin defining and understanding what digital literacy/literacies means to any of us involved in training-teaching-learning. At the heart of this one-hour session is Belshaw’s wonderful digital literacy version of a periodic table comprised of the eight essential elements of digital literacies he developed for his Ph.D. thesis publication: Cognitive (Cg),  Constructive (Cn), Communicative (Co), Civic (Ci), Critical (Ct), Creative (Cr), Confident (Cf), and Cultural (Cu).

If we now step back and take a long, deep breath, we see the bigger picture of digital literacy/literacies and learning. What we’re obviously dealing with in a session like this one is the challenge of processing the deluge of information and information resources coming our way—which means that a major skill to develop is how to focus on essentials while sifting through the huge number of claims on our attention documented in this article. Recognizing that an ability to multitask while engaged in complex cognitive endeavors (e.g., learning) is largely a myth, it seems to me that a basic element of digital literacy/literacies is recognizing and acknowledging what we are and are not capable of doing; compensating for what we cannot do; and finding ways to gain as much as we can from our digital experiences so that we can be successful rather than being overwhelmed.

And if this review of some of what happens during a dynamic and wonderfully rewarding one-hour learning experience leads us to a better understanding of what we (and our learners) face and how we can resolve some of our learning challenges, it has helped bring us one step closer to developing the sort of digital literacies #etmooc and its creators and facilitators are inspiring.

N.B.: This is the ninth in a series of posts responding to the assignments and explorations fostered through #etmooc.

#etmooc Tweet Chat: Navigating Streams and Rivers

Fascinated by and immersed in Twitter backchannels and tweet chats, I’ve recently been assisting learners in the latest offering of our ALA Editions Social Media Basics course as they explore live chat sessions in a variety of social media platforms. Guiding them through chats in Twitter via TweetDeck, HootSuite, and TweetChat as well as through a private discussion group in Facebook has given me a greater appreciation for how much we all struggle to cope with the information deluge that we face every day—a situation that for me has increased exponentially over the past week as a result of my decision to dive into #etmooc, the Education Technology and Media MOOC (Massive Open Online Course) organized by University of Regina professor of educational technology and media Alec Couros and several “co-conspirators.”

#etmooc is incredibly engaging and well organized—which makes it one of the best online learning experiences I’ve ever had—but there’s no avoiding the constant risk of drowning in the deluge if those of us actively participating in #etmooc are not diligent about managing our time and resources. There’s the main site itself; the blog hub that aggregates postings from nearly 500 course participants; several branches that lead us to other social media platforms (e.g., Twitter and Google+) where various discussions are carried on day and night; extended sessions that occur live and then are archived in Blackboard Collaborate; and numerous offshoots through links to online articles and other resources, including postings on YouTube. (When you’re among 14,000 learners who are distributed all over the world, there is no possibility of closing down the course for the night, so one of the many lessons learned through this education technology and media course is how to focus on what’s essential and to not worry about what we don’t have time to explore.)

Deciding to join the #etmooc weekly tweet chat yesterday afternoon initially didn’t seem to present much of a challenge. I logged into TweetChat so I’d be able to focus on nothing but the flow of #etmooc tweets, and set up my account to pull in anything tagged with the #etmooc identifier (the course hashtag). As the discussion began, I was struck by a couple of unexpected observations: the number of participants seemed alarmingly small given how many people are registered and participating in the course, and the moderator seemed to have set up an unnecessary extra step by referring us to a different site if we wanted to monitor the questions that were meant to seed the hour-long conversation. I was even more puzzled by that decision when the moderator mentioned another very popular and well-organized tweet chat (#lrnchat) as a model for the #etmooc session, yet wasn’t following the obvious #lrnchat practice of posting questions directly into the chat as it proceeded. Bouncing back and forth between the site with the questions and the TweetChat stream of comments wasn’t impossible, but it was a bit frustrating, so I actually started copying the questions into the live chat session in the hope that it would stimulate others to contribute more dynamically to the conversation.

But this just didn’t feel right in a course as well designed as #etmooc is. And it wasn’t right. Because in my haste to join the session, I had missed a notice on the #etmooc site providing the chat hashtag as #etmchat to differentiate it from the general course Twitter feed to be found at #etmooc. What finally tipped me off was noticing, nearly halfway into the session, that a few notes had both hashtags—which, of course, prompted me to change my TweetChat setting to #etmchat and immediately discover the flood of exchanges I’d been expecting from the beginning.

Making that quick virtual leap from a meandering stream to a raging river of tweets was, to say the least, temporarily disorienting. And there was no way, given the flow of words, to review what had come before if I wanted to keep up with what was yet to come. So I took the plunge, joined the larger conversation, and had 30 minutes of exchanges with colleagues worldwide on the topic we’re currently studying: digital storytelling.

By the time the session reached its conclusion, I had made a few wonderful new connections. Learned an incredible amount on the topic under discussion. And received a very important reminder regarding a key element of online learning: don’t forget to read the details in online postings if you don’t want to end up floating on a stream via the wrong hashtag when a river of information is just a virtual stone’s throw away.

N.B.: This is the fifth in a series of posts responding to the assignments and explorations fostered through #etmooc; it also serves as another example of digital storytelling.