Community Partnership: How to Raise Money and Build Relationships

At a very important yet oft-overlooked level, every member of library staff (and many other organizations) is now a fundraiser in a very competitive environment. That’s because great fundraising comes from the building of great relationships, and all library and nonprofit staff members play a role in nurturing and sustaining positive and mutually beneficial relationships between libraries, nonprofits, and the communities they serve—in good as well as in challenging times.

Fostering effective collaborations is at the heart of the ALA Editions Community Partnership: How to Raise Money and Build Relationships course, which runs online from Monday, October 3 through Sunday, October 30, 2011. But don’t let the fundraising  aspect scare you. We’re as much concerned here with the collaboration-relationship side of the equation as we are with the funding and  in-kind gifts that result from those relationships.

There are wonderful resources to be explored here, including the Urban Libraries Council report Making Cities Stronger: Public Library Contributions to Local Economic Development. It’s as fresh today as it was when it was published in January 2007. We’ll  be using it as an anchor to our explorations and discussions of how partnerships are developed and what some of our most creative colleagues have been doing to serve as active participants within their communities.

We’ll also have access to the complete version of Providing for Knowledge, Growth, and Prosperity: A Benefit Study of the San Francisco Public Library rather than the executive summary that is available on the Internet. Reading and discussing that document in conjunction with the use of other articles, short online videos, and PowerPoint presentations from several sources will help us recognize the benefits we bring to our communities so we can better demonstrate the worth of our organizations to our current and prospective community partners.

And we’ll finish this four-week interactive course with an in-depth look at one of the hottest recent library-business community partnerships—the e-reader project between the Sacramento Public Library and Barnes & Noble.

There will be plenty of other resources to explore, and the collaborations we develop will include the interactions among our learning colleagues from libraries across the country as we use an online bulletin board to share weekly assignment postings, engage in optional weekly office-hour chats, and produce resources we can immediately use in our efforts to create, nurture, and sustain partnerships that benefit our communities.

To register, please visit the ALA Store.

N.B.: This piece was originally written for the ALA Editions blog (http://alaeditions.org/blog) and is reposted here with the permission of our ALA Editions colleagues.

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