Learning executives across the United States are more optimistic about the training industry than at any other time since ASTD (the American Society for Training & Development) began issuing its quarterly Learning Executives Confidence Index highlights reports two years ago, the latest summary shows.
The news is not particularly astonishing; the project began around the same time the worst recession most of us have faced began. It does, however, reflect the improvements many of us have been noticing over the past year in workplace learning and performance opportunities.
Nine out of ten of the 354 respondents to the invitation-only survey “expect the same or better performance for their [workplace learning and performance] industry in the next 6 months,” and seven out of ten expect “moderate to substantial improvements” (p. 5).
More than four out of ten respondents anticipate “increased expenditures on outsourced or external services to aid in the learning function in the coming months of 2011. Outsourced or external services include such expenses as consultation services, content development, content and software licenses, and workshops and training programs delivered by external providers” (p. 8).
Two-thirds of the respondents think the use of e-learning will “moderately or substantially” increase during the next six months, and they see a similar increase in the use of Web 2.0 technology—again, not surprising given the number of social networking tools such as Twitter, Skype, blogs, and podcasting tools used as vehicles for delivery of learning opportunities.
This is far from insignificant; workplace learning and performance, according to ASTD’s “2010 State of the Industry Report,” is a $125.8 billion industry annually (p. 5 of the “State of the Industry Report”). It’s an important part of our overall commitment to lifelong learning. And, as ASTD representatives playfully note, it’s part of an effort designed to “create a world that works better.”
In spite of the encouraging news documented in the quarterly Confidence Index report, there is no time for complacency here. The way we learn and the way we offer learning opportunities is changing in response to the availability of online tools, and continuing economic pressures hinder learners’ opportunities to travel to attend face-to-face learning sessions (p. 9 of the Confidence Index report). There are also plenty of examples of stultifyingly ineffective face-to-face and online learning offerings that diminish rather than encourage learners’ enthusiasm, as any of us who regularly attend training sessions can confirm.
On the other hand, there are plenty of organizations like the more than 125 ASTD chapters across the United States and the national society itself that offer learning opportunities for trainer-teacher-learners interested in improving our knowledge, skills, and ability to meet workplace learning and performance needs.
The responsibility to engage in actions that would merit and nurture the optimism expressed by those 354 learning executives who contributed to the 2011 First Quarter Learning Executives Confidence Index report remains firmly in our hands.
Building Creative Bridges 