Rework: Collaboration, Creativity, and the Spirit of Wikinomics

The commitment to improvisation, collaboration, and sharing that runs through all successful workplace learning and performance efforts is at the heart of Jason Fried and David Heinemeier Hansson’s recently released book, Rework, a wonderful collection of very short essays about how we need to rework much of what we currently do.

It’s a book very much of its moment as those preferring Web 2.0-style collaborations and those who feel territorial about everything they produce attempt to find common ground. The writers suggest that we avoid the complexities and turf wars which so often hold many of us back from achievements we might otherwise produce if we weren’t trying to do too much, trying to recreate what others are doing rather than pursuing our own vision on behalf of those we serve, and allowing ourselves to “obsess over tools instead of what [we]’re going to do with those tools” (p. 87).

Readers familiar with Don Tapscott and Anthony Williams’ Wikinomics: How Mass Collaboration Changes Everything, will find themselves on familiar ground here as they encounter Fried and Hansson’s suggestion to “sell your by-products” (pp. 90-91)—a suggestion rooted in the idea that if we find applications for everything we work on rather than focusing only on what we set out to do and leaving untapped resources as waste material, we become more effective at what we do. Trainers, for example, might take parts of something already finished and find a new use for it, as Gwinnett County Public Library Training Manager Jay Turner did by using video clips from a live staff recognition event to create a new half-hour virtual staff day video which more than 90 percent of staff voluntarily watched after he posted it online for them; Turner found another way to rework the material by writing, for other trainers, about the tools he used to produce the piece.

Another familiar aspect of the book is the light and playful approach the writers take—which also carries over to the promotional videos posted on their website for Rework. The simple graphics which are interspersed with the text throughout the book seem to take a page—or many pages—from Dan Roam’s The Back of the Napkin and Unfolding the Napkin, which help trainers and other presenters see that we don’t have to display the artistic skills of Michelangelo or Rafael to be able to reach others. The use of the graphics and the stylistic device of providing short sections on dozens of interrelated themes—most pieces are no longer than a tightly written blog posting and have the same sense of informality—make the book a pleasure to peruse and easy to absorb. Which means it again offers a great model for trainers who are tackling complex topics and trying to find ways to break the complexity into small, digestible chunks.

It is not the content that is revolutionary here. Reminders to improvise (pp. 18-20), produce something tangible rather than engaging in endless discussions about producing something tangible (pp. 33-45), undertake a few achievable projects rather than trying to pursue every possibility and ending up completing none (p. 83), ask what problems we are solving through our undertakings (p. 100), and learn by doing rather than always trying to duplicate what others have accomplished (pp. 134-136) simply take us back to basics we should already know but all too often set aside in a frenzy of trying to respond to all constituents without serving any of them effectively. And if we can relearn and rework some of these lessons, just imagine what the learners we assist will gain.

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