The trainers-as-leaders who serve as Chapter Board members for the The American Society for Training & Development (ASTD) Mt. Diablo Chapter in San Francisco’s East Bay area took another leap forward last week by reestablishing a dormant connection: the Board voted to create a formal partnership with The Learning Café in the San Francisco East Bay Area.
This collaboration, for all involved, looks to be a positive and significant move in many ways. It reunites the Chapter with The Learning Café’s founder and CEO, Diane Fleck, who served as Chapter President nearly 10 years ago and who credits that experience with having inspired her to found her organization for workplace learning and performance professionals and others seeking to improve their business skills. It brings Fleck’s tremendous marketing and training skills to the Chapter at a time when Board and other Chapter members are seeking to increase awareness of the Chapter’s activities and offerings among its current and prospective members. It brings The Learning Café’s many workplace learning and performance opportunities more directly to the attention of those involved in ASTD locally and regionally. And it continues Chapter leaders’ current efforts to mine the Chapter’s past to assure its healthy future by reaching out to those who played key roles in the Chapter’s development over a long period of time before moving on to other endeavors.
Under the terms of the partnership, Fleck will serve as a formal marketing advisor to the Chapter at least through the end of 2010; help finalize and coordinate implementation of the Chapter marketing plan; and provide public relations support by including promotion of Chapter events in the form of notices within The Learning Café weekly online newsletters, which are directed to more than 7,000 people throughout the United States. The Chapter will keep The Learning Café’s logo on Chapter website homepage, promote The Learning Café’s activities and its Advisor Network on the Chapter website, and keep Chapter members aware of learning and professional development opportunities offered by The Learning Café’s through the Chapter’s own publicity efforts.
The timing for this important step couldn’t have been better. Board members, taking a midyear look back toward the Chapter strategic plan discussed and adopted during the first two months of 2010 after a nearly year-long effort to create the document, confirmed that the overall theme of seeking opportunities to add value to members’ involvement in the Chapter are well underway. Membership remains steady at a time when other ASTD chapters are struggling to attract and retain members, and innovative programming continues to provide what Chapter members seem to value most: learning opportunities which can be used in members’ own workplaces.
Collaboration and building a community of learning have been important elements of what the Chapter Board set out to do when it was struggling to overcome challenges in 2007 and 2008. Consistent attention to this goal is now beginning to pay off for the organization, and all of us are looking forward to continuing to lead through collaborations for the remainder of the 2010 Chapter Board’s term of office.