The State of America’s Libraries 2014: Libraries, Social Networking, and Learning

April 16, 2014

“‘Social’ has come to mean more than sending a tweet or posting to Facebook,” trainer-teacher-learners and others perusing the 2014 edition of the American Library Association (ALA) State of America’s Libraries are reminded near the end of the “Social Networking” section.

State_of_Americas_Libraries_2014It’s an idea we understand viscerally when we serve ourselves and others by actively engaging in virtual office hours via Facebook or Google+ Hangouts; learning from and serving as active members of online communities of learning via live, facilitated tweetchats like #lrnchat or extended asynchronous explorations along the lines of the New Media Consortium’s recent Wiki-Thon; or creating content while using social media tools that make connectivist MOOCs (massive open online courses) like #etmooc (the Educational Technology & Media MOOC) or #xplrpln (the Exploring Personal Learning Networks MOOC) sustainable communities learning.

This is a huge leap from social-media-as-bulletin-board-for-ephemera to social-media-as-workplace-tool, and it’s one that more and more colleagues and their learners are embracing. While we still have plenty of learners who need help in making the transition from seeing the use of online social networking tools as irrelevant to their workplace and personal activities to integrating those tools into their various activities, we increasingly are seeing beginners quickly make the leap from skepticism to creative endeavors including the use of Twitter as a way of conducting virtual new-staff orientations, as school librarian Betty Turpin is doing with a group of library school students who will be completing a project at the International School of Stuttgart next month.

The writers of the State of America’s Libraries 2014 offer us a helpful view of social networking within the library context: “‘The social librarian is enmeshed in the fabric of the Internet of Things as curator, educator, filter, and beacon,’ says a post on Stephen’s Lighthouse. ‘In this complex, dynamic, and demanding environment, librarians are extending themselves and empowering library users’”—just as their colleagues working in other training-teaching-learning environments are doing.

Graphic from "Social Networking" section of the report

Graphic from “Social Networking” section of the report

They then lead us through a series of examples demonstrating how libraries are using social networking to foster innovations in social networking. There is the Pinal County (Arizona) Library District “compilation of articles and links on how libraries are using Facebook, Twitter, and blogs as tools to reach out to users”—a set of resources curated on a Pinterest board. There’s the LibraryScienceList rankings of the “100 Most Social Media Friendly College and University Libraries for 2013”; even the most cursory skim of the rankings reveals creative use of social media tools in many settings, including the University of California San Francisco Library, where efforts extend to connecting leaners to sessions on building online courses with Moodle 2, becoming a better presenter, and learning about digital video editing.

And at the end of the section, we come to an extension of the “Libraries and Community Engagement” theme explored elsewhere in the report: a mention of how academic libraries are using social media to foster community-building—which, for me, is one of the most natural, brilliant, yet frequently-overlooked use of social media tools available to library staff members and others engaged in training-teaching-learning.

I continually find myself returning to the experiences I’ve had in the development of sustainable online communities of learning through MOOCs and groups including #lrnchat, and feel that there is still plenty that many of us involved in libraries could be doing to better serve and engage members of our onsite and online communities. I see what colleagues in the American Society for Training & Development (ASTD) and, to a lesser extent, the American Library Association do to extend the learning that occurs in conferences, and remain a strong advocate of doing all we can to promote the blending of onsite and online communities in every way possible when it makes sense to do so. The confirmation that “public libraries’ use of social media is up sharply, especially among large libraries” is, therefore, encouraging news—and a reminder that we’re moving in the right direction to serve our blended 21st-century onsite-online constituency.


Learning Social Media With Our Learners Revisited: Tweetorientations

March 14, 2014

Less than a year ago, Betty Turpin (librarian at the International School of Stuttgart) was completing a four-week online “Social Media Basics” course I had designed and was facilitating for ALA Editions. Now she is introducing me to innovative uses of the social media tools we explored with her course colleagues.

Betty Turpin

Betty Turpin

Twitter is at the center of a story that should be tremendously inspiring and useful to any trainer-teacher-learner. Betty is maintaining a wonderful Twitter feed (look particularly as the series of tweets that began appearing on February 13, 2014) to help prepare students for participation in a dynamic study-abroad program and project designed to produce concrete results: “planning, managing, and implementing an entirely new school library, and assessing a sustainable automation system in a fully-contained setting” while earning full credit for two courses (“Managing Library Automation Projects” and “Seminar in Information Resources and Services for Special Clienteles”), a promotional flyer confirms. Betty’s use of Twitter also made me aware of what she is doing; we used Twitter for an initial interview about her efforts before moving the conversation into email; and I suspect we’ll both continue using Twitter to post updates as she continues orientation-by-Twitter—an idea I suspect many of us will eagerly look to apply into our own training-teaching-learning efforts.

Her summary via email shows us what has developed:

UNT_Logo“The University of North Texas [UNT], your alma mater as well as mine, has a study abroad program for graduate library students. I participated as a student four years ago in Kyiv, Ukraine. Last year I tagged along to a school in Moscow, Russia, for my own professional development. I graduated from UNT in 2012, but as you might imagine, professional development for English-speaking librarians overseas is a bit hard to come by. This year, I am the sponsoring librarian and the students are coming to work for me at my school in Stuttgart, Germany.  I’ve also arranged for the students to start-up a library at a new international school in Karlovy Vary, CZ.  The school will open its doors with its first students in August, 2014. The library and opening day collection will be put into place by UNT’s Dr. [Barbara] Schultz-Jones, Professor Debby Jennings, and their team of 20 graduate librarians.

“Dr. Schultz-Jones has been running this program for ten years, more or less…When the team started getting themselves organized for this year’s trip, I decided to use a social media platform to help pass on some of the information they might either need or want for their trip.”

International_School_of_Stuttgart_LogoTwitter became Betty’s tool of choice because she saw it as a way to build excitement; as a resource that could be easily managed on a day-to-day basis; and as a conduit to concisely provide valuable tidbits orienting the learners to the International School of Stuttgart, the city and its culture, and general library issues they will need to understand before they dive into their project of creating that new school library in the Czech Republic, she explained.

“Students get overwhelmed thinking abt. an overseas visit. Bits of info at a time work better, hence tweets,” she added via Twitter.

The feed she maintains is charmingly effective. It begins with an invitation to engagement (“Welcome, UNT Student Librarians! Pls follow me. We’ll tweet info., photos, and exciting news from Germany until you are HERE! Tchüß!”); continues with introductions to wonderful resources, including the school’s website and to the Visible Thinking site, to prepare them for the work they are about to begin; and includes tweets designed to facilitate online interactions among the learners themselves. Understanding the value of imagery, she is particularly good at incorporating colorful photographs into those tweets, showing everything from playful images of the people the learners will meet at the school to a picture of one of the chairs available to them. This is a level of orientation so far removed from the deadly-dull introductory information dumps so prevalent in student and workplace learning today that it almost begs to have its own training-teaching-learning nomenclature: Tweetorientations, anyone?

And there’s more: her feed, in addition to nurturing a community of learning, also has the potential to easily be organized into a newly-formatted reusable learning object—perhaps part of a larger custom-designed orientation manual or virtual textbook that could include tips and observations from the learners themselves—if she ultimately decides to collect the entire series into a Storify document or a PDF to be accessed by the UNT students or anyone else interested in Stuttgart and the International School.

For now (as Betty notes), she has a very small number of followers on Twitter. But I suspect that will change when our training-teaching-learning colleagues realize how effectively she is using Twitter. And what a great example she is setting for the rest of us.


NMC Horizon Report 2014 (Pt. 2 of 6): Key Trends in Learning and Technology

February 6, 2014

We can easily see, in the newly released (2014) Higher Education Edition of the New Media Consortium (NMC) Horizon Report, a cohesive narrative that helps us understand what we and our learners face not only in academic settings but also in many other training-teaching-learning settings where learning, technology, and creativity intersect.

Horizon_Report--2014-CoverThe newly-expanded “Key Trends” section of this wonderful annual report on  trends, significant challenges, and innovations in educational technology, first and foremost, is itself an example of the spirit of innovation that drives NMC projects (e.g., reports, summits, and a wiki-thon): it provides more in-depth explorations of each trend than have been included in previous Horizon reports, and places each trend within a specific time frame (fast trends, which are driving changes in higher education over the next one to two years; mid-range trends, which are driving changes within a three- to five-year horizon; and long-range trends, which are driving changes in a horizon of five or more years from the date of publication of the report). Again, I suspect that what we’re seeing here has strong parallels in our extended lifelong learning playground.

Report co-principal investigators Larry Johnson and Malcolm Brown, working with lead writer/researcher Samantha Adams Becker, take us from those fast trends (the growing ubiquity of social media and the integration of online, hybrid, and collaborative learning), through the mid-range trends (the rise of data-driven learning and assessment, and the shift from students as consumers to students as creators), and then up to the virtual doorstep of the long-range trends (agile approaches to change and the evolution of online learning) in a way that leaves no doubt as to an overall consistent trend of engaging learners in the learning process through the use of tools that are as useful in learning settings as they are in many other parts of our lives. A key conclusion we might reach: barriers are falling; work and play are intersecting with increasing frequency; and undreamed of possibilities continue to come our way.

nmc.logo.cmykAnyone with any level of involvement in social media understands that the various and ever-growing set of tools available to us (everything from Facebook, Twitter, and LinkedIn to Pinterest, Scoop.it!, Delicious, and many others) provides collaborative learning opportunities not previously available to us. We see, in the 2014 report, the connection between those fast-trend elements of social media and online/hybrid/collaborative learning where social media tools are an integral part of learning. Being aware of data-driven learning and assessment as well as the shift from students as consumers to students as creators draws us further into blended onsite-onsite interactions with social media tools and other resources in ways that are reshaping—at last—how we approach the training-teaching-learning process. (While recently rereading decades-old literature on the state of learning, I was fascinated to see sources from the 1920s calling for a shift from lecture-based learning to learning that had students acquiring knowledge outside the classroom so that classroom time could be used for experiential/collaborative learning opportunities, so it’s wonderful to see relatively new technology supporting that concept through the flipped classroom model that receives attention elsewhere in the 2014 Higher Education Edition of the Horizon Report.)

When we move into the long-range trends, we see agile approaches and the continuing evolution of online learning (massive open online courses—MOOCs—being one of many relatively new innovations that are adding to our learning toolkits and expanding the way we think about and deliver learning opportunities).

The theme of collaboration that is an integral part of so many of these trends takes us down some interesting paths. Libraries, for example, are cited in the report as key partners in the trend toward shifting learners from being consumes to learners becoming creators. Makerspaces and other collaborative spaces are increasingly a part of libraries as learning spaces with support from a variety of sponsors, including the Institute of Museum and Library Services. We also, in the report, see examples of collaborations between learning organizations and business entrepreneurs—relationships where businesses serve as models for an agile approach to learning while connecting learning and learners to the development of critically-important business skills.

It all neatly wraps back into that final long-range trend—the evolution of online learning—in the sense that online learning itself is fostering a level of exploration that makes us question some of the most basic assumptions that have guided training-teaching-learning for centuries: the role of grades in learning, the tension that often exists between traditional instructor-centric teaching and learner-centric learning, and even the increasingly intriguing question of what it means to “complete” a course or other learning experience. (Is completion, for example, defined by a final exam or instructor-defined project, or can and do learners play a role in deciding when then have completed a learning experience, as sometimes happens in the more innovative connectivist MOOCs available to us?)

The report itself offers trainer-teacher-learners a variety of levels of engagement. We can simply read and absorb what is of interest to us; follow any of the numerous links to other articles and resources so we learn more about the trends that are most interesting to us; or start with the report summaries of the trends, follow a few of the links, and then carry those learning experiences into conversations with colleagues face to face and online—which means we’re not only fully engaged in integrating online, hybrid, and collaborative learning into our work and play, but are also helping define the evolution of online learning through our own online learning efforts.

NB: This is part of a series of articles exploring the latest Horizon Report. Next: Key Challenges.


Hidden Garden Steps: A Community Continuing to Evolve

January 15, 2014

The Hidden Garden Steps ceramic-tile mosaic created and completed by project artists Aileen Barr and Colette Crutcher is in place here in San Francisco, and an ever-expanding community has quickly claimed the site as its own—just as organizing committee members hoped it would.

The Steps as venue for exercise

The Steps as venue for exercise

New resources connecting that community are appearing online with increasing frequency. We have seen our existing website, Facebook page, and Twitter account (all created and maintained by project volunteers) augmented through individual initiatives by those who are falling in love with the Hidden Garden Steps (on 16th Avenue, between Kirkham and Lawton streets in San Francisco’s Inner Sunset District): There are already reviews on Yelp, check-ins on Foursquare (including our first official Hidden Garden Steps Foursquare mayor), favorable mentions in the San Francisco Examiner and on Weekend Sherpa, and wonderful articles on Cindy Casey’s “Art and Architecture – San Francisco” blog and Tony Holiday’s San Francisco park trails and public stairways blog.

A two-fold agenda was always at the heart of the four-year effort to transform the overgrown, ill-tended, graffiti-marred 148-step concrete staircase (originally constructed in 1926) into a neighborhood gem: creating a second ceramic-tiled staircase with community gardens to complement the original steps on Moraga Street, between 15th and 16th avenues, and creating an outdoor variation on the indoor Third Place concept promoted by  Ray Oldenburg in The Great Good Place: Cafés, Coffee Shops, Bookstores, Bars, Hair Salons and Other Hangouts at the Heart of a Community (1989)

The formal opening ceremony on Saturday, December 7, 2013 provided plenty of signs that both goals were being met. Sherry Boschert, a Hidden Garden Steps supporter who remains active in a variety of neighborhood initiatives, worked with Steps organizing committee members to organize and orchestrate a community-based volunteer-driven block party that attracted more than 150 participants. Among those speaking at the event were San Francisco County Supervisor Norman Yee (also serving as acting mayor that day); San Francisco Department of Public Works Community Liaison Jerad Weiner, who remains a conduit of onsite support through the San Francisco Department of Public Works Street Parks Program; DPW structural engineer Ray Lui; San Francisco Parks Alliance Executive Director Matt O’Grady, offering support as head of our fiscal agent; and the artists themselves.

Every one of those brief from-the-heart presentations acknowledged the number of partnerships, donors, and community volunteers needed to produce something of that magnitude, and Supervisor Yee’s own presentation captured the spirit of the endeavor—rather than placing himself at the center of the event, he very generously spent time  acknowledging that he was elected to represent the district as the project was nearing completion and that it was the work of his predecessor (former District 7 County Supervisor Sean Elsbernd) and predecessor’s staff that contributed tremendously to the success of the Steps initiative.

Ribbon-cutting at the Opening Ceremony

Ribbon-cutting at the Opening Ceremony

Organizing committee members had one intentionally brief, wonderfully playful moment in the limelight as we were surrounded by many of our project partners to cut a multi-colored crepe-paper-weave ribbon stretched across the foot of the Steps. We then literally and figuratively stepped aside as dozens of people streamed up the Steps to transform the site from a project facilitated by a core group of community volunteers to one claimed by the larger community that supports it.

By late afternoon, the crowds had dispersed. A sense of tranquility was once again palpable on site. And by mid-evening, the Steps were continuing to quickly evolve into a meeting place for friends as well as for neighbors and complete strangers who otherwise might not be seeing, talking, and dreaming with each other. As I was taking a final look down the Steps just before 10 o’clock that evening, I ended up talking with someone who hadn’t realized the Steps were already completed and open to the public. We chatted about how the project had developed, talked about how he wished he had been available to more actively support and be an active participant in the development and implementation of the project, and talked about other neighborhood projects in development—which made me realize that less than 10 hours after the Steps opened, they were already functioning as an outdoors Third Place that draws people together and creates the possibility of additional collaborations.

A recent spur-of-the-moment sweepathon

Those encounters have continued on a daily basis since that initial day. Several organizing committee members and other neighbors all found ourselves engaged in a wonderful impromptu conversation on the Steps on New Year’s Day. Visitors from San Francisco’s East and South Bay areas have repeatedly come to the Steps and brought friends. Those who supported the project through the purchase of individual tiles interwoven into the completed mosaic with personal inscriptions come, photograph, and bring friends to enjoy the beauty of the site and the spectacular views it provides. Project volunteers continue to participate in the monthly two-hour clean-up and gardening sessions held on the second Saturday of each month from 1 – 3 pm (open to any interested new or returning volunteer), and neighbors, without any formal guidance or call to action, simply show up when they see that the Steps need to be swept or in some other way spruced up a bit to keep the site pristine.

HGS--Third_Place_Clean-up--Al--2014-01-05

Steps volunteer Al Magary engaged in clean-up

Most importantly of all, the spirit of community and collaboration that drove the Hidden Garden Steps to completion is already inspiring a neighbor—Al Magary—to see if he can informally organize a group to sweep and take other actions to clean up the long-ignored even larger set of steps one block away (on 15th Avenue, between Kirkham and Lawton streets). Anyone interested in joining that budding community of interest can contact Al for more information at 15thAveStepsPark@gmail.com. Who knows? Perhaps a third set of ceramic-tiled steps is on its way.

N.B.: This is the twenty-third in an ongoing series of articles to document the Hidden Garden Steps project in San Francisco.


#etmooc and #lrnchat: When Communities of Learning Discuss Community—and Produce Results

September 27, 2013

There was no need this week to read yet another book or article on how to effectively create and nurture great communities. Participating in live online sessions with colleagues in two wonderful communities of learning (#etmooc, using the #etmchat hashtag and a Google+ community for online exchanges, and #lrnchat) provided experiential learning opportunities among those trainer-teacher-learners: participating in discussions to explore what makes our communities attractive or unattractive, and contributing to the conversations in ways that produced immediate results, e.g., a name for a new learning community that is in the early stages of formation in Australia.

#lrnchat_logoThe first of the two communities—#etmooc—is relatively young, having grown out of the Educational Technology & Media massive open online course (MOOC) developed by Alec Couros and colleagues earlier this year, while #lrnchat appears to have been in existence at least since early 2009 and is currently facilitated by David Kelly, Clark Quinn, Cammy Bean, and Jane Bozarth.

While #etmooc draws together a worldwide group of trainer-teacher-learners interested in improving their ability to effectively and engagingly incorporate technology into the learning process, #lrnchat has the somewhat broader goal of serving as a community “for people interested in the topic of learning [and] who use the social messaging service Twitter to learn from one another and discuss how to help other people learn”; those first-rate #lrnchat organizers also routinely post session transcripts that in and of themselves are great learning resources for others involved in training-teaching learning.

Participants and discussion topics sometimes, as was the case this week, overlap in #etmchat and #lrnchat sessions in fortuitous ways. Those of us who joined the #etmchat session on Wednesday and then joined #lrnchat on Thursday were able see these two overlapping yet significantly different communities explore (and, in many ways, celebrate) the elements that have made both communities dynamically successful. (Stats posted this afternoon by #lrnchat colleague Bruno Winck, aka @brunowinck, suggest that the one-hour session produced 642 tweets and 264 retweets from a total of 79 participants.)

What was obviously common to both groups was the presence of strong, dedicated, highly-skilled facilitators who kept the conversations flowing, on topic, and open to the largest possible number of participants. There was also an obvious sense of respect and encouragement offered to newcomers as well as to those with long-term involvement—a willingness to listen as well as to contribute, and a commitment to extending the conversation to others not immediately involved. (Retweeting of comments was fairly common in both groups, indicating a commitment to sharing others’ comments rather than trying to dominate any part of the conversation solely through personal observations). What we continually see in both groups is an invitation to engage and a willingness to listen as well as contribute rather than the tendency to create and foster cliques that exists in less effective and less cohesive communities.

A sense of humor and a fair amount of humility also appears to support the high levels of engagement visible in both groups—those who are most inclined to offer the occasional ironic/sarcastic/snarky comment just as quickly turn those comments back on themselves to draw a laugh and make a point that contributes to the overall advancement of discussion—and learning—that both communities foster.

There also is more than a hint in both communities of creating learning objects through the transcripts and conversational excerpts (e.g., through the use of Storify) generated via these discussions. And that’s where some of the most significant results are produced, for embedded in those transcripts and excerpts are links to other learning resources that many of us may not have previously encountered.

etmoocFollowing those links during or after the conversations continues our own personal learning process and, as was the case with #lrnchat yesterday, actually produce something with the potential to last far longer than any single discussion session. One of those unexpectedly productive moments of community-sharing-in-action yesterday came when, from my desk here in San Francisco, I posted a link to a Wikipedia article about third places—that wonderful concept of the places outside of home and work that serve as “the heart of community” and the third places in our lives, as defined and described by Ray Oldenburg in The Great Good Place: Cafés, Coffee Shops, Bookstores, Bars, Hair Salons and Other Hangouts at the Heart of a Community (1989). A colleague in Melbourne (Helen Blunden), seeing that link, quickly followed it to familiarize herself with the concept, then realized that “Third Place” would serve nicely as the name for a new learning and development community she is currently forming in Melbourne—which means that when members of #3placemelb (Third Place Melbourne) interact online, they’ll be the latest offshoot of a learning tree with roots in Oldenburg’s book first published in 1989; a well-developed trunk that has branches representing a variety of settings, including libraries; and continues to sprout twigs in online virtual communities such as #etmooc and #lrnchat, blended (onsite-online) settings, and that latest growth in Melbourne—all because great communities seem to beget additional great communities through collaboration rather than competition.

N.B.: The #lrnchat sessions currently take place every Thursday from 8:30-9:30 pm EST/5:30-6:30 PST; #etmchat sessions are generally announced on Twitter via the #etmooc hashtag and are also promoted in the #etmooc Google+ community.


Seeking Social Media Clout While Scoring and Losing Klout

September 17, 2013

The San Francisco-based online service Klout purports to provide a score that documents how much influence we have through our online use of social media tools. What it actually deliberately does is lower scores if users do not agree to provide access to secondary (demographic) information in their Facebook accounts. This provides a social-media lesson meriting attention: we need to be diligent about determining what online services offer as opposed to what they claim to offer. And we need to make others aware of what we learn to provide a context for the information that businesses like Klout disseminate.

Klout_logoLet’s be explicit about what we’re seeing here. Klout claims to offer a beneficial service: a tool, that if it were accurate, could offer us an insight into the strengths and weaknesses of our online presence and provide impetus for us to improve what we are doing. Because Klout representatives insist on collecting data including date of birth and what we have liked on Facebook—information ostensibly of more use to Klout’s advertisers than to the process of determining the level of influence we have allegedly achieved online—before they will include accurate information about our levels of online interactions in those scores, I’ve joined those who tried Klout, didn’t like what we saw, and have taken steps to shut down our accounts rather that acquiesce to Klout’s clumsy—and ultimately unnecessary—attempt to bargain access to information for a higher Klout score.

Here’s how it works. Once you start using Klout, you and others can view a score that is supposed to document your levels on online interactions and the influence those interactions suggest. Only after you have used Klout for a while do you start receiving email messages that feel like a low-level dose of blackmail: Klout representatives’ insistence that you start allowing Klout to access additional information in your Facebook account, including “your birthday, work history, education history, current city and likes.” The notes explicitly warn that failure to provide access will result in a lower Klout score because the service will not include any of your Facebook activity that Klout should already have been able to access when you initially connected your Klout and Facebook accounts.

Facebook_logoThere is something more than a bit disingenuous about Klout representatives’ approach to this issue. When I initially added the service to my social media mix, I had no problem using it without having to respond to the sort of one-line agreement that now pops up when Klout directs me to log in to my Klout account via Facebook. (I’ve generally accessed Klout via Twitter.) It was only after using Klout for a few months that I started receiving email messages from Klout informing me that “Recently (emphasis added), our systems haven’t been able to access the Facebook account you’ve linked to Klout. As a result, your Facebook activity is not contributing to your Klout Score right now. You might not have logged into Klout using Facebook in a while. A day after clicking ‘Reconnect’ below, your Facebook activity will contribute to your Klout Score again (emphasis added to confirm that this apparently wasn’t a problem for Klout before now).” The catch is that you can’t “reconnect” without authorizing access to that additional demographic information.

An exchange with a Klout representative yesterday afternoon produced the following inaccurate statement regarding “current permissions”: “The current permissions allow us to access your public profile, friend list, email address, News Feed, birthday, work history, education history, current city and likes.” But that statement contradicts the report that my Facebook activity could no longer be accessed without a new acceptance of what Klout claimed it could already access. Seems to me that Klout’s representatives can’t have it both ways.

What’s interesting about this sort of low-grade online ultimatum is that little of this demographic information is particularly difficult to track down online, but Klout representatives’ admission that the measurement they propose to provide would deliberately be lowered if I didn’t agree to actively provide additional access to information in my Facebook account made me wonder what other “new current permissions” I would be forced to accept down the road. Besides, my Klout score really doesn’t have that much of an impact on what I do; it simply appeared to be another interesting but far-from-essential tool in my efforts to track online successes and failures to improve my ability to reach colleagues, clients, and others who are important to me. Losing Klout will simply provide a bit of additional time to use more credible web analytics tools to make me a more effective user of social media tools.

Wired_Magazine_LogoAnother interesting aspect of Klout’s approach is the range of reactions online writers have expressed in discussing the company’s ability—and inability—to accurately document the online clout that matters. At one extreme is the Wired magazine article published in April 2012 suggesting that a low Klout score can have a significantly negative effect on a person’s opportunity to thrive in our competitive business environment—although the writer does undercut that argument with a concluding admission that “folks with the lowest Klout scores…were the people I paid most attention to.” The suggestion that a Klout score affects employment possibilities certainly contributes to the anxiety some users describe regarding perceptions that their online clout, per their Klout score, is lower than it should and needs to be.

A view from the opposite extreme side of these discussions comes through British author Charles Stross’s characterization of Klout as “something that spreads like herpes and…[is] just as hard to get rid of.” His online post on the topic (under the title “Evil social networks”—Stross obviously isn’t taking a subtle approach) asserts that Klout is “flagrantly in violation of UK data protection law” in terms of how it collects and uses data—very strong and troubling words at a time when the term “online privacy” seems to be an oxymoron and a recent New York Times article confirms that National Security Agency employees have for more than a decade been working to “foil basic safeguards of privacy” on the Internet.

The Wikipedia Klout article appears to provide a balanced introduction to Klout, beginning with a description of the methodology used to produce a score, continuing with a summary of criticism leveled against that methodology, and concluding with a series of references for anyone interested in knowing more about the service and how it works.

What strikes me based on the experiences I’ve had is that Klout appears to play upon its users’ anxieties and insecurities. It starts with an appealing offer to help determine how much online influence we have (or, in a more worrisome way, how ineffective our online efforts might be in reaching those important to us), then takes actions that require we provide access to information in other social media accounts if we want our online activity within those accounts to be accurately reflected in our Klout scores—which then raises the question as to why anyone would rely on scores that are admittedly manipulated.

It’s also worth noting that the scoring system itself is not at all intuitive. Its scale of 1 – 100 would, at a glance, seem to imply that a score of 50 would be in the middle of online influence compared to what others have achieved. Online documentation, however, explains that “The average Klout score is around 20 and a [capital-S] Score [sic] of 50 or above puts you in the 95th percentile of scored users.”

Clout is that valuable commodity that we nurture, maintain, and cherish when we provide something grounded in honest and ethical behavior face to face and online—a commodity that increases as our clients, colleagues, and friends share the work we do and the successes we have. Klout-with a-K is what we’re left with when we agree to support a service that deliberately mismeasures and misrepresents online information if we don’t actively agree to facilitate the gathering of online information that has little to do with capital-C Clout—which is why I’ve decided to lose Klout and share this information with those I help in my role as a social media trainer-teacher-learner.


Festina Lente and Social Media: Thinking Before We Post

September 6, 2013

Festina lente, the wonderfully evocative Latin expression commonly translated as “make haste slowly,” is a mantra we need to share with our social media learners who express concerns, in the early stages of their efforts to effectively communicate with the myriad resources available to them, about how to control their online content and presence.

Filoli--Festina_Lente--2013-05-04

Festina Lente plaque over gate in Filoli Gardens, south of San Francisco

It’s that bit of guidance that suggests we should think before we act; avoid the “ready, fire, aim” sequence that leads to so many regrets; and temper our obsession to use speed-of-light communication tools in a moment that is almost certain to expand over a much longer period of time than anything we can imagine at the moment we post something online. It’s also a great way to remind them that there really is no absolute control or room for second thoughts once our words are published in the virtual world.

This tantalizingly contradictory guidance to act quickly and with consideration to avoid disasters is certainly not unique to situations in which we post social media comments in haste. We can really only imagine the “what-could-we-have-been-thinking?” recriminations harbored by key players after the existence of the previously-secret White House taping system was revealed and contributed to the end of the Nixon administration. Or after videos of the July 12, 2007 Baghdad airstrikes and photographs of the torture and abuse of prisoners in Abu Ghraib were released.

But those are world-changing revelations, far from the minds of most of us when we decide to “like” something on Facebook, use the “favorite” tool to call attention to a tweet, or post on our social media platform(s) of choice the latest fleeting thought we have before thinking about what a long life that thought may have online. Those of us who attempt to be thoughtful about what we cast out into the virtual world often mistakenly assume that by being diligent about our Facebook privacy settings and using allegedly secure means of online communication, we are establishing some sort of control over who sees what we choose to share online—an idea repeatedly debunked through numerous articles about Facebook’s ever-changing privacy policies, the ways other gain access to information we erroneously assume is ours to control, and the ways prospective and current employers as well as school officials review online content for a variety of reasons.

The latest report documenting how little control we have over our online content appears in an extremely detailed New York Times article published today: “N.S.A. Able to Foil Basic Safeguards of Privacy on Web.” This is far more than the significant story it appears to be about how National Security Agency employees were building “entry points”—intentional flaws—into the encryption products that were supposed to assure privacy in online communications; it’s also an enormous reminder that regardless of what we do to try to control our online content, there’s someone out there capable of overcoming those controls if the motivation to do so exists.

New_Digital_Age--CoverBut we really don’t even have to dive into the Spy vs. Spy world of surveillance to respond honestly to our learners’ questions about how to approach our online postings and overall presence. Eric Schmidt and Jared Cohen, in their book The New Digital Age: Reshaping the Future of People, Nations and Business, provide an extreme example of what happens when we post without thinking about potential repercussions: “In February 2012, a young Saudi newspaper columnist named Hamza Kashgari posted an imaginary conversation with the Prophet Muhammad on his personal Twitter account,” leading to “thousands of angry responses, death threats and the creation of a Facebook group called ‘The Saudi People Demand Hamza Kashgari’s Execution.’…Despite his immediate apology after the incident and a subsequent August 2012 apology, the Saudi government refused to release him. In the future, it won’t matter whether messages like these are public for six hours or six seconds; they will be preserved as soon as electronic ink hits digital paper. Kashgari’s experience is just one of many sad and cautionary stories” (p. 56). (We can only assume that Kashgari somehow missed reading about Salman Rushdie’s experiences—and wonder why Schmidt and Cohen see this as something that won’t matter “in the future” after documenting that it already occurs.)

Which brings us back to our roles as trainer-teacher-learners helping others to work as effectively as possible online: invoking festina lente as a guiding principle before we post will not give them—or us—the level of control we crave, but it might lead to better experiences overall online—as long as we don’t let it keep us from saying what we and wonderful colleagues like Sarah Hougton know must be said.



David Lee King: face2face with Social Media and Social Graces

August 21, 2013

The fact that Facebook has more than 1 billion registered users doesn’t in any way suggest that there are more than 1 billion skilled users of social media tools worldwide. So a book like David Lee King’s face2face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections has the potential to upgrade the social skills—and social graces—of those still struggling to improve their online social interactions at the business level David targets…and at a personal level, too.

face2face--coverDavid’s ability to communicate engagingly and well—a skill that attracts many of us to his presentations, his blogging, and to the work he does as Digital Services Director at the Topeka and Shawnee County Public Library—serves readers well in face2face as he dives right in with on-target advice. He starts by reminding us that we need to be human rather than standoffish and mechanical on the Web. We need to listen; respond professionally and as informally as we can to nurture the levels of interaction that accompany successful engagement via social media tools; and think strategically so that our use of videos, blog articles, and other online postings consistently lead us to productive and positive results.

His honesty also helps us understand both the positive and the negative approaches into which so many of us fall in our use of social media. In telling the story of his online interactions with people at what he calls “the Snarky PR Agency”—omitting the company’s name because “they ended up being very professional”—he describes the agency’s initial spam that raised his ire; openly describes his own snarky online response (a tweet about how the agency “mass spammed me hoping I’d review a kids book. Obviously NEVER read my blog, so why would I read your book?”); and after leading us through the series of exchanges they had, notes that there was a positive result: “We ended up having a nice chat about small businesses discovering and using social media. The PR agency turned the conversation around from a negative one to a positive one” (pp. 130-136).

None of this, however, would mean much if face2face didn’t work from a wonderful foundation: helping us understand how to create and nurture community connections that interweave onsite and online interactions rather than viewing them as unrelated activities. He reminds us that Tweetups—face to face meetings of individuals who originally met via Twitter—and numerous other onsite encounters mean that what starts in Twitter (or Facebook or Google+ or any other online setting) doesn’t need to stay in that setting; those of us who attend conferences and other professional gatherings are abundantly aware of how online interactions seamlessly extend into those face-to-face encounters just as relationships that begin face-to-face in conferences, workshops, and other settings become richer, deeper, and unbelievably sustainable through online extensions of those conversations.

Which brings us to the playful foundation of David’s book—the understated yet implicit redefinition of our concepts of what the term face to face means in our onsite-online world. As we read through David’s sections on “business casual,” “where and how to begin,” “measuring success,” and “applying what we’ve learned,” we can’t help but see that effective use of the tools under discussion make us realize we can just as easily be face to face online as we can in the original sense of the term—when we’re onsite with someone.

My own experiences with onsite and online learners convince me that we’re even struggling to have our language catch up with the evolving nature of our interactions in something as simple as defining the first time we meet someone.” Those who remain inexperienced or uncomfortable with online interactions still don’t think of themselves as having “met” someone until they have their first onsite face-to-face encounter. Yet the immediacy of interactions via Skype, Google+ Hangouts, Blackboard Collaborate learning sessions that are well facilitated, and numerous other tools more and more frequently find that the quality and depth of interactions in those settings help us understand that the definition of meeting someone is shifting subtly and inexorably as more and more of us become comfortable with the idea that we’re living and thriving in an onsite-online world. And works like face2face can only help to make that process smoother for anyone who takes the time to read and absorb all that it offers.


ALA Annual Conference 2013: Backchannels Revisited

July 3, 2013

Attending conferences like the 2013 American Library Association (ALA) Annual Conference (held over the past several days here in Chicago) always provides a reminder, both positive and negative, of how far we have come in coping with life in an onsite-online world—and how far we still have to go in effectively using social media tools.

ALA_2013_Chicago_Logo_FINAL_CLR_0 (1)The opportunity to see and learn from colleagues is clearly a huge attraction for many of us; doing business (on the committees on which we serve, with the vendors upon whom we rely, and, for those of us working as consultants, with current and prospective clients) as well as having those spur-of-the-moment unplanned conversations that invariably happen even when there are more than 25,000 people onsite are absolutely inspirational. And combining our onsite presence with online activity through the Twitter backchannel, Facebook postings, and other online activities via laptops and mobile devices means that we have hundreds of onsite-online colleagues helping us find meetings, learning opportunities, after-hours gatherings, and other shared conference experiences we might otherwise have missed.

There is even an attempt to actively include those who are unable to physically attend the conference: the usual #ALALeftBehind hashtag not only kept us in contact with those who were interested but unable to attend—it often offered tongue-in-cheek opportunities to participate through virtual #alaleftbehind conference ribbons and even a very clever opportunity to be virtually photographed with a popular conference attendee.

As has been the case with other conferences I’ve attended, the ALA 2013 Annual Conference began with a bit of confusion about how best to reach colleagues arriving in Chicago. During the days leading up to the conference, many of us had inaccurately assumed that the official conference hashtag was #ala13—the conference URL started with “ala13”; there were numerous references online to that hashtag; it was the shortest possible combination many of us could imagine as a way of keeping up with each other (and when you only have 140 characters to convey a message, every typed character has to count); and the Twitter feed for #ala13 was very active. It wasn’t until many of us were onsite, however, that colleagues were nice enough to post tweets calling our attention to the official hashtag (#ala2013, with its extra two characters). The result, throughout the conference, was that any of us hoping to reach the largest possible number of colleagues ended up using both hashtags in our posts—a situation similar to what often happens with colleagues in the American Society for Training & Development (ASTD) who face the #astd13/#astd2013 challenge when attending and/or following conference exchanges via Twitter.

ALA_2013--Top_TweetsThere were many times when both feeds were moving so quickly that it was impossible to either follow them in the moment or to follow them later by skimming earlier posts, for taking the time to try to review tweets invariably meant falling behind in the ever-developing stream of comments. American Libraries Senior Editor Beverly Goldberg (@americanlibraries) offered a playfully subjective bit of assistance by compiling lists of Top 10/Top 20 tweets while the conference was fully underway on Friday, Saturday, Sunday, and Monday.  Reviewing her picks gives a wonderful overview of content—everything ranging from snippets from notable presentations to comments about the length of the lines at the onsite Starbucks outlets.

Bev, much to my surprise, included one of my paraphrases of a keynote speaker’s comment in her Friday list, then nailed me the following day in a very funny way by rerunning the same tweet on the next list and noting that I had suggested that standards must have been lowered if my tweets were making any sort of Top 10 list. (That’s OK, Bev, I know where you tweet!)

What doesn’t show up in those Top 10 lists is the reminder that some of our colleagues apparently need reminders that what happens in Twitter doesn’t necessarily stay in Twitter. There were the usual snarky comments from those who felt they needed to play den mother to the rest of us through cajoling notes about not wearing conference badges while walking city streets (I can’t imagine anyone reading one of those comments and thinking, “Oh, yes, that’s very helpful; thank you for making me a more responsible representative of my profession.”); standing to the right side of escalators so others could race up the left-hand side (why bother? the lines were going to be long at Starbucks no matter what time you arrived); and even writing critical comments to presenters while those presenters were in the middle of their presentations and clearly not paying any attention to the backchannel. All that those tweeters accomplished was to make the rest of us a little hesitant to have anything to do with them since those notes, at very least, indicated a level of incivility that present and future employers can’t help but notice.

There are certainly thousands of attendees who had great conference experiences without ever stepping into the Twittersphere and interacting at that level; there are also many of us who found our overall experience enhanced by combining our onsite and online presences. And now, as I’ve written after intensively engaging in other conferences, it’s nearly time to think about engaging in a digital media fast to decompress from several days of nonstop connectivity. But not quite yet: there are a still a few more tweets to read and a few more articles to complete.


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