Antisocial Networking: Dreading Social Media

Facebook helps three out of four libraries recently surveyed announce upcoming programs and new acquisitions, Research and Markets’ newly released report focusing on 62 public, academic, special, and government libraries suggests. And more than half of the libraries surveyed maintain active Twitter accounts. Which still leaves a lot of libraries—and library staff members–not yet seeing the need to use social media tools to meet library users where they are meeting.

If you’re among the several billion people who haven’t yet felt the need to start a Facebook or other social media account, you don’t need to let others push you into the social media pool; you’ll dive into those waters when you’re ready—and not a moment sooner. And if the very thought of using Facebook, Google+, LinkedIn, Twitter, or other social media services fills you with dread, please understand that you’re not alone. We’ve all been there. And some of us have overcome the dread and discovered that there are ways to use these services with the help of trusted colleagues. The moment of transition arrives when we realize we can dive into social media without it completing drowning us.

We’re constantly bombarded with admonitions and expressions of disbelief if we tell someone immersed in social media that we just don’t feel the need to join them in those venues. It’s as if, by refusing to join them on Facebook and those other sites, we have placed ourselves into an aberrational class of anti-social networking malcontents who somehow have decided to gleefully rip holes in the fabric of the social media universe. Yet nothing could be further from the truth. For some, it just takes more time to reach the moment of need—that moment when we see more value in being part of the online social networking universe than we see in remaining aloof from what initially appears to be a frivolous, unproductive use of our time.

What the social media mavens often ignore is that many people simply haven’t recognized how involvement in social media networks can actually strengthen rather than detract from the sense that we are part of vibrant, creative, and inspiring social communities that increasingly combine, in a seamless way, our onsite and online professional and personal activities. They haven’t seen the value of joining thoughtfully inspiring online conversations they don’t even know are taking place.

Those of us who gone from dread to enthusiasm now barely notice the tools; we focus on a newfound and effective method of communication and the cultivation of resources that enrich every facet of our lives. We realize that whether we are on Facebook, Google+, LinkedIn, or Twitter is far less important than how we incorporate those tools into our lives—and how we work to keep them in the role of tools rather than turning them into driving forces that keep us from accomplishing other, more important things. We quickly learn to sift through the online ephemera and go for the gold—those updates providing links to a valuable and much-appreciated resource that we would not have found by ourselves. And when that happens, we’re in the game. Completely. With full enjoyment. And with gratitude that we didn’t have to waste time seeking out that resource on our own.

All of which provides a great reminder to those of us who have made the personal and professional journey from dread and anti-social networking to developing a great appreciation for how those tools have drawn us into valuable and highly valued communities. We are not going to entice others into that world by telling them they have to join. Furthermore, there’s no reason that we should do so. What we should be doing is using these tools ourselves. Letting others know what has worked for us (and, most importantly, why). And being there to help others take the baby steps they need to take to join us in the shallow or the deep end of the social media pool.

N.B.: Paul is teaching the ALA Editions four-week online “Social Media Basics: Engaging Your Library Users” course from May 21 – June 17, 2012 (http://www.alastore.ala.org/detail.aspx?ID=3812) for those who literally want to start at the beginning by opening Facebook, Google+, LinkedIn, and Twitter accounts, and then seeing how those accounts can serve their professional and personal needs.

An edited version of this article was written for the ALA Editions blog.

Texas Library Association Conference 2012: Creating an Onsite-Online Presence for Your Organization

Organizations looking to create a seamless and successful onsite-online presence need to remain true to their vision and values, play to their customers’ needs and desires, and foster a spirit of collaboration, attendees at the 2012 Texas Library Association conference were reminded during a session here in Houston yesterday.

Offering guidance that could easily be applied far beyond their library audience, Topeka and Shawnee County Public Library Chief Executive Officer Gina Millsap and Digital Branch & Services Manager David Lee King talked about how designing a digital branch library is “everyone’s job”—an assertion that makes sense in any endeavor involving the creation of an online service that is consistent with an existing physical presence.

Using their own library as a case study, Millsap and King noted that their efforts began with an obvious community need: they have a service area with a population of 177,000 and, by design, a single library building, so creating something that could more effectively reach larger numbers of people within that service area was an enticing challenge. Meeting that challenge in a way that remained true to the library’s mission and to the values of the community being served provided an additional foundation: “Ultimately, it’s about building relationships with people,” Millsap observed, so the digital library is designed to foster those relationships.

Before hiring King to help with development of the digital library—which, among its offerings, includes access to ebooks, downloadable music, original content including blog postings created by staff, and integration of social media tools to engage key members of the community—the library established clear and measurable goals, including a commitment to offering services onsite and online, creating unique content on the web, and acknowledging that the digital library would, for some users, be their only branch library. That virtual organization, furthermore, was designed to provide exceptional customer service, be consistent with the library’s strategic plan, and deliver a key element of what the library offers by promoting librarians as information consultants.

It also remains highly personal and engaging by avoiding library jargon and acknowledging that “customers and patrons” think of themselves as “library members” rather than “patrons.”

What those members find when they use the digital library is a focus on staff and important services; a strong commitment to reaching members where they are, i.e., on Facebook and on Twitter as well as on YouTube; and a team-based approach that makes the digital library with its social media sites work in engaging and interactive ways, King said.

And they arrived at that success through “lots of talking with my peers, with administration” as well as plenty of brainstorming, followed by planning, King noted.

Commitment by all staff members remains critically important, Millsap and King said. No one can opt out of involvement in the digital branch; the approach remains heavily team-based; participation is part of staff members’ formal job descriptions; and the organization deliberately hires people with a commitment to supporting the digital library.

The result has been that the library wants and continues to build trust with its community partners: “We’re sharing good stuff, making friends, interacting daily,” King explained. “We’re turning strangers into friends; that’s a goal for us.”

And if all of that sounds like a perfectly good roadmap for any organization wishing to better serve its constituents through a consistent blending of onsite and online operations, so much the better.

Horizon Report Retreat (Pt. 2 of 3): Reflections, Reinvention, Transformation—And Watching Evolution Happen

The world of technology, education, and creativity is changing so quickly that it’s as if we are sitting in a Darwinian doorway and watching evolution happen, a colleague at the recent New Media Consortium “The Future of Education” Horizon Project Advisory Board retreat in Austin, TX observed.

And that pretty much sums up how it felt to be at the second day of that three-day retreat with nearly 100 very creative educators from academic institutions, museums and museum organizations, companies involved in the development and diffusion of new technology, libraries, and other game-changers in teaching-training-learning.

To try to capture the level of discourse that flows through and from a gathering like that one is like trying to fully capture a profoundly moving dream hours after waking up. Except that there was no sleeping going on there. That was a fully-engaged group of dreamers who knew that their (our) dreams document and even have the ability to shape the world in which we live, breathe, and work. A group of people who are deeply passionate about and engaged in how technology and creativity affect training-teaching-learning. And one that never for a moment seemed to lose sight of the human element of an industry driven and affected by the rapid rate of technological change.

Convened to reflect on what 10 years of Horizon reports have produced;  to consider ways of reinventing the annual flagship report on technology in higher education and its various subsidiary versions (taking specific looks at technology in museums, technology in kindergarten through 12^th-grade education, and even regional variations on these themes; and to foster discussions about how those reports will continue to transform the ever-increasing world of teaching-training-learning, we began Day 2 with encouragement from NMC Founder/CEO Larry Johnson to stretch ourselves into an idealized future. To identify a set of big ideas capable of guiding people in the larger world for years to come. And to find ways to keep the Horizon Report relevant in a world that seems to change as quickly as sand shifts under our feet in a pounding surf.

There was talk of libraries as learning centers; the ubiquitous nature of mobility in learning at a time when the use of mobile devices such as smartphones and tablets is absolutely exploding at a global level; the need to seek a new form of literacy—“deluge literacy”—to help learners cope with the deluge of information they face on a daily basis; and discussion of a TED talk about building an architecture for participation—lubricating the wheels for collaboration—a creativity process capable of inspiring innovations and change from the ground up. And there was a poignantly compelling reminder that “global” doesn’t necessarily mean “universal.”

You could sense, moment by moment, that this was a group with dreams of inclusivity rather than exclusivity. A group focused on how technology is changing the way we learn, but also keeping technology in a position subsidiary to the human element of teaching-training-learning. And a group intensely, passionately engaged in responding to learners’ needs and looking for ways to effectively and engagingly incorporate technology into the learning process.

It’s obvious that the hundred of us there were all attending, participating, and sharing ideas in the same conference/retreat at very significant levels. And yet because of the masterful way the event was facilitated by David Sibbet, President and Founder of The Grove Consultants International, and the way face-to-face and online communication was supported (through a very active Twitter backfeed under the hashtag #nmchz; I contributed via @trainersleaders), it’s possible to assert that we all attended and participated in 100 different, highly personal, and overlapping conferences where the levels of engagement were increased by our abilities to listen, talk, take notes, exchange tweets, and read those tweets during breaks and after hours while we were all onsite together.

At one of the break-out discussion sessions, I found myself at a table with colleagues from Brazil, Colombia, Denmark, Egypt, Puerto Rico, Shanghai, Spain, and the U.K. During rides to and from the conference hall, I was with an Australian who works for the BBC, in Manchester. You can’t physically be in these situations and settings without viscerally understanding how small the world has become in many ways. And how inspiring and transforming it can be to even be able to spend a few minutes listening to the various perspectives an opportunity like this reveals. As we watch evolution unfold.

Next: Reflection and Inspiration in Six-Minute Bites

Community Partnership: How to Raise Money and Build Relationships

At a very important yet oft-overlooked level, every member of library staff (and many other organizations) is now a fundraiser in a very competitive environment. That’s because great fundraising comes from the building of great relationships, and all library and nonprofit staff members play a role in nurturing and sustaining positive and mutually beneficial relationships between libraries, nonprofits, and the communities they serve—in good as well as in challenging times.

Fostering effective collaborations is at the heart of the ALA Editions Community Partnership: How to Raise Money and Build Relationships course, which runs online from Monday, October 3 through Sunday, October 30, 2011. But don’t let the fundraising  aspect scare you. We’re as much concerned here with the collaboration-relationship side of the equation as we are with the funding and  in-kind gifts that result from those relationships.

There are wonderful resources to be explored here, including the Urban Libraries Council report Making Cities Stronger: Public Library Contributions to Local Economic Development. It’s as fresh today as it was when it was published in January 2007. We’ll  be using it as an anchor to our explorations and discussions of how partnerships are developed and what some of our most creative colleagues have been doing to serve as active participants within their communities.

We’ll also have access to the complete version of Providing for Knowledge, Growth, and Prosperity: A Benefit Study of the San Francisco Public Library rather than the executive summary that is available on the Internet. Reading and discussing that document in conjunction with the use of other articles, short online videos, and PowerPoint presentations from several sources will help us recognize the benefits we bring to our communities so we can better demonstrate the worth of our organizations to our current and prospective community partners.

And we’ll finish this four-week interactive course with an in-depth look at one of the hottest recent library-business community partnerships—the e-reader project between the Sacramento Public Library and Barnes & Noble.

There will be plenty of other resources to explore, and the collaborations we develop will include the interactions among our learning colleagues from libraries across the country as we use an online bulletin board to share weekly assignment postings, engage in optional weekly office-hour chats, and produce resources we can immediately use in our efforts to create, nurture, and sustain partnerships that benefit our communities.

To register, please visit the ALA Store.

N.B.: This piece was originally written for the ALA Editions blog (http://alaeditions.org/blog) and is reposted here with the permission of our ALA Editions colleagues.

ALA Annual Conference 2011: Technology, Community, and Collaboration

Attending the American Library Association (ALA) 2011 Annual Conference in New Orleans last week once again inspired a deep appreciation for how technology, people, and dreams are combining to create onsite and online communities extending beyond anything imaginable even a decade ago.

As those of us involved in workplace learning and performance continue reading the reports we collected, thinking about the numerous inspiring conversations we had with colleagues, and recalling the overwhelming number of opportunities we had to see what is happening in libraries and the communities they serve today, we’re struck again by how the themes of community and collaboration are at the heart of what many are doing and exploring in contemporary libraries. And nowhere is that more clearly evident than in the pages of Confronting the Future: Strategic Visions for the 21^st Century Public Library, a first-rate report written by ALA Office for Information Technology Policy (OITP) fellow Roger Levien.

The writer quickly moves from the obligatory lofty statement we often see—“Public libraries play a distinctive and critical role…that is essential to the functioning of a democratic and market-oriented society” (p. 12)—to more from-the-heart suggestions of how libraries are partners within their communities: a “place at which most people could learn how to use innovative devices and media even before they became widely available and affordable” (p. 24)—an essential service at a time when learning never ends and many of us feel perpetually overwhelmed by all the new information and technology that comes our way. A place that “would also facilitate collaborations among individuals” (p. 24)—in other words, a real player in building and sustaining a sense of community. And a place offering “a range of specialized equipment and facilities to help authors, editors, performers, and other creators prepare new works, alone or in groups, in new or old media, for personal use or widespread distribution” (p. 26) as we already see in facilities as innovative as the Chicago Public Library’s magnificent YOUMedia collaboration with the Digital Youth Network for teens.

Levien persuasively reminds us that staff members of responsive and innovative libraries are providing resources for almost every imaginable member of our communities. They offer events “designed to educate, inform, and entertain children.” They provide a “safe, neutral, and flexible environment that many teens and their parents strongly prefer.” They have an increasingly wide array of services “to help in searching for employment, completing unemployment insurance applications, finding books and courses on new skills and new careers, and simply enabling adults to have a quiet place to read or relax. Many offer courses in the use of information technologies” (p. 17). They also create reading, meeting, and social learning centers that are better equipped than other community centers are.

There are even better times ahead, Levien suggests. Libraries are continuing to build bridges between their physical and virtual sites to meet the needs of onsite-online customers. Members of library staff are looking for ways to combine a focus on individual needs with a focus on community needs. Libraries are not only collecting but creating content to the benefit of those they serve—in essence, becoming content libraries that develop the very communities that they help sustain. And libraries are finding new ways to serve as portals to information as well as being accessible archives of information resources.

“The creation library has extended its role and become a place where media conveying information, knowledge, art, and entertainment are created using the library’s specialized equipment and facilities,” he notes (p. 20)—a reminder that those who have fallen away from using libraries can learn a lot simply by revisiting them onsite and online to see how much positive change is taking place within those community centers.

And we, as trainer-teacher-learners, have our own role to play. We have the responsibility to continue shaping what our libraries are offering; remain more than proficient in using what libraries offer us; and help our learners become more aware of, comfortable with, and effective at using library resources. Libraries are a critically important element of our local and extended communities in our onsite-online world. It’s up to us to be sure that the old and new technology they harbor doesn’t hide the opportunities they offer us—including their role in fostering business partnerships and community collaborations to support creative learning opportunities in even the most challenging of times.

ALA Annual Conference 2011: Technology, Training, and Buster Keaton

With any learning experience, the best part often occurs after the formal lesson ends. And the same can, in some ways, be said of the American Library Association (ALA) 2011 Annual Conference which had its final association meetings in New Orleans today.

Since I’m still in New Orleans as I write this, I can refer to what I did earlier this evening as my not-yet-home-work: reading an ALA Office for Information Technology Policy (OITP) report that was released this month and very much complements a 90-minute session organized by ALA’s Office for Information Technology Policy to highlight four innovative projects a few days ago.

Confronting the Future: Strategic Visions for the 21^st Century Public Library, written by OITP Fellow Roger Levien and the subject of a separate conference session I was unable to attend, is stimulating and highly recommended reading not only for those working for or interested in libraries but also for anyone involved in training-teaching-learning. The five-page summary, taking up nearly 20 percent of the entire report, provides the sort of concise overview we might expect from an information technology group: factual and focused on technology. Where the report really comes to life is in the remainder of the document, which includes eight cases describing possible versions of the sort of libraries we might see over the next 30 to 50 years; descriptions of how libraries might continue incorporating new technologies into the services they provide for their face-to-face and online users; and the learning opportunities that libraries will continue to develop and refine as they work to further claim their place in the world of social learning centers.

It’s in the later sections of Confronting the Future that the people using libraries receive far more attention and the technology becomes the means of serving those people rather than being the sole focus of the writer’s efforts.

But what still is largely missing for those of us involved in teaching-training-learning is something that only receives a passing glance in the final pages of the report: the immense learning needs that library staff and others involved in helping others understand the tech tools that surround them are going to continue struggling to overcome.

For workplace learning and performance professionals, highlighting technology that is rapidly-evolving without highlighting and exploring the need for continual, rapidly-evolving educational opportunities for staff is similar to the situation created by Buster Keaton in his short film One Week, where a house being towed across a set of railroad tracks narrowly misses destruction as a train passes on a parallel track—only to be demolished seconds later by a train which unexpectedly blasts into the picture frame from the opposite direction.

If we are not addressing the training-learning needs of our colleagues on the staff of libraries and other customer-service professionals, we are virtually guaranteeing that they will be on that second set of tracks.

“Future librarians will become digital media mentors, fluent in the languages and structures of digital documents and data and the availability of information resources on the Internet and elsewhere” (a situation that some of us are already seeing among our colleagues), Levien writes (p. 28). He returns to the subject, with one additional line in that 30-page report, to note that something will have to be done to help staff “acquire these competencies or assets through hiring, training, or cooperation with another organization.”

Or all three, I would strongly suggest.

Next: What the Report Suggests About Community and Collaboration

ALA Annual Conference 2011: Your Library on High Tech

There probably are still plenty of people who think of nothing but printed books and being shushed when they hear the word “library.” But you won’t find many of them here in New Orleans attending the American Library Association (ALA) 2011 Annual Conference.

A 90-minute session yesterday, organized by ALA’s Office for Information Technology Policy, highlighted and celebrated four innovative projects designed to meet library users’ needs with varying degrees of creativity and playfulness: North Carolina State University Library’s web redesign program, which gave the library’s online presence a cleaner and more dynamic look than it previously sported; the OhioLINK Digital Resource Commons (DRC); the Creekview High School (Canton, Georgia) Media 21 project which helps students match technology with learning opportunities; and Orange County (Florida) Library System’s Shake It! mobile app to match readers with the books they are likely to enjoy.

Technology and library users come together very effectively in Media 21’s transformation of a school library into a first-rate social learning center and Orange County’s Shake It! Project. Media 21 makes at least some of us wish we were back in high school again—admittedly a major accomplishment in itself—and Shake It! appears to be so playfully addictive that it could easily make us want to read even more books than we already do just so we can shake our mobile devices again and see what reading recommendation the app will offer next.

But we’re talking about far more than diversions here. ALA Learning Round Table colleague Buffy Hamilton, who was founding librarian of that social learning center at Creekview High, sees the project as a setting in which “students are helping us create the library of the future,” she told her ALA audience yesterday. “I was struggling with two questions: how to create flexible and fluid learning spaces, and how to embed the library in the lives and learning spaces of students.”

The result has students engaged in learning via a huge variety of social media tools including, but far from limited to, Netvibes to curate and collect information; Google Docs so students use the same tools found in the contemporary business world to collaborate and share; Skype to have live conversations with experts around the world; Prezi, Animoto, and Wordle to more effectively present their ideas; and social bookmarking tools including Diigo and Evernote.

“For these students to see that the library is a learning space…was very powerful for them,” she concluded.

The sense of fun for library users at Creekview is equally apparent in the Orange County Shake It! app, Library Director and CEO Mary Anne Hodel told and showed her audience through a brief presentation that included videos documenting the playful approach to bringing books to library users. The most difficult part of developing the app, which works when the user shakes a mobile device with the app installed and causes three wheels to turn until they come to a rest displaying a book based on three elements: audience, genre, and preferred medium.

“We launched this in July 2010,” she told her audience. “There have been over 4,000 downloads of the app” and coverage of the popular innovation in the Orlando Sentinel and USA Today.

She also displayed a solid vision of where she expects the library to continue going: “We have a lot of fun things on our website [but]… we’re definitely going in the direction of mobile apps for as many things as we can think up. We think that is the next wave and that’s where we want to be.”

ALA Annual Conference 2011: Lord Vader Packs Them In

Like any authors with a newly published book, Lori Reed and I were hoping that we wouldn’t be the only ones attending our first official book signing for Workplace Learning and Leadership. We needn’t have worried.

We were greeted and supported last night by colleagues who provided material we included in the book. We had a great time talking to readers who bought the book. We even were approached by a few people who thought we were part of the ALA Bookstore staff in the convention center here in New Orleans for the American Library Association’s 2011 Annual Conference and who wanted us to help them find other writers’ works or tell them about a special edition of Curious George they had found. (I hope the bookstore staff didn’t mind that I told everyone the other books they were seeking were no longer in stock and that they probably would love ours.)

There were moments when we could simply lean back, look at the stacks of books before us, and relish the confirmation that two years of work was now out of our hands and moving into the hands of others. But those moments did not last very long. Particularly as the evening was drawing to a close.

Lori and I looked up at the same time and were shocked as well as delighted to see a small crowd slowly walking past the book store—because this wasn’t just any crowd. There was an Imperial Storm Trooper. And Darth Vader was there. And a young woman in a very tight-fitting shirt that didn’t seem to have much to do with any of the movies but certainly was attracting more than her fair share of attention.

My kids are going to kill me if I don’t get a picture of myself with Darth Vader, Lori thought as soon as she realized what was passing by.

I’m going to kill myself if I don’t find a way to get them to join this book-signing, I was thinking.

So I leapt out of my chair. Ran out of the shop. Caught up to the group. Told them that we were signing copies of our book. And asked them whether they would join us for a few minutes.

“Of course,” they quickly replied, and the area was instantly transformed.

“You willing to hold these?” I asked as I put copies in their hands without waiting for a response.

And suddenly, people I’d never seen before were crowded around all of us, taking pictures at such breakneck speed that you would have thought a Presidential press conference was underway as we were bombarded by a barrage of flashing lights. Vader held the book; a storm trooper held the book; the woman with the distinctive shirt held the book and even posed repeatedly as if she were intently reading it. Maybe she actually was reading it. In fact, I was the only one without a book in my hands. Because I was holding a storm trooper’s gun and threatening to terminate a friend if everyone didn’t buy a copy of the book for signing. (Happy to report that the friend left safe and sound even if not everyone made a purchase.)

As quickly as it started, it came to an end.

We started to put the books away. I wandered away for a moment to check out that Curious George book. One of our colleagues at ALA Editions confirmed for me that we had managed to stage the first-ever ALA Editions book signing featuring the presence of Darth Vader.  And now we’re wondering how we’re going to top that event tomorrow (Sunday) afternoon from 1:30 – 3:30 pm in Conference Center rooms 346-347 as part of the ALA Learning Round Table’s annual Training Showcase when we once again sign books.

Anyone have Harry Potter’s cell phone number? Or at least a spare owl?

–N.B.: Thanks to the Louisiana Chapters of both Star Wars Groups—the 501 (Empire) and the Rebel Legion—who, in coordination with Dark Horse Comics, provided the photograph by Samantha Hallenus and the entourage. More pictures are available at http://public.fotki.com/shallenus/ala-troop-nocc/page3.html.

ALA Annual Conference 2011: Learning With and From Our Colleagues

For those of us whose attendance at conferences is an essential part of our teaching-training-learning, there is an unofficial game that keeps us coming back for more: the game of wondering how quickly we will first run into someone we know.

I have yet to top the time I boarded a shuttle for the ride from my home to San Francisco’s airport and, five minutes later, discovered that the next stop was at a colleague’s home. Which was almost as good as the time that another colleague was on the same flight out of San Francisco even though we were leaving a couple of days before that conference was scheduled to begin. And it began this time when another cherished colleague and I, on our way to the American Library Association’s 2011 Annual Conference here in New Orleans, spotted each other on our way to a connecting flight that had us both in the Dallas-Fort Worth airport and had nearly an hour to catch up on what we had been doing since our last encounter.

The extended game of Catching Up With Colleagues continued yesterday—the day before preconference activities were even underway. After conducting an orientation session for conference volunteers, I saw Peggy Barber, one of my favorite marketing colleagues, not far from the main conference registration desk. Because neither of us had any appointments scheduled—a rare occurrence at events where so much is offered in a relatively brief period of time—she and I were able to have a two-hour lunch that carried us far beyond our usual and all-too-infrequent hello-goodbye exchanges. There’s a level of magic that accompanies each of these unexpected encounters and reminds us why we go to all the expense and inconvenience of traveling all the way across the country. It’s what Frans Johansson describes so lovingly in The Medici Effect: when those of us who do not frequently see each other face to face have those concentrated bursts of face-to-face time, the exchange of information and ideas is as intense and rewarding as any well-run day-long workshop—and often far more productive. From her side of the table, there were thoughtful and thought-provoking observations about how many of us confuse advocacy with marketing and end up ineffectively promoting issues rather than taking to the time to listen long enough to determine what our clients and customers need from us. From my side, there were plenty of stories about what all of us are doing to promote effective learning opportunities in a variety of settings.

And our options for making those wonderful connections seem to be increasing at such a rapid rate that it’s hard to keep up with all that comes our way. But not impossible.

Even though I don’t have a smartphone and therefore am not constantly Big-C Connected at all times, I’ve learned enough from colleagues to check in for conference updates via Twitter, LinkedIn, and other social media tools that can serve rather than enslave us if we use them effectively—at our moment of need. I also have learned to arrive onsite before activities are underway so I can see where the essential points of contact are: shuttle stops; information booths; meeting rooms; food courts; the onsite Internet cafés that mean we can leave our laptops behind; and those onsite lounge areas where tired colleagues tend to congregate and talk when they find themselves beyond the capacity to absorb even one more word from all the first-rate presenters we came to hear.

Much of it is serendipitous, and some of us comes from planning. After leaving my lunch-time colleague yesterday, I spent some time alone to absorb a little of what had already come my way. Then joined a small group of workplace learning and performance colleagues from libraries
all over the country. And once again, the magic was a product of the meeting: our conversations went far beyond the routines of our day-to-day work. We meandered through conversations about our more personal pursuits. Talking about the loss of colleagues, friends, and family members who have left us since the last time all of us gathered. The changes and innovations occurring on a daily basis in workplace learning and performance. Our own creative pursuits.

And as Johansson suggests, the rewards are immediate. Visceral. And moving. As I confirmed for myself this morning when I woke up at 5 am and had to move more words from mind to paper so I wouldn’t lose all that our gatherings inspired.

Innovations in Social Learning: From Print-based to Digital Environments

When a classmate introduced me to Michael Wesch’s 4.5-minute video The Machine Is Us/ing Us on YouTube a few years ago, I sat in stunned silence for quite a while. Because it introduced me to Web 2.0 in a uniquely visceral way. Showed me that the world had changed significantly while I had been asleep intellectually and socially. And because I knew I would be working through the thoughts inspired by that brief video for months, if not years, to come.

I had the same reaction two nights ago when I finally made the time to watch the online archived version of the MacArthur Foundation’s 100-minute Panel Discussion on Re-Imagining Learning in the 21^st Century and immediately followed a link to see Digital Media: New Learners of the 21^st Century,  the 50-minute PBS program which is at the heart of the Panel Discussion program.

To say that all trainer-teacher-learners should watch, think about, and discuss how the content of these two beautifully interwoven presentations is already affecting what we do is to underplay the significance of programs’ content.

Both presentations are forward-looking, as suggested by inclusion of John Dewey’s reminder that “If we teach today’s students as we did yesterday’s, we are robbing them of tomorrow.” And both shows document the growing impact of what Karen Cator, Director of the office of Educational Technology in the U.S. Department of Education, calls the transition from print-based classroom learning to a digital learning environment in one of her contributions to Panel Discussion.

While the focus of both programs is on education for students not yet in college, the message for all of us is: if we don’t learn from how these students—members of our future workplace learning and performance audience—are learning and if we don’t effectively apply those social learning techniques to what we are offering our adult learners, we’re going to become obsolete as learning leaders.

Cator—just one of several first-rate and thoughtful Panel Discussion presenters—overtly reminds us that “We have an incredible opportunity to transform learning into a deeply social experience, one that can leverage mobile technologies, social networking, and digital content. We can leverage the long tail of interest and design education environments that include prior experience, outside-of-school experience, multiple languages, families, the community, all the places that students live and breathe…”

It’s a change many of us are noticing as we acknowledge and attempt to foster the growth of new onsite and online spaces in our lives—social learning centers (also referred to as learning environments). And both programs—the Panel Discussion and Learners of the 21^st Century—provide plenty of encouragement for those efforts by showcasing five innovative programs and projects.

There’s Quest to Learn, a school for digital kids. The Digital Youth Network and its fabulous YOUMedia collaboration for teens with the Chicago Public Library. The Smithsonian Institute’s digital scavenger hunt. Middleton Alternative Senior High’s augmented reality project in Middleton, Wisconsin. And the Science Leadership Academy sponsored by Philadelphia’s Franklin Institute.

And there are the voices of the students themselves. Engaged. Confident. More articulate and innovative than many people twice or three times their age. And the sort of people all of us should very much look forward to working with very soon in our own workplaces and learning environments.