Hidden Garden Steps: Fundraising and Communities of Support

While some of us would rather swim with sharks than engage in fundraising efforts, others successfully approach the challenge—fundraising, not sharks—with such panache that their actions make everyone want to dive in with them.

When our campaign to raise the $300,000 we will need to complete the Hidden Garden Steps project in San Francisco’s Inner Sunset District began a few months ago, those of us on the project organizing committee faced the endeavor with a sense of enthusiasm and excitement. The payoff was almost immediate: two of the multi-tiled elements—the butterfly and the dragonfly—were immediately claimed by two supporters to move us $14,500 closer to our overall goal. Donations in support of individual tiles soon followed, and we’re seeing an increase in the sale of those $150, $350, and $1,000 tiles week by week—to the point where we are close to having $30,000 for the Hidden Garden Steps.

Although the primary goal of the project is to produce a set of ceramic-tile steps with a garden and large wall mural between Kirkham and Lawton streets at 16th Avenue to complement the original steps on Moraga between 15th and 16th avenues, there is an equally important vision: to continue strengthening the sustainable sense of community and the collaboration that exists among various groups in the Sunset District.

We’re well on our way to meeting that goal, too. Our successful outreach events at Crepevine and Vintage Senior Living have produced major results: additional people volunteering to join the organizing committee, increasing amounts of marketing assistance from volunteers, and the creatively engaging effort Sherry Boschert is currently facilitating to raise $5,500 for the Diablo Fairly Lantern element. (Sherry’s effort is more than halfway toward its goal, having raised more than $3,000 as of this morning.)

Other groups—both from the neighborhood and from a much wider geographic area—are following Sherry’s example by organizing campaigns to underwrite the cost of specific parts of project artists Aileen Barr and Colette Crutcher’s design. Volunteers are also making substantial contributions by arranging for everything from cost-free sites for promotional events—and we can use more of those—to arranging for pro bono professional tree-trimming services that have already noticeably transformed the site by making it a little less hidden.

As individual and organizational partners including the City & County of San Francisco Department of Public Works Street Parks Program continue to join this San Francisco Parks Trust project, enthusiasm is increasing. Support is growing, And, step by step, we are all building something of lasting value.

N.B.: This is the fourth in an ongoing series to document the Hidden Garden Steps project in San Francisco. 

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